Learn what’s driving modern trends in social media marketing for libraries. Discover what type of content grabs readers, how to optimize posting times and target demographics. Stay organized with your social media, interact and engage with your audience, recognize analytical measurements and understand the end goal of social media marketing.

Original Broadcast January 9, 2018

Biography – Brianne Grant
Brianne Grant is a Communications Specialist for Sarasota County Government. She is the Communications liaison for Libraries and Historical Resources. Since joining Sarasota County earlier this year, she’s launched a comprehensive rebranding of the county’s 10 libraries, called Find Yourself at the Library.

Ms. Grant is a Manhattan College graduate with a Bachelor’s of Science in Marketing, specializing in social media marketing, communications and business writing.

Her background includes:
Implementing new social media marketing techniques for small business.
Developing training materials for the world’s second-largest scuba training agency.
Advising one of the largest scuba diving gear manufacturers and several dive shops throughout the country on branding and social media marketing and customer service.
Developing a social media marketing plans, managing and maintaining social media accounts, and editing training materials for the world’s third-largest scuba diving training agency.