It shouldn’t come as a surprise that big data, digital contact, and strong web platforms were some of the key tactics to winning the last three presidential elections. In fact, by using more modern community organizing platforms to understand our users and supporters coupled with a holistic strategy that creates paths for support, libraries can build effective audiences, reach non-users, and solicit for more donations and volunteers.
In this interactive and informative program, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major cause related campaigns. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves by understanding the underlying theory.
Original broadcast May 15, 2018
Patrick “PC” Sweeney ~Biography
Patrick is co-author of “Winning Elections and Influencing Politicians for Library Funding.” He is the former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide initiative to support library propositions. He currently works as the Political Director for EveryLibrary, the nation’s first and only national Political Action Committee for Libraries and is a lecturer on politics at the San Jose State University iSchool. He is a 2015 Library Journal Mover and Shaker recipient for his advocacy work in California and across the country. He can be found online as PC Sweeney.