Your webinar will be held on February 16, 2021, 12:00 pm – 1:00 pm ET.
Within 7 days, the recording of this session will be available in our On Demand section.
Love it or hate it, email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. But with all of the changes to email platforms, data privacy, and consumer behavior, how can nonprofits and libraries ensure that their emails are being not only delivered and opened – but also read?
In this webinar, we will walk you through the trends and emerging strategies to get your emails into people’s inboxes, and ways to get them to take the action you desire.
Join Julia Campbell, a digital marketing strategist who has successfully helped dozens of nonprofits and libraries create effective email marketing plans.
During This Webinar You Will Learn:
– Specific ways to make your nonprofit website an email capturing machine;
– How to get people from social media onto your email list;
– How much email to send and what to write;
– How to write a subject line that gets your emails opened;
– Tips on increasing deliverability and click-through rates to make an even bigger impact.
Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.
Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.