A recent PEW study reported Millennials are the generation most likely to use the library, so why aren’t we seeing them at our programs? In this interactive and informative webinar, learn how to capture the elusive 20- and 30-something adult audience by offering programs unique to their needs.
This presentation will cover how to start, which programs work best, creating a book club, and marketing in new ways to reach a new audience.
At the end of this program, attendees will be able to:
How to begin offering programming specifically for adults in their 20s and 30s
Program ideas, including staff time, costs, and resources
Start a book club for 20-30somethings
Prepare for and avoid potential pitfalls
How to change marketing approaches and mediums to reach the Millennial audience
Original broadcast May 1, 2018
Jez Layman ~ Biography
Jez Layman is an Adult Services Librarian at Indian Prairie Public Library in Darien, IL. When she’s not on the reference desk, she’s planning programs for 20-30 somethings for IPPL’s popular #LibSocial group or teaching classes on job hunting. She has a deep love for audiobooks and has a spreadsheet for every occasion.