We load our children and parents up with storytimes, create wacky programs for teens and students, and provide an array of lifelong learning opportunities for seniors, but what happens when our patrons just reach adulthood? Often referred to as the “Lost Generation”, millennials are actively seeking opportunities to engage and join their communities. Learn how to create targeted marketing materials and how to provide programs and services designed specifically with this group in mind.
Originally broadcast July 5, 2017
Biography ~ Mallory Arents
Mallory Arents is the Head of Adult Programming at Darien Library, managing over 550 programs annually including author events, tech classes, participatory workshops, and more. Her interests include working with diverse populations, marketing and outreach, and out-of-the-box library events. She got into the library business not because she loves books, not because she loves information, but because she loves people. Connect with her on twitter @MLArents or email at firstname.lastname@example.org