Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you’re an “accidental marketer.” And you’re not alone! Kathy Dempsey wrote a book just for you, called The Accidental Library Marketer.
Many people think that making a flyer or a social media post is “marketing,” but it’s really not. This webinar will introduce you to the steps of “true marketing”—the stuff that really works. With a dash of humor, Dempsey will answer these burning questions:
• What’s the difference between marketing, public relations, promotion, and advocacy?
• Why didn’t anyone come to the event that I worked so hard on?
• How can I get my message through when people are inundated with information and advertising?
• Why is library lingo evil?
• What mistakes am I making without realizing it?
• How can I make my marketing more effective?
Original broadcast January 7, 2016
If you’ve been doing marketing by the seat of your pants, then this webinar is for you. It’ll be a quick “Marketing 101” lesson that will teach you the basics and will give you resources for learning more on your own.
Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer . She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 21 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.