It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?
During this webinar, you’ll get 40 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this hour-long session, you’ll get:
- A list of books (of course)
- Lists of websites and online toolkits
- Links to current nonprofit marketing blogs, inside and outside libraries
- Assessment of library marketing serials, both proven and new
- The inside scoop on the only library-specific marketing conference
Of course, this session comes with a handout that lists and links to everything that’s discussed, to make it easy for attendees to find and use the sites and tools.
Original broadcast June 23, 2020
Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “”marketing”” is a dirty word.