Whether you want to grow a diverse audience, tell your library stories with a more inclusive lens, create messaging that is both respectful and accurate, and/or identify content that advocates for marginalized populations, this interactive and informative webinar will provide a basic overview and offer action items in order to make your marketing/communications more inclusive.
• Constructively evaluate your library’s marketing/communications strategy to analyze whether it is or isn’t inclusive
• Look at marketing/communications tools such as social media, website, PR, etc., to provide tips for being inclusive for each
• Identify three areas of growth within your own marketing/communications strategy and apply the principles learned
Original broadcast June 30, 2020
Biography ~ Kim Crowder
With 15 years of experience in marketing and communications, including working for a Fortune 500 company, having been a published journalist for one of the largest newspapers in the U.S., contributing to crisis communications when the Reliant Astrodome was used as shelter after Hurricane Katrina, managing PR efforts for celebrities and major sports teams, launching a marketing department for Boys & Girls Clubs of Indianapolis, and The Indianapolis Public Library, Kim Crowder loves a challenge.