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Putting the “Relationship” in Media Relations

Putting the “Relationship” in Media Relations

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Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage.

Using case studies, we will look at ways to build relationships with reporters and producers at traditional media outlets, as well as the entrepreneur-minded owners of new media outlets. We will talk about the importance of reaching out to potential media partners before we want something, so we can learn more about their goals and business models. Then we will discuss ways to work with the media to generate coverage and give it longer and broader life on social media.

Takeaways from this program will include:
• Learning how to build relationships with the media when you aren’t promoting something
• Increasing your “”earned media”” potential to reach broader audiences
• Seeing real-life case studies of successful media partnerships
• Learning how to leverage the “”new media”” of paid and editorial content

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Original broadcast January 9, 2020

Biography ~ Cordelia Anderson
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments. She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

Persuasive Writing

Persuasive Writing

 

Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive?

This interactive and informative webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing. Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point. It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. You will leave this program armed with best practices to make your persuasive documents more successful.

Attending this webinar will enable you to:
• Apply theories of persuasion to the writing situation.
• Discover the elements of powerful argumentative writing.
• Use sound rhetorical strategies and development methods.
• Maintain a fresh style for your proposals and position papers.

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Original broadcast December 17, 2019 

Biography ~ Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

 

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Budgets are tight and most libraries need skills beyond what they have on staff. Bartering can offer a way to exchange skills or tasks with other libraries. Negotiation, trust and flexibility are keys to making a barter work. Examples of barters from the presenter’s experience will be shared.

Learning Objectives:
Participants will how bartering can work as an exchange of tasks or skills.
Participants will learn about real-life examples of successful barters.
Participants will learn about the necessary considerations when planning a barter arrangement.
Bartering is not a new concept, but it is new in the context of exchanging skills among libraries. Budgets are tight in most libraries and bartering can be a great way to stretch capacity and leverage professional networks.

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Original broadcast November 19, 2019

Biography ~ Susan Erickson
Sue Erickson has been a librarian in higher education for nearly 20 years, working in a variety of areas such as assessment, cataloging, collection development, data services, media services, reference and research instruction, and special collections. She is currently the Director of Hofheimer Library at Virginia Wesleyan University and Chair of the Resource Sharing Committee of the VIVA library consortium. She has worked in library consortia for her entire career; as a result, inter-library collaboration is at the core of how she approaches her work. She is interested in leadership and staff development, as well as the evolution and resilience of higher education in these uncertain times. Sue is a champion for the liberal arts, for civil discourse and the library’s role in fostering it, and for diversity, equity and inclusion. She offers consulting services for academic libraries and other areas within higher education.

Creating Accessible Email Newsletters

Creating Accessible Email Newsletters

Newsletters can be a great tool in our librarian toolkit and help you reach your users. However, have you thought about how many users you may miss out because your newsletter is inaccessible to them due to ADA issues? During this session, we will discuss creating newsletters that everyone can access. We’ll talk about best practices for creating email newsletters that everyone can access as well as new (& free!) tools you might want to try.

ADA compliance is not just for those with disabilities, using best practices will only enhance your newsletter’s usability and the user experience for everyone. Don’t lose your readers with inaccessible newsletters!

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Original broadcast September 25, 2019

Biography ~ Robin Fay
Robin Fay is a Metadata and Technology Librarian with over 15 years of experience. She has worked with large and small libraries, the Library of Congress, the Digital Public Library of America, ORBIS Cascade, among others. Robin has over 10 years of experience in library technology, with an interest in metadata and emerging technologies. in addition to that experience, Robin is an avid designer. Find her on social media http://@georgiawebgurl

Telling Your Library’s Story

Telling Your Library’s Story

How do you connect with your community to let them know about upcoming programing, events and important information in today’s new media landscape? From traditional media to social media, how we communicate with our patrons has changed, and in today’s era of fake news it has become even more complicated. This interactive and informative program is designed to give some tips and techniques on how to use local media resources as well as social media to tell your Library’s story.

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Original broadcast June 6, 2019

Biography ~ Patricia Spencer
Patricia is the Public Information Officer for the Lewis & Clark Library. She graduated from Carroll College with a B.A. in History and went on to complete a M.A. in English Literature and 20th Century US History from Oregon State University. Patricia has been an Adjunct member of the faculty in the Department of Communication Studies at Carroll College since 2004.

How to Write Effective Survey Questions to Get Useful Data

How to Write Effective Survey Questions to Get Useful Data

Is your library planning for upcoming services, programs, or events? They’ll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to already know. They ask!
Still, doing a “simple survey” isn’t all that simple. If you don’t know exactly how to write and ask the questions, you may find out later that you didn’t get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls.

Sign up for this webinar so you’ll understand the tactics:

Every word you choose matters
Beware open-ended questions
Always avoid library lingo
Never ask about “interest.”
Ask the same question more than once
Write, test, tweak, repeat
What makes people take surveys?
This webinar will also touch on how to distribute surveys to get good response rates.

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Original broadcast March 12, 2019

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential (www.LibrariesAreEssential.com). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 22 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “”marketing”” is a dirty word.

How to Promote Your #GivingTuesday Fundraising Campaign

How to Promote Your #GivingTuesday Fundraising Campaign

 

We have a day for giving thanks (Thanksgiving), and two days for getting great deals (Black Friday and Cyber Monday) – but what about day for giving back? That’s the point of #GIvingTuesday. Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Last year on GivingTuesday nonprofits raised over $300 million online.

Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck because Julia Campbell who has helped dozens of small and mid-size nonprofits launch successful #GivingTuesday campaigns will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.

Simply sending out one email telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful #GivingTuesday campaign at your nonprofit.

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Original broadcast November 1, 2018

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

20 Marketing Resources in 60 Minutes

20 Marketing Resources in 60 Minutes

 

It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?

During this webinar, you’ll get 20 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this interactive and informative session, you’ll get:

• A list of books (of course)
• Lists of websites and online toolkits
• Links to current nonprofit marketing blogs, inside and outside libraries
• Assessment of library marketing serials, both proven and new
• The inside scoop on the only library-specific marketing conference

And of course, all of the resources we’ll discuss lead to even more resources!

[pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/05/8.30.18-20-Marketing-Resources-in-60-Minutes.pdf” title=”Handout “][pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/05/20-Marketing-Resources-Suggested-Resources.pdf” title=”Handout “]

Original broadcast August 30, 2018

Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.

 

From Budgeting to Blanketforts: Programming for 20-30 Somethings

From Budgeting to Blanketforts: Programming for 20-30 Somethings

 

A recent PEW study reported Millennials are the generation most likely to use the library, so why aren’t we seeing them at our programs? In this interactive and informative webinar, learn how to capture the elusive 20- and 30-something adult audience by offering programs unique to their needs.

This presentation will cover how to start, which programs work best, creating a book club, and marketing in new ways to reach a new audience.

At the end of this program, attendees will be able to:

How to begin offering programming specifically for adults in their 20s and 30s
Program ideas, including staff time, costs, and resources
Start a book club for 20-30somethings
Prepare for and avoid potential pitfalls
How to change marketing approaches and mediums to reach the Millennial audience

[pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/02/5.1.18-From-Budgeting-to-Blanket-Forts-1-1.pdf” title=”Handout”]
Original broadcast May 1, 2018

Jez Layman ~ Biography
Jez Layman is an Adult Services Librarian at Indian Prairie Public Library in Darien, IL. When she’s not on the reference desk, she’s planning programs for 20-30 somethings for IPPL’s popular #LibSocial group or teaching classes on job hunting. She has a deep love for audiobooks and has a spreadsheet for every occasion.

 

Serving the Underserved: Using Outreach to Find the Customers You Didn’t Know You Had

Serving the Underserved: Using Outreach to Find the Customers You Didn’t Know You Had

All libraries have loyal customers that come in regularly and support us day in and day out. But what about those who might wish to use our services, but can’t get to us? In this webinar, the Cari and Kate will talk about how the Twinsburg Public Library in Twinsburg, Ohio, has bolstered and strengthened its outreach program to find and serve those customers.

Join us for this program and they’ll help you learn to do the same in your community.

Participants will:
• Learn to assess the need for outreach in their communities and develop an outreach plan
• Discuss tips to create and strengthen new relationships
• Explore ways to enhance existing programs, even with low budgets

Slides: Serving the Underserved

Originally broadcast July 11, 2017.

Cari Dubiel ~ Biography
Cari is the Adult Learning and Information Services Manager at Twinsburg Public Library. She is also a writer, teacher, and podcaster.

Kate Johnson – Biography
Kate is the Community Outreach Librarian at Twinsburg Public Library. In 2017, she was named a Mover and Shaker by Library Journal for her outreach work with Pinewood Gardens, an Akron Metropolitan Housing Authority site in Twinsburg.

Florida Library Webinars will be closed on Monday January the 20th in observance of Martin Luther King Jr. Day!