We are certainly “”living in interesting times”” … and working in them too. Even if your building is closed, your library is still offering services—but are you telling people that?
While it’s tempting to look at these pandemic-related closures as much-needed downtime, librarians don’t have that luxury. People still need you. In fact, people who haven’t used libraries in years need your boredom-breaking services and your long-trusted guidance, too. So it’s vital to keep marketing your libraries now, for three reasons: 1) telling people what’s available online and how to get it; 2) being the trusted source of info that people expect; and 3) proving your value to retain funding after the crisis.
In this webinar, specially created to help your library be as useful as possible during the current Coronavirus pandemic, library marketing maven Kathy Dempsey will share her best advice on these topics:
Working at home (Dempsey has worked at home for 10 years)
Turning today’s chaos into a Crisis Communications Plan in the near future
Exactly what services and products to promote (some might surprise you)
How to get the word out, beyond your own social media followers
How to approach messaging in trying times
Why today’s promotion will help secure next year’s library funding
Why to scratch out mini marketing plans to make your work effective
Resources for self-care and for social sharing
In a time where everyone is inundated with information, the world still needs their librarians and librarians. The “”new normal”” will likely have super-tight budgets, so proving how essential you are during this crisis may well determine whether your organization survives the virus.
Original broadcast April 9, 2020
Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.