The human brain is inundated with the equivalent amount of 34 gigabytes of information daily – enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Success in today’s digital age is NOT about the tools, the platforms, and the shiny new objects. Effective communication means building genuine connections with your audience through the stories that you tell. In this webinar, digital storytelling expert Julia Campbell will walk you step-by-step through the creation process of your very own future-proof communications strategy.
– How to navigate changes and trends in the current digital and social media marketing landscape – what
nonprofits must know and what is just hype
– The 2 content pillars of an effective and engaging nonprofit communications strategy
– How to build your nonprofit communications plan for the next 3 months
– Several free and low-cost digital tools to enhance your nonprofit marketing
– Real-world examples from small nonprofits and libraries who are getting it right
Original broadcast April 10, 2019
Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.
Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.