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Free Online Tools for Creating Visual Content for Your Library’s Marketing

Free Online Tools for Creating Visual Content for Your Library’s Marketing

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​Yes, there are faithful standbys, such as Canva, but there is so much more out there that libraries can make use of!

Many tools specialize in creating very specific types of visual content but are not known in the mainstream.

Take a one-hour tour of some of the best and most useful (and FREE!) online tools you can use to spice up your library’s marketing efforts.

Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

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In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

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Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! We will talk about the basics of PR (including building good media relations), its place in the marketing cycle, what PR can (and maybe can’t) do for libraries, best practices for the way media works today, basic elements for your PR toolkit, and how setting clear expectations for PR can lead to greater success.

Objectives:

  • Know the difference between PR activities and promotion activities, as part of the marketing cycle.
  • Learn what a ‘hook’ is and be able to identify other elements of an engaging press release
  • Identify elements of the PR and media kit your library should have or what your library needs to add to existing elements.
  • Set clear expectations for PR efforts and identify one SMART goal for a library PR campaign.

Audience + Skill Level:
Library staff, managers, directors and all who are engaged in communication efforts for library marketing and outreach. Beginner knowledge level of marketing.


Presenter ~ Jennifer E. Burke

Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries become more strategic storytellers and avoid marketing headaches. She’s a member of several professional library associations, is a frequent presenter at major conferences, and is currently President of the Board for the nonprofit Library Marketing Conference Group (responsible for the Library Marketing and Communications Conference). Her email address is jburke@intellicraftresearch.com.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Outreach Reimagined: Operation Warm

Library Outreach Reimagined: Operation Warm

 

 

Learn about an exciting new partnership implemented by Operation Warm (a national non-profit) and public libraries all across the United States. A Warm Welcome to the Library is a collaborative event designed to introduce under-served and low-income community residents to everything your local library has to offer. Speakers will share their recent PLA conference presentation on program origins, the results of a three-year pilot program at 50 sites, and a toolkit for implementations. A library professional from the Baltimore program site will also share her firsthand experiences and lessons learned. This webinar aligns with the pathway for Data-Driven Leaders in PLA’s Theory of Change for Professional Development. To learn more, please visit www.ala.org/pla/education/theoryofchange.

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Original broadcast July 14, 2020 


Presenters:

Allison Price, Director of Development
Ms. Price oversees granting, library community outreach and data analysis at Operation Warm. Her experience includes serving as an administrator for 13 years in New England and Mid-Atlantic area schools. She has degrees from Wellesley College and Harvard University, with a focus on school leadership and parent-school-community partnerships. She has done collaborative work with organizations such as The Steppingstone Foundation, Breakthrough Manchester and New Jersey Seeds.

Heather Connolly, Vice President of Development and Community Partnerships.
In her role, Ms. Connolly works collaboratively to both fundraise and execute community coat giving across the country. Previously, Ms. Connolly spent 10 years working in various leadership roles with non-profit programs, including the YMCA of Greater Brandywine and Girls on the Run. She holds a BA in Economics and Politics from Wake Forest University.

Formulating An Inclusive Marketing/Communications Strategy

Formulating An Inclusive Marketing/Communications Strategy

 

Whether you want to grow a diverse audience, tell your library stories with a more inclusive lens, create messaging that is both respectful and accurate, and/or identify content that advocates for marginalized populations, this interactive and informative webinar will provide a basic overview and offer action items in order to make your marketing/communications more inclusive.

• Constructively evaluate your library’s marketing/communications strategy to analyze whether it is or isn’t inclusive
• Look at marketing/communications tools such as social media, website, PR, etc., to provide tips for being inclusive for each
• Identify three areas of growth within your own marketing/communications strategy and apply the principles learned

Original broadcast June 30, 2020 


Biography ~ Kim Crowder

With 15 years of experience in marketing and communications, including working for a Fortune 500 company, having been a published journalist for one of the largest newspapers in the U.S., contributing to crisis communications when the Reliant Astrodome was used as shelter after Hurricane Katrina, managing PR efforts for celebrities and major sports teams, launching a marketing department for Boys & Girls Clubs of Indianapolis, and The Indianapolis Public Library, Kim Crowder loves a challenge.

Library Displays and Passive Programming

Library Displays and Passive Programming

 

 

How would you like to show your community that you are relevant, timely, and “in the know?” Use library displays to fill empty spaces, engage your patrons and promote your services.

Library displays are a powerful tool that can be used to increase circulation, generate statistics, and support your library’s mission statement. Library displays make the library a physical destination where patrons can interact with the library without using a great amount of staff time or funds.

Make library displays a regular and exciting part of your library programming. Highlight local events, recommend read a-likes, boost circulation, and show your community that you are ready to meet their information and entertainment needs.
At the conclusion of webinar, participants will be able to:

● Create a list of book display resources
● Incorporate passive programming into book displays
● Identify topics for book displays of interest to their library customers
● Utilize techniques to promote circulation, participation, and readers’ advisory
● Promote the library’s mission, goals, and programming

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Original broadcast June 25, 2020 

Biography ~ Maggie Rose
Maggie Rose is a librarian at the Twinsburg Public Library in Ohio. She coordinates the library book displays and is responsible for the audio book and board games collections. Maggie also teaches computer classes and sits on the Reference and Information Services Division and Adult Services Division Action Councils for the Ohio Library Council.

40 Marketing Resources in 60 Minutes

40 Marketing Resources in 60 Minutes

It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?

During this webinar, you’ll get 40 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this hour-long session, you’ll get:

  • A list of books (of course)
  • Lists of websites and online toolkits
  • Links to current nonprofit marketing blogs, inside and outside libraries
  • Assessment of library marketing serials, both proven and new
  • The inside scoop on the only library-specific marketing conference

Of course, this session comes with a handout that lists and links to everything that’s discussed, to make it easy for attendees to find and use the sites and tools.

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Original broadcast June 23, 2020 

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “”marketing”” is a dirty word.

Networking for Introverts and Others Who Find Networking Challenging

Networking for Introverts and Others Who Find Networking Challenging

A strong “I” on the Myers-Briggs test, early in her career Lauren Hays did not think she would engage in networking or find it easy. However, after learning practical strategies that she has implemented she can remain comfortably an introvert and also expand her professional opportunities.
In this session, Lauren will share her own story to discovering the benefits and pleasures of networking. She will also share networking strategies and discuss ideas for how to anyone can grow their professional network.

At the end of this program, attendees will:
Discover practical examples for networking
Identify low barriers to entry in networking
Recognize where they can implement networking strategies in their professional lives

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Original January 21, 2020

Biography ~ Lauren Hays
Lauren Hays, PhD, is the instructional and research librarian at MidAmerica Nazarene University in Olathe, KS where she enjoys teaching and being a member of her institution’s Faculty Development Committee. She has co-presented at the annual conference for the International Society for the Scholarship of Teaching and Learning and was the 2017 speaker on SoTL for the Association of College and Research Libraries’ Student Learning and Information Literacy Committee’s Midwinter Discussion. Her professional interests include SoTL, teaching, information literacy, educational technology, library and information science education, teacher identity, and academic development. On a personal note, she loves dogs, traveling, and home.

Putting the “Relationship” in Media Relations

Putting the “Relationship” in Media Relations

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Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage.

Using case studies, we will look at ways to build relationships with reporters and producers at traditional media outlets, as well as the entrepreneur-minded owners of new media outlets. We will talk about the importance of reaching out to potential media partners before we want something, so we can learn more about their goals and business models. Then we will discuss ways to work with the media to generate coverage and give it longer and broader life on social media.

Takeaways from this program will include:
• Learning how to build relationships with the media when you aren’t promoting something
• Increasing your “”earned media”” potential to reach broader audiences
• Seeing real-life case studies of successful media partnerships
• Learning how to leverage the “”new media”” of paid and editorial content

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Original broadcast January 9, 2020

Biography ~ Cordelia Anderson
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments. She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

Persuasive Writing

Persuasive Writing

 

Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive?

This interactive and informative webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing. Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point. It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. You will leave this program armed with best practices to make your persuasive documents more successful.

Attending this webinar will enable you to:
• Apply theories of persuasion to the writing situation.
• Discover the elements of powerful argumentative writing.
• Use sound rhetorical strategies and development methods.
• Maintain a fresh style for your proposals and position papers.

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Original broadcast December 17, 2019 

Biography ~ Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

 

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Budgets are tight and most libraries need skills beyond what they have on staff. Bartering can offer a way to exchange skills or tasks with other libraries. Negotiation, trust and flexibility are keys to making a barter work. Examples of barters from the presenter’s experience will be shared.

Learning Objectives:
Participants will how bartering can work as an exchange of tasks or skills.
Participants will learn about real-life examples of successful barters.
Participants will learn about the necessary considerations when planning a barter arrangement.
Bartering is not a new concept, but it is new in the context of exchanging skills among libraries. Budgets are tight in most libraries and bartering can be a great way to stretch capacity and leverage professional networks.

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Original broadcast November 19, 2019

Biography ~ Susan Erickson
Sue Erickson has been a librarian in higher education for nearly 20 years, working in a variety of areas such as assessment, cataloging, collection development, data services, media services, reference and research instruction, and special collections. She is currently the Director of Hofheimer Library at Virginia Wesleyan University and Chair of the Resource Sharing Committee of the VIVA library consortium. She has worked in library consortia for her entire career; as a result, inter-library collaboration is at the core of how she approaches her work. She is interested in leadership and staff development, as well as the evolution and resilience of higher education in these uncertain times. Sue is a champion for the liberal arts, for civil discourse and the library’s role in fostering it, and for diversity, equity and inclusion. She offers consulting services for academic libraries and other areas within higher education.