Always Selling: Sales and Marketing Business Practices Everyone in the Library Can Use

Always Selling: Sales and Marketing Business Practices Everyone in the Library Can Use


In our libraries, all of us are salespeople every day. You sell the latest book, or programs that week and that month to the patrons. You tell them about our downloadables, reference help and much more. But have you ever attended a business sales or marketing class or program to help you feel more comfortable selling and promoting the great things that your library does?

Maybe it is time that you did…and here’s your opportunity!

Carrie Rogers-Whitehead is a former librarian, current business owner and college business instructor who has a unique approach to library customer service. She will introduce business trends and strategies to consider integrating in the library to help libraries more effective sell and market their products and services.

Participants will learn about:

• Popular sales strategies
• Digital marketing 101
• Marketing and sales trends
• Sales relationship building
• Business resources relevant to the library


Original broadcast August 16, 2018

Carrie Rogers-Whitehead ~ Biography

Carrie Rogers-Whitehead is an instructor of online privacy and a practitioner. As CEO of Digital Respons-Ability she helps educate students and other organizations on digital citizenship, which includes being safe and private online. In addition, Carrie is a corporate trainer, event planner, writer and library consultant who works hard to stay on top

The Seven Roles We Play as Leaders of f Our Lives and Others: An Introduction to Energy Leadership

The Seven Roles We Play as Leaders of f Our Lives and Others: An Introduction to Energy Leadership


Leading others can sometimes be stressful, challenging and even chaotic. And it can be easy to allow a negative mindset to prevail in our careers and lives. When recognizing that our mindset, or our energy, directs our feelings and actions, it becomes clear that our thoughts create our reality.

Leaders throughout the U.S. and world are learning to change the way they think, feel and “show up” with a process called Energy Leadership. This process helps leaders raise their self-awareness about the roles they play in their personal and professional relationships.

In this interactive and informative webinar, Jenna Cooley will share a synopsis of these roles and their corresponding mindsets and the ways a leader’s average resonating level impacts his/her relationships, success and fulfillment.



Original broadcast August 2, 2018

Jenna Cooley ~ Biography
Jenna Cooley combines 20 years of experience in business, education, counseling and non-profit organization management with her exceptional training with the Institute for Professional Excellence in Coaching (iPEC) to infuse her passion for emotional and social intelligence into leadership. Jenna specializes in the Core Energy Coaching™ and Energy Leadership™ approaches that empower individual leaders and organizations to focus not only on WHAT to do and HOW to do it, but on WHO they are at the core and WHY they do what they do.

Increasing Motivation in Library Users

Increasing Motivation in Library Users


Motivation is complex. Individuals choose to do things for reasons that are internal and external to themselves. As librarians, our jobs typically require us to work with people on a day-to-day basis and many of these interactions include answering questions, providing support, and instructing on how to use a new device or software product. Understanding what motivates and encourages people can help us have better interactions and better serve our communities.
In this interactive and informative program, Lauren will introduce attendees to a variety of motivational theories and then provide examples of how to apply those theories in a range of library settings and situations.

At the end of this program, attendees will be able to:
Summarize different motivation theories
Apply motivational theories in their own libraries
Evaluate how they use motivation in their library and identify areas for change and improvement
Share and explore new ideas on how to motivate their library users

Original broadcast July 10, 2018



Lauren Hays – Biography

Lauren Hays is the Instructional and Research Librarian at MidAmerica Nazarene University in Olathe, KS. Currently, she is in a doctoral program and expects to graduate in May 2018. Additionally, she is co-editing a book on the Scholarship of Teaching and Learning (SoTL) for academic librarians. She is passionate about teaching and learning and desires to help librarians develop in their instructor/facilitator skills. More specifically, her professional interests include teaching, SoTL, information literacy, educational technology, Library and Information Science education, teacher identity, and faculty development. On a personal note, she loves dogs, traveling, and home.


Time Management vs. Energy Management Your Secret to Success!

Time Management vs. Energy Management Your Secret to Success!

Welcome to the trust & value economy! An economy that is fast-paced, constantly changing and just trying to keep up is a struggle. This is a new economy where the strategies of time management and making your “to do” list are not only out of date…they just slow you down.

It is time for a new approach, a new strategy and new way to get more done in less time, and still have the energy to enjoy your life. Join us for this action-packed webinar where we will introduce the revolutionary approach of managing your energy vs time. Attendees will gain the secrets to get more done, in less time and achieve the “work/life balance” you want. You’ll learn how to turn time management and the idea of work life balance on their head. Learn the secrets to this revolutionary strategy to managing your energy and crossing the finish line in RECORD time!

Attendees will be able to:
Understand why the idea of time management is past its time
Apply this revolutionary approach of energy management
Prioritize to be more effective, more efficient and get more done
Razor like focus, and make decisions that align with the goals of objectives of your library
Create their personal plan of action to implement these strategies immediately


Original broadcast July 5, 2018

Meridith Elliott Powell ~ Biography
Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, Meridith Elliott Powell is an award winning author, keynote speaker and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare and finance.  Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She is Certified Speaking Professional, a designation held by less than twelve percent of professional speakers, and a member of the prestigious Forbes Coaching Council.

She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of four books, including Winning In The Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest “Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose about how to build cultures the inspire ownership at every level to create profits at every turn. Meridith writes, speaks and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them.

When not working, Meridith can be found on her mountain bike, hiking her favorite trail and chasing little white balls on golf courses ‘round the country!

The Simple and Easy Manager: An Interview with Ned Parks

The Simple and Easy Manager: An Interview with Ned Parks

Telling a story can be one of the most effective ways of communicating valuable pieces of knowledge or information. In his book The Simple and Easy Manager, Ned Parks tells the story of Quentin Spaulding as a method to help people that manager others to be more effective with less complication and stress.

Join Ned in this interactive and informative interview as he discusses how you can be a better manager by adopting simple and easy strategies including:

Creating a culture your employees WANT to work in
Asking your way to success
Failing with the team
Teaching the boss
Meetings suck
Setting them up for success
Supporting others


Original broadcast June 28th, 2018 

Ned Parks ~ Biography
Ned has been developing and conducting training seminars for libraries and library organizations for more than five years. Ned takes his passion for helping others to find their areas of strength and improvement by providing humor-filled leadership and motivational webinars and seminars on dealing with the challenges of everyday life.  Ned takes it one step further – he gives participants tangible ideas they can use as soon as they leave the event.


Leadership and the Four Agreements: Applying the Toltec Wisdom of Don Miguel Ruiz to the Workplace

Leadership and the Four Agreements: Applying the Toltec Wisdom of Don Miguel Ruiz to the Workplace

Whether or not you have read The Four Agreements by Don Miguel Ruiz, you can learn what they are and how to apply them as a leader in your organization. Leadership is indelibly intertwined with who we are as people and how we live our lives both inside and outside the workplace.

While The Four Agreements was written to help people become better at living their lives with greater integrity and less distress, the same principles can also help us become happier and more successful in the workplace.

In this interactive and informative program, participants will:

* Learn and understand what “the four agreements” are based on the work of Don Miguel Ruiz
* Review each agreement and apply them to real-life work scenarios
* Devise strategies for incorporating the agreements into your leadership approach and learn how to overcome obstacles to implementation

Suggested Resources – Leadership and the Four Agreements

Original broadcast June 12, 2018

Elizabeth Hensley ~ Biography
Elizabeth Hensley is a Branch Administrator for the Montclair Community Library in the Prince William Public Library System. She was the Leadership Development Forum Chair for the Virginia Library Association and has worked with libraries in Virginia for more than 20 years.


Dealing with Opiate Users in the Library: From Behavior Management to Overdosers

Dealing with Opiate Users in the Library: From Behavior Management to Overdosers

In 2015, more Americans died from drug overdose than from car accidents and gun homicides combined, and more than six out of 10 of those overdoses involved an opioid. Preliminary data for 2016 suggests that drug overdose deaths for that year rose by about 19%—the largest annual increase the United States has ever seen. (American Libraries, June 2017)

In this interactive and informative program, Dr. Steve Albrecht will discuss the issues of dealing with opiate users in the library including safety, health, and security concerns.

By the end of the program, attendees will:
•Recognize the tremendous increase in opiate overdose problems in this country and why libraries are not immune to the issue.
•How to recognize opiate use abuse in patrons – from a legal and medical perspective.
•Know the differences between alcohol use, drug use, poly-drug use, and opiate drug use and withdrawal symptoms in patrons.
•Know when opiate use by patrons is a police issue versus a paramedic’s response.
•Discuss when and if Narcan use by library staff on opiate overdoes patrons may be a necessity.
•Deal with the safety hazards related to opiate users, their drugs, and drug paraphernalia, including needles.

6.7.18 Dealing With Opiates (1)

Original broadcast June 7, 2018

Dr. Steve Albrecht – Biography
Dr. Steve Albrecht is one of the leading experts in the country on library security. His 2015 book, Library Security, was published by the ALA. He teaches workshops around the US to help library leaders and staff to deal with challenging and problematic patrons. He holds a doctoral degree in Business Administration, an MA in Security Management, a BS in Psychology, and an BA in English. He worked for the San Diego Police Department for 15 years and has written 18 books on police, security, and business subjects. He has been a member of the California Narcotics Officers Association for nearly 20 years.



“Make Today Ridiculously Amazing” Motivation in the Workplace

“Make Today Ridiculously Amazing” Motivation in the Workplace


Increased productivity and overall employee satisfaction can be realized when your team is motivated to perform well. There are many different ways to encourage your team. Some employees are intrinsically driven to achieve regardless of the workplace environment. More often, external incentives are more successful in motivating an employee to perform well.
In this interactive and informative program, we will discuss extrinsic opportunities managers can use to inspire their teams to regularly perform well in the workplace.
Attendees will learn how to:
Motivate their team through positive modeling.
Identify motivation practices they can readily use in their workplace.
Understand the difference between intrinsic and extrinsic types of motivation.


Original broadcast May 17, 2018 

Dana Bomba ~ Biography
Dana Bomba is a Public Services Librarian and Branch Manager for the Campbell County Public Library System in Central Virginia. Her primary focuses are daily branch operations, collection development, adult programming, and technology instruction. This is her first professional position in a library and she is grateful for the collaborative experiences she’s had so far!

Ethics, The Hazy Line

Ethics, The Hazy Line

Ethics management is one of the most critical and sometimes difficult components of a successful business. It affects our goals, our performance and our ability to be and do, who and what we say we are as an organization.

This webinar based discussion is designed to help develop your abilities to read, explicate, analyze, and evaluate ethical positions, and think critically and analytically about ethical issues.

It is through discussion that members of our profession can work toward agreement on ethical issues. The benefits of doing so help us to determine what behaviors are integral to us as individuals and organizations, even when the line seems grey and hazy.

In this interactive and informative webinar, you will learn:

About the Theory of Right and Wrong in Ethics
The Definition of Ethics
Ethos/Pathos/Logos Core Components
Principles of Ethical Conduct
Moral Actors and Factors
Case Studies
The importance of Integrity

5.10.18- Ethics, The Hazy Line

Original broadcast May 10, 2018

Dean Russell ~ Biography
Dean is a Professional Strategic Coach. He helps organizations and businesses increase their effectiveness through leadership coaching, training, and public speaking engagements. He has a gift and passion for helping people and organizations quickly grasp their company’s vision, gain operational traction, and work as a healthy, functional, and cohesive team.


Facility Awareness and Incident Preparedness

Facility Awareness and Incident Preparedness

When we work in a library, we all have a common goal for our patrons and for our library staff…that we have created a safe space and place for all. And because of the rules, policies and procedures we have put into place, we assume that we will be safe. We even tell ourselves “Nothing serious has ever occurred in or around the area of our place of employment.”

Yet, we hear of an incident occurring in the most unexpected places, including public and academic libraries. Places that we at one time, we believed that our loves ones would be safe. In this interactive and informative webinar, we will look at how the basic knowledge of our facilities can give us an upper hand before and if an incident were to occur.

Attendees will learn what to be aware of in their facilities, including:

Location of fire extinguishers, First aid kits / AED
Emergency exits
Responding to emergency situation
General facility awareness
Understanding what is considered suspicious or not


Original broadcast May 3, 2018

Ulises Sanchez ~ Biography

Ulises Sanchez has had an exciting & educational career history, starting with a 10 year career in the US Army as a transportation specialist. After the Army Ulises turned to retail & worked for nationally known health food store, as sale staff & moving up to manager. During this time Ulises learned about the importance of good customer service & how important it is to earn the trust & respect of patrons. Next stepping stone in Ulises career path was private security. Ulises is currently a VA license UNARMED security professional & first responder in gate community, where he started as an officer and now is the Director of Security & Emergency Response Coordinator.

As a security professional, Ulises has responded to incidents involving undermined medical problems to full cardiac arrest, he has also dealt with disruptive & suicidal person(s), structure fires, construction & vehicular accidents. In 2014 Ulises became a volunteer instructor in First aid, CPR & AED (Adult, child, infant) as well Basic Life Support for Health Care providers, for a nationally known organization. As Director of Security & Emergency Response Coordinator, Ulises understand the importance understanding where help is coming from, knowing what tools are available, where they are located & how to use them.