How to Promote Your #GivingTuesday Fundraising Campaign

How to Promote Your #GivingTuesday Fundraising Campaign


We have a day for giving thanks (Thanksgiving), and two days for getting great deals (Black Friday and Cyber Monday) – but what about day for giving back? That’s the point of #GIvingTuesday. Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Last year on GivingTuesday nonprofits raised over $300 million online.

Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck because Julia Campbell who has helped dozens of small and mid-size nonprofits launch successful #GivingTuesday campaigns will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.

Simply sending out one email telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful #GivingTuesday campaign at your nonprofit.

Handout and Slides

Original broadcast November 1, 2018

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

20 Marketing Resources in 60 Minutes

20 Marketing Resources in 60 Minutes


It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?

During this webinar, you’ll get 20 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this interactive and informative session, you’ll get:

• A list of books (of course)
• Lists of websites and online toolkits
• Links to current nonprofit marketing blogs, inside and outside libraries
• Assessment of library marketing serials, both proven and new
• The inside scoop on the only library-specific marketing conference

And of course, all of the resources we’ll discuss lead to even more resources!

[pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/05/8.30.18-20-Marketing-Resources-in-60-Minutes.pdf” title=”Handout “][pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/05/20-Marketing-Resources-Suggested-Resources.pdf” title=”Handout “]

Original broadcast August 30, 2018

Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 24 years. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.


From Budgeting to Blanketforts: Programming for 20-30 Somethings

From Budgeting to Blanketforts: Programming for 20-30 Somethings


A recent PEW study reported Millennials are the generation most likely to use the library, so why aren’t we seeing them at our programs? In this interactive and informative webinar, learn how to capture the elusive 20- and 30-something adult audience by offering programs unique to their needs.

This presentation will cover how to start, which programs work best, creating a book club, and marketing in new ways to reach a new audience.

At the end of this program, attendees will be able to:

How to begin offering programming specifically for adults in their 20s and 30s
Program ideas, including staff time, costs, and resources
Start a book club for 20-30somethings
Prepare for and avoid potential pitfalls
How to change marketing approaches and mediums to reach the Millennial audience

[pdf-embedder url=”https://floridalibrarywebinars.org/wp-content/uploads/2018/02/5.1.18-From-Budgeting-to-Blanket-Forts-1-1.pdf” title=”Handout”]
Original broadcast May 1, 2018

Jez Layman ~ Biography
Jez Layman is an Adult Services Librarian at Indian Prairie Public Library in Darien, IL. When she’s not on the reference desk, she’s planning programs for 20-30 somethings for IPPL’s popular #LibSocial group or teaching classes on job hunting. She has a deep love for audiobooks and has a spreadsheet for every occasion.


Serving the Underserved: Using Outreach to Find the Customers You Didn’t Know You Had

Serving the Underserved: Using Outreach to Find the Customers You Didn’t Know You Had

All libraries have loyal customers that come in regularly and support us day in and day out. But what about those who might wish to use our services, but can’t get to us? In this webinar, the Cari and Kate will talk about how the Twinsburg Public Library in Twinsburg, Ohio, has bolstered and strengthened its outreach program to find and serve those customers.

Join us for this program and they’ll help you learn to do the same in your community.

Participants will:
• Learn to assess the need for outreach in their communities and develop an outreach plan
• Discuss tips to create and strengthen new relationships
• Explore ways to enhance existing programs, even with low budgets

Slides: Serving the Underserved

Originally broadcast July 11, 2017.

Cari Dubiel ~ Biography
Cari is the Adult Learning and Information Services Manager at Twinsburg Public Library. She is also a writer, teacher, and podcaster.

Kate Johnson – Biography
Kate is the Community Outreach Librarian at Twinsburg Public Library. In 2017, she was named a Mover and Shaker by Library Journal for her outreach work with Pinewood Gardens, an Akron Metropolitan Housing Authority site in Twinsburg.

Not Just for Kids: Book Displays for Adults

Not Just for Kids: Book Displays for Adults


Book displays are a great way to fill unused shelves or empty table spaces. But what happens if you have great books and they never get checked out? How could you increase library program sign-ups, support your library’s mission statement, and provide readers’ advisory services on a shoestring budget? How can you make the physical library a place of discovery and entertainment?
Book displays for adults engage customers, promote the flow of information, and highlight the library’s role as a space that is in-touch with its community.

At the conclusion of webinar, participants will be able to:

• Create a list of book display resources
• Incorporate passive programming into book displays
• Identify topics for book displays of interest to their library customers
• Utilize techniques to promote circulation, participation, and readers’ advisory
• Promote the library’s mission, goals, and programming



Original broadcast June 8. 2017

Biography ~ Maggie Rose
Maggie Rose is a librarian at the Wayne County Public Library in Ohio. She maintains up to 18 possible display areas at any given time. She is responsible for sections of the non-fiction print collection as well as the periodical collection. Maggie coordinates two evening book clubs and works closely with other non-profit agencies in Wayne County to support common goals.

Maggie started library work in 5th grade as a shelver and volunteer in her school library. As a teen she started shelving in her local public library and has held many library positions since. Maggie graduated summa cum laude from the University of Akron with a BA in English and minor in classical studies. She received her MLIS from Kent State and has been in her current position for four years. She has presented for the Northeast Ohio Regional Library System and has served on committee for the Ohio Library Council.

Maggie loves gardening, camping and her boisterous family which consists of a spouse, a boy, a girl, a dog, a cat, and a fish.

RA Rethink: Using Next Level Data to Improve Merchandising

RA Rethink: Using Next Level Data to Improve Merchandising

If someone told you there’s a practical way to improve circulation and increase the job satisfaction of your staff, would you do it? Librarian Becky Spratford has developed a method you can use to accomplish both goals. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited.

You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Do your patrons know the full breadth of what you can do for them? With just a few simple tweaks to how you already market your collections, services, and staff, Becky will help you increase your circulation numbers and leave a trail of happier and more engaged patrons in its wake.

Attendees will learn how to:

● Create a training program that encourages staff to inspire each other to serve patrons
● Collect more useful, user driven data
● Get the entire staff involved in creating displays
● Merchandise your best asset– your staff!



Original broadcast June 6, 2017

Biography ~ Becky Spratford
Becky Spratford is a Readers’ Advisor in Illinois specializing in serving patrons  ages 13 and up. She trains library staff all over the world on how to match books with  readers through the local public library. She runs the critically acclaimed RA training
blog RA for All, and is on the Steering Committee of the Adult Reading Round Table.  She is under contract to provide content for EBSCO’s NoveList database and writes  reviews for Booklist. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is a proud member of the Horror Writers Association, who are honoring her as a special  guest of honor at StokerCon 2017 for her contribution to the genre. You can follow Becky on Twitter @RAforAll.

Growing Your Brand with Social Media

Growing Your Brand with Social Media

Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity.

In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online presence, specifically through social media. We will identify ways in which you can better utilize your brand throughout the seemingly countless number of platforms out there with just a few key tricks.

At the conclusion of the webinar, participants will be able to:
• Better understand the importance of using social media in their library
• Distinguish between different social media outlets and best-use cases for each one
• Better understand how they can use their agency’s brand in social media, and the tools that can significantly help
• Identify tools to analyze their social media usage, as well as their patrons


Original broadcast May 18, 2017 

Biography ~ Katie Simmons
Katie Simmons is the User Experience (UX) Designer for the State Library. Her focus is on both aesthetic design and usability, ensuring patrons enjoy using the website and are able to find what they need. Katie is also responsible for the agency’s brand and designs marketing and promotional materials, helps her team with the agency’s social media presence, and co-hosts the State Library podcast LibraryVoicesSC

How to Write for the Library Press (and Make Editors Love You)

How to Write for the Library Press (and Make Editors Love You)



Do you long to write something for a professional publication? Are you eager to contribute to the library literature? If you have your content idea, but don’t know how to pitch it or where to start, this webinar will guide you.

Learn from someone who’s worked in library publishing for 20+ years. During that time, Kathy Dempsey has edited various books and worked on Computers in Libraries magazine for more than a decade; she’s also been the editor of Marketing Library Services newsletter for 23 years and counting. She’s published articles in Searcher magazine, Information World Review (in the U.K.), Information Outlook (SLA), and has written for various websites and blogs. Kathy will share her insider knowledge on book, magazine, newsletter, newspaper, and online publishing to help you get bylines.

Here’s what you’ll learn in this webinar:
How to choose which publication to pitch your idea to
How to approach an editor with an idea
What editors look for, expect, and respect
How to write solid proposals for articles and books
How proposals are evaluated and chosen
What to expect from the publishing process
The difference between writing for print and for online
The pitfalls of group authorship
Do’s and Don’ts for working with the library press

Please note: This session is not geared toward academic papers. If you want to publish in peer-reviewed journals, many of these tips will still benefit you, but that process is different and will not be specifically addressed during this hour.



Original broadcast April 11, 2017 

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential (www.LibrariesAreEssential.com). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 23 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s an active member of the New Jersey Library Association, and Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.

Curb Appeal: The Library Edition

Curb Appeal: The Library Edition

You are proud of your collection, your programs, your staff, and your services. But the details of how your library looks and sounds might be what people remember. What would a stranger notice driving into the parking lot, walking up to the front door, spending time in the front lobby, the basement, the stairs, or the stacks? Can you look at your library workplace with fresh eyes and find ways to make it shine, even on a limited budget?

Topics include first impressions, removing clutter, common fixes, the importance of light and color, improving signs, and keeping the library safe for the elderly, in firmed, and children. And how the physical environment can impact staff morale and library customer behavior.

At the conclusion of webinar, participants will be able to
See their library as a visitor would
Create and prioritize a “fix-it” physical inventory for their library
Save money with inexpensive upgrades
Better support excellent customer service with an attractive and safe environment

Original broadcast February 2, 2017

Pat Wagner ~ Biography
Pat Wagner and her husband Leif Smith own Pattern Research, Inc., [sieralearn.com], a 42-year-old training, research, and consulting business. She has worked for libraries and higher education as an educator and consultant since 1978, focusing on behavioral and organizational skills that support institutional and personal success. Her specialties include conflict management, customer service, marketing, supervision, project management, and ethics.
Pat is a frequent speaker at state and national library conferences and has worked with libraries and library-related organizations in 48 states and Canada, from small rural storefronts to the largest urban and academic libraries. She has two published books related to libraries and contributed to Conflict Management for Libraries: Strategies for a Positive, Productive Workplace (https://www.alastore.ala.org/detail.aspx?ID=46) as well as numerous articles for library-related books and magazines.  Pat is known for her practical and good-humored programs. She lives in Denver with her husband and two pushy cats.

Event Planning 101: You’re Already an Event Planner…  Here’s How to Be an Even Better One

Event Planning 101: You’re Already an Event Planner… Here’s How to Be an Even Better One

Librarians don’t always think of themselves as event planners, we prefer the word “programmer.” But programs and events are very similar and very important to library missions and goals. Proper event planning can make or break a program, and set your library apart.

In this interactive training and discussion, you’ll learn that you’re already an event planner, but may just be missing out on some of the knowledge. In this webinar you’ll get some of that knowledge, and receive guidance on navigating library structure, policies, personalities and more to create a signature event.

Participants will learn about:

        • Pre-event planning, how to focus your event and create a timeline
        • Basics of vendors and sponsorships
        • Marketing and PR tips and tricks
        • Help to navigate event planning within library structure, locations and policies

Original broadcast January 12, 2017

Carrie Rogers-Whitehead ~ Biography
Carrie Rogers-Whitehead has brought tens of thousands of individuals to her library events since 2008. She is the creator of the nationally recognized ToshoCON, a two-day library anime convention that has run since 2013 and brought over 2,000 teens in 2016. She is also the owner of an event company, Wizarding Dayz, and loves doing events where her geekiness and event planning experience can be combined.