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Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?

Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?

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A whole new visual language has now become mainstream communication. Emojis have a mixed, but evolving, history.

Take a tour of where emojis have been, where they are now, and discover how they can best be used to potentially increase the effectiveness of your library’s marketing efforts.

Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

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In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Free and Low-Cost Alternatives to Popular Software

Free and Low-Cost Alternatives to Popular Software

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There are many free software options available as alternatives to popular expensive software. We will examine the best software for libraries that are free to use for editing pictures, videos, and documents to productivity and makerspace resources, helping your library offer a full suite of tools for staff and users.

During this session, we will delve into the world of open source and freemium software (free light versions of fee-based software). We will also discuss each tool’s pros and cons and explore ideas on how to market and train everyone to get the most from these digital tools.

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

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In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Nostalgia Programming

Nostalgia Programming

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We love the 90s (and 70s and 80s), and chances are your patrons do too! Learn how to engage with patrons of all ages and bring dynamic programs from the past back into the library with flair.

In this webinar, you’ll get over fifteen programming ideas and activities for all age groups and budgets.

Learn how to incorporate your own personal nostalgic interests into programming, marketing, and partnerships to create programming tailored to your library and patrons.

Katie LaMantia is in Collection Development at Baker and Taylor and is a former Teen Librarian at the Schaumburg Township District Library in Schaumburg, Illinois. She has a personal and professional appreciation and interest in pop culture and has presented at multiple library conferences about programming, teens, and technology. When she’s not finding amazing books for young adults, she enjoys reading, writing, traveling, and extreme adventure activities. She is the co-author of A Year of Programs for Millennials and More (ALA Editions, 2015), 50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults (ALA Editions, 2017), Pop Culture-Inspired Programs for Tweens, Teens, and Adults (ALA Editions, 2018), and 50+ Programs for Tweens, Teens, Adults, and Families (ALA Editions, 2020).

Emily Vinci is the Fiction Manager specializing in adult readers’ advisory at the Schaumburg Township District Library in Schaumburg, Illinois. Her professional interests are promoting the acquisition and appreciation of comics and graphic novels in libraries. She presents frequently about pop culture and niche library programming and co-authored the books A Year of Programs for Millennials and More (ALA Editions, 2015), 50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults (ALA Editions, 2017), Pop Culture-Inspired Programs for Tweens, Teens, and Adults (ALA Editions, 2018), and 50+ Programs for Tweens, Teens, Adults, and Families (ALA Editions, 2020).

Class Resources

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Creating Engagement in an Online Teaching Environment

Creating Engagement in an Online Teaching Environment

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So, you’ve been dropped into online teaching, and you’re missing that in-classroom dynamic with students?

Join colleagues to share, brainstorm, and problem-solve ways in which you can regain that “teacher’s high” (a.k.a. feeling that you successfully achieved your teaching goals).

We’ll explore challenges, tools, and strategies, leaving you with a renewed sense of confidence in your (online) teaching.

Kimberly Davies Hoffman serves as the University of Rochester’s Director of Learning Initiatives at the River Campus Libraries. With interests in engaging pedagogy, instructional design, assessment, and creating professional development opportunities, she has been a founding member for programs like LILAC, the 3Ts, and RYSAG (Rochester Young Scholars Academy at Geneseo). Recent projects include co-editing Open Pedagogy Approaches: Faculty, Library, and Student Collaborations and her participation in SPARC’s Open Education Leadership Program, the ARL Digital Scholarship Institute, and a grant-based digital collection of case studies highlighting faculty’s teaching with technology (DigITaL, Digital Ideas in Teaching and Learning). She has co-taught two online courses for RUSA. Kimberly earned her MLS at the University at Buffalo and a BA in French and International Relations at the University of New Hampshire.

Class Resources

LibGuide (click on Session 2 tab)

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In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Building Great Programs for Patrons in Their 20s and 30s

Building Great Programs for Patrons in Their 20s and 30s

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Emily and Katie will discuss their experience with programming for millennials, which includes establishing a new program series, coming up with a brand, and marketing.

Learn about specific programs, such as bar trivia, a book club for adults who like to read YA, and plenty of pop culture- and nostalgia-themed programs.

Our goal is to empower library staff to create programming for patrons in their 20s and 30s in their own communities, and leave with ideas for specific programs they can implement on their own.

Katie LaMantia is in Collection Development at Baker and Taylor and is a former Teen Librarian at the Schaumburg Township District Library in Schaumburg, Illinois. She has a personal and professional appreciation and interest in pop culture and has presented at multiple library conferences about programming, teens, and technology. When she’s not finding amazing books for young adults, she enjoys reading, writing, traveling, and extreme adventure activities. She is the co-author of A Year of Programs for Millennials and More (ALA Editions, 2015), 50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults (ALA Editions, 2017), Pop Culture-Inspired Programs for Tweens, Teens, and Adults (ALA Editions, 2018), and 50+ Programs for Tweens, Teens, Adults, and Families (ALA Editions, 2020).

Emily Vinci is the Fiction Manager specializing in adult readers’ advisory at the Schaumburg Township District Library in Schaumburg, Illinois. Her professional interests are promoting the acquisition and appreciation of comics and graphic novels in libraries. She presents frequently about pop culture and niche library programming and co-authored the books A Year of Programs for Millennials and More (ALA Editions, 2015), 50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults (ALA Editions, 2017), Pop Culture-Inspired Programs for Tweens, Teens, and Adults (ALA Editions, 2018), and 50+ Programs for Tweens, Teens, Adults, and Families (ALA Editions, 2020).

Class Resources

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.