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Tools to Build Your Library’s Political Capital

Tools to Build Your Library’s Political Capital

Libraries that are well connected to the community and local power structures are less likely to lose funding and are more likely to have the support of local politicians and win elections. But how does a library take advantage of the local power structures and build political capital?

Patrick “PC” Sweeney will walk participants through some of the most commonly used political campaign and community organizing tactics that some of the largest and most successful Political Action Committees and Causes use to influence politicians and win elections. These tactics include creating and identifying strong audiences, understanding ladders of engagement, power mapping, and using social media to engage with public.

At the conclusion of webinar, participants will be able to:

  • To build local audiences of potential supporters

  • Get the public to take action for the library

  • Understand the local power structure in the community

  • Build Coalitions with local power agencies in the community.

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Original broadcast May 30, 2017

Patrick “PC” Sweeney — Biography

Patrick Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, Mr. Sweeney is the a former Administrative Librarian of the Sunnyvale (CA) Public Library and was Executive Director of EveryLibrary California, a statewide initiative to support library Propositions.  He is now the Political Director for EveryLibrary, the nation’s first political action committee for libraries where he works to help libraries win political initiatives and ballot measures. He is active in the California Library Association and across library social media as a co-founder of the Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter.  A recent project, the Story Sailboat, worked to provide library services and materials – by boat – in the San Francisco Bay area.  He tweets at @pcsweeney.

Creating Messages that Build Support for Libraries

Creating Messages that Build Support for Libraries

 

Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, PC Sweeney will discuss some of the most effective strategies behind creating effective messages. These are the strategies used by some of the most successful political causes and initiatives that libraries can take advantage of to create and distribute their own messages.
In this webinar, PC will discuss how to understand audiences, how to use a message box, the benefits of a 27-9-3 messages, and how to create messages in the face of opposition to increases in library funding and support as well as many of the best platforms and methods for distributing messaging to the public.

At the conclusion of webinar, participants will be able to:
• Use message boxes for better message creation
• Create effective messages using the 27-9-3 method
• Create effective messages to counter opposition
• Use some of the most effective platforms for distributing messages

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Original broadcast May 16, 2017 

Biography ~ Patrick “PC” Sweeney

Patrick Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, Mr. Sweeney is the a former Administrative Librarian of the Sunnyvale (CA) Public Library and was Executive Director of EveryLibrary California, a statewide initiative to support library Propositions. He is now the Political Director for EveryLibrary, the nation’s first political action committee for libraries where he works to help libraries win political initiatives and ballot measures. He is active in the California Library Association and across library social media as a co-founder of the Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter. A recent project, the Story Sailboat, worked to provide library services and materials – by boat – in the San Francisco Bay area. He tweets at @pcsweeney

Digital Storytelling for Library Advocacy

Digital Storytelling for Library Advocacy

How can you tell your library’s story to increase public support? Video and other digital media is an attention grabbing method to share stories of library impact. But it can be challenging to develop high quality digital stories on budget with limited time.

Learn how to develop a compelling story for your library, tell it using digital media, and leverage it to show your impact in the community. Gain ideas for how video can be used to deliver an advocacy message. Learn simple tips for DIY video production on a budget. Walk away with a list of technology tools and video production tutorials to develop top-notch stories. All experience levels welcome.

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Original broadcast March 9, 2017

Crystal Schimpf ~ Biography
Crystal is a librarian and a trainer, with a passion for instructional design and technology. As founder of Kixal, she provides innovative, transformative training for libraries on a wide range of topics. She has provided training on projects for the Urban Libraries Council’s Edge Initiative, the Public Library Association’s Project Outcome, TechSoup’s monthly webinar series for libraries, Infopeople’s Building an Effective Learning Culture project, and the R-Squared Conference.

Recruiting the “New Age” Volunteer

Does your Friends group organize the same slate of events year after year, without appreciable growth or diversification? Does the same handful of long-time volunteers assume all leadership responsibilities, with no real prospect of “new blood” in sight? Is your membership roster stagnant, or worse, declining? If you answered yes to any (or all) of these questions, rest assured that you are not alone.

This informative and engaging webinar will help you understand the changing nature of today’s volunteers and show Friends groups how they can retool to engage today’s most active (and younger!) volunteers.

Participants will learn how to:
Restructure to attract new and younger volunteers
Develop Task Forces v. Committees
Recruit volunteers for project based opportunities v. committee assignments

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Original broadcast October 27, 2016

Sally Gardner Reed ~ Biography
Sally Gardner Reed is the executive director of United for Libraries a division of the American Library Association. United provides support, education and consultation to those groups affiliated with their local libraries to help increase and maximize their support such as Friends, Trustees and Foundation members. Prior to accepting this position in 2002, Reed has spent nearly 20 years in library administration running small public libraries in New England and the Midwest, and most recently she was the director of the Norfolk Public Library in Virginia.

Reed is the author of nine books on library management, advocacy, volunteers, and fundraising and numerous articles for professional library journals. She has presented programs and workshops to hundreds of Friends of Library groups, library boards and librarian groups nationally and internationally. Reed is the 2000 recipient of ALA’s Herbert and Virginia White Award for promoting libraries and librarianship.

“Easy” Fundraising: Gain Community Support, Promote the Library, and Boost Your Budget

“Easy” Fundraising: Gain Community Support, Promote the Library, and Boost Your Budget

Raise funds and promote your library by using your valuable time and resources wisely with easy-to-implement fundraising strategies. We’ll explore sponsorships, social media and other online appeals, easy grant opportunities, fundraising events and “non-events.” New ideas for supporting library projects and services and quick planning methods will be learned so you can start effectively and efficiently bringing in the money.

Find out who to ask and why they will give to your library, and how to have advocacy conversations to promote partnerships. This session will leave you excited, motivated, and ready with the knowledge needed to fundraise the easy way. Soon you will be ready to fundraise and “friendraise” while gaining community support and promoting your library.

At the conclusion of webinar, participants will be able to:
Utilize quick and easy fundraising ideas to implement immediately
Identify resources, methods, and models for easy fundraising
Make the “ask” to the right audience
Focus library fundraising efforts with a clear path to success
Gain community support and promote the library through fundraising efforts

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Original broadcast February 25, 2016 

Stephanie Gerding – Biography
Stephanie Gerding is an internationally known consultant, librarian, author, and trainer. Stephanie plans and conducts learning events on training, evaluation, grants, technology, digital literacy, planning, and advocacy topics. Stephanie has success in all areas of library fundraising including work as a library grant reviewer, writer, trainer, project manager, evaluator, and fundraising consultant for libraries and schools.

Am I Doing It Right? The Accidental Library Marketer

Am I Doing It Right? The Accidental Library Marketer

Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you’re an “accidental marketer.” And you’re not alone! Kathy Dempsey wrote a book just for you, called The Accidental Library Marketer.

Many people think that making a flyer or a social media post is “marketing,” but it’s really not. This webinar will introduce you to the steps of “true marketing”—the stuff that really works. With a dash of humor, Dempsey will answer these burning questions:

• What’s the difference between marketing, public relations, promotion, and advocacy?

• Why didn’t anyone come to the event that I worked so hard on?

• How can I get my message through when people are inundated with information and advertising?

• Why is library lingo evil?

• What mistakes am I making without realizing it?

• How can I make my marketing more effective?

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Original broadcast January 7, 2016

If you’ve been doing marketing by the seat of your pants, then this webinar is for you. It’ll be a quick “Marketing 101” lesson that will teach you the basics and will give you resources for learning more on your own.

Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer . She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 21 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.

Staff Competencies: From Expectation to Excellence

Staff Competencies: From Expectation to Excellence

Staff competencies help ensure library staff are personally and professionally successful, equipped with valuable expertise, and empowered to meet the constant changes in today’s world to provide the best service to your community.

This webinar will help you understand the benefits of having staff competences so that you can assess and encourage staff and develop a culture of learning at your library. You will learn to bring clarity, consistency, and transparency to your library’s hiring, professional development, performance evaluations, and retention efforts.

We will examine library competencies models, resources, and methods you can adapt for your own competency-based initiative. We’ll discuss how to set expectations and how to help staff reach their full potential while obtaining staff buy-in to the library’s vision and mission.

At the conclusion of webinar, participants will be able to:

  • Utilize staff competencies to create a foundation for excellence in hiring, training, and evaluation;
  • Identify resources, methods, and models for setting expectations and assessing staff skills and knowledge;
  • Encourage motivation so that staff members increase their knowledge and skills, while remaining flexible and adaptable; and
  • Develop staff at the individual and institutional level by creating learning communities.

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Original broadcast December 8, 2015

Instructor Bio ~ Stephanie Gerding
Stephanie Gerding is an internationally known consultant, librarian, author, and trainer. As an independent library consultant, Stephanie plans and conducts learning events on training, evaluation, grants, technology, digital literacy, planning, and advocacy topics. She has managed statewide training programs at the New Mexico and Arizona State Libraries, worked as a library trainer and advisor for the Bill & Melinda Gates Foundation, taught graduate-level online courses, and is a certified trainer for PLA.

Her recent projects include evaluation of Infopeople’s Eureka! Leadership program, project management for the IMLS grant funded Continuing Education Connector project led by the Chief Officers of State Libraries (COSLA), conducting training needs assessments for state and national organizations, facilitator/online trainer for PLA’s advocacy project, Turning the Page 2.0, The Accidental Technology Trainer, and Winning Grants for Your Library. Stephanie is an author of three books, including The Accidental Technology Trainer and Winning Grants. She lives in Seattle, WA with her husband and energetic eight-year-old daughter.

A Marketing Team of Everyone: Modern Advocacy Through Social Applications for Public Libraries

A Marketing Team of Everyone: Modern Advocacy Through Social Applications for Public Libraries

Do you want to leverage the popularity of newer mobile social applications for your library? Want to learn more about Snapchat, Tumblr and Instagram and ways to create engaging content? In this interactive and informative program you’ll learn how to encourage library patrons to create their own content and tag it to your library’s marketing narrative.

This webinar will cover the process of planning and developing a Marketing Team of Everyone and sharing mobile social marketing content for your library using community and stakeholder voices.

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Original broadcast October 22, 2015 

Instructor Bio ~ Samantha Helmick
Samantha Helmick is the UX and Outreach Library for the Burlington Public Library in Iowa. She is a 2012 graduate from the University of Illinois and frequently speaks on digital literacy and new adult services. Her book Mobile Social Marketing for Libraries will be made available through Rowman and Littlefield in the spring of 2015.

Creating Advocacy Events for Your Library

Creating Advocacy Events for Your Library


 

Do you want to make a difference and promote your library services but don’t know where to start? This interactive webinar program will get you well on your way to planning your own advocacy event by hearing ideas and experiences from colleagues and by providing project management and budgeting tools to make your ideas into reality.

Participants, by the time they leave the session, will:

  • Be able to identify key stakeholders in their own communities who play or could play a role in the advocacy of their library
  • Be able to describe several ways in which to communicate with community stakeholders
  • Be able to create a project management outline for an advocacy – or other type event
  • Be able to identify at least five ways to market an advocacy event.
  • Be able to identify potential community organizations to partner with the library in order to promote each other
  • Locate potential sponsors that may be able to assist with funding, or supplies needed for an advocacy event

Both Brian and Suvi have experience with the Florida Library Association’s three Snapshot Days. These Snapshot Day events provided hard data, photographs, and inspiration for their local library association’s advocacy events.

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Original broadcast October 15, 2015 

Instructor Bio ~ Brian R. Smith
Brian R. Smith is a Reference Librarian for the Palm Beach County Library System in Florida. He has been working in public libraries since August of 2006 after graduating from Wayne State University in Detroit. Career highlights include: Sunshine State Library Leadership Institute Grad 2010, creator of the Empowerment Zone at the Delray Beach Public Library 2010, Chair FLA PR Committee 2012-2013, and President of the Palm Beach County Library Association 2012-2013. Right now he is reading “The Strain” by Guillermo Del Toro / Chuck Hogan & “If I Die In A Combat Zone” by Tim O’Brien.

Instructor Bio ~ Suvi Manner
Suvi Manner is Branch Manager in the Palm Beach County Library System. In addition to working in academic and public libraries, her experience includes teaching social studies in public schools and directing ESOL Programs. She is an active volunteer in the Finnish Community in her hometown of Lake Worth, FL.

How to Tell Your Library’s Stories of Impact

How to Tell Your Library’s Stories of Impact

What does your library mean to you? How has it made a personal impact on you and those you’ve served? Why is it such an important part of your community? While our libraries are stocked full of powerful stories, these are the stories our community members rarely hear, but need to hear.

Kathy Pape will take attendees through an interactive hour of looking at the wealth of meaningful stories libraries have in their hands today and shares a process to help libraries tell these stories in easy and engaging ways.

She’ll also explore how we can use our stories in a variety of ways to draw more people to the library, enable donors and funders to see the deep value provided, and help ensure our libraries continue to thrive and grow.

Original broadcast March 24, 2015 

Instructor Bio ~ Kathy Pape
Kathy has worked for eleven years in Ohio libraries and is currently the Executive Director of the Conneaut Public Library in Conneaut, Ohio and serves on the Board of Trustees of the Northeast Ohio Regional Library System.  Kathy also works as a producer, writer, actor, and director for one of Ohio’s cable access channels that provides programming to households in Ohio and Western Pennsylvania.