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Creating Content for Video

Creating Content for Video

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Video is one of the most effective ways to reach our students and users.  On average, people spend 100 minutes a day watching videos (smartinsights), so how can we be part of this daily viewing habit?   

What are the different options for creating live and recorded videos for our social media and our websites?  

We will explore free tools to utilize content ideas that work, content creation tools, and best practices for using video to promote the library.  

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

Class Resources

Slides

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Email Marketing for Libraries

Email Marketing for Libraries

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Email can be one of the most effective ways we can reach our users.  How can we make the most of each email to promote the library and its services and resources? 

During this interactive session, we will delve into making every email count, including:

  • Evaluating email management systems
  • Best Practices for Design
  • Content Ideas and best practices
  • How to grow your email mailing list
  • How to avoid the SPAM filter

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

Class Resources

Slides

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Understanding Community Needs

Understanding Community Needs

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How do we know what our users need? Do they really like our services? Why are they using some resources but not others? What do we need to know to plan and engage our students, our public, and our overall community?

During this interactive webinar, we will explore how analyzing demographic information, surveying our users and potential users, and focus groups can help us develop services that will meet our users’ needs.

Slides

Presenter ~ Diana Silvera 
Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?

Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?

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A whole new visual language has now become mainstream communication. Emojis have a mixed, but evolving, history.

Take a tour of where emojis have been, where they are now, and discover how they can best be used to potentially increase the effectiveness of your library’s marketing efforts.

Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

Class Resources

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Free and Low-Cost Alternatives to Popular Software

Free and Low-Cost Alternatives to Popular Software

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There are many free software options available as alternatives to popular expensive software. We will examine the best software for libraries that are free to use for editing pictures, videos, and documents to productivity and makerspace resources, helping your library offer a full suite of tools for staff and users.

During this session, we will delve into the world of open source and freemium software (free light versions of fee-based software). We will also discuss each tool’s pros and cons and explore ideas on how to market and train everyone to get the most from these digital tools.

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

Class Resources

Slides

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

YouTube 101

YouTube 101

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YouTube is a great way to engage current users and connect with new users. 

During this fun introductory look at YouTube, we will explore:

  • Best practices for creating and sharing content
  • The basics of live-streaming
  • How to use YouTube analytics 

Attendees are encouraged to share their own experiences and videos. 

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

Class Resources

Slides

Chat Log

 

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Free Online Tools for Creating Visual Content for Your Library’s Marketing

Free Online Tools for Creating Visual Content for Your Library’s Marketing

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​Yes, there are faithful standbys, such as Canva, but there is so much more out there that libraries can make use of!

Many tools specialize in creating very specific types of visual content but are not known in the mainstream.

Take a one-hour tour of some of the best and most useful (and FREE!) online tools you can use to spice up your library’s marketing efforts.

Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

Class Resources

Handout

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Understanding Community Needs

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

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Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! We will talk about the basics of PR (including building good media relations), its place in the marketing cycle, what PR can (and maybe can’t) do for libraries, best practices for the way media works today, basic elements for your PR toolkit, and how setting clear expectations for PR can lead to greater success.

Objectives:

  • Know the difference between PR activities and promotion activities, as part of the marketing cycle.
  • Learn what a ‘hook’ is and be able to identify other elements of an engaging press release
  • Identify elements of the PR and media kit your library should have or what your library needs to add to existing elements.
  • Set clear expectations for PR efforts and identify one SMART goal for a library PR campaign.

Audience + Skill Level:
Library staff, managers, directors and all who are engaged in communication efforts for library marketing and outreach. Beginner knowledge level of marketing.


Presenter ~ Jennifer E. Burke

Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries become more strategic storytellers and avoid marketing headaches. She’s a member of several professional library associations, is a frequent presenter at major conferences, and is currently President of the Board for the nonprofit Library Marketing Conference Group (responsible for the Library Marketing and Communications Conference). Her email address is jburke@intellicraftresearch.com.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Outreach Reimagined: Operation Warm

Library Outreach Reimagined: Operation Warm

 

 

Learn about an exciting new partnership implemented by Operation Warm (a national non-profit) and public libraries all across the United States. A Warm Welcome to the Library is a collaborative event designed to introduce under-served and low-income community residents to everything your local library has to offer. Speakers will share their recent PLA conference presentation on program origins, the results of a three-year pilot program at 50 sites, and a toolkit for implementations. A library professional from the Baltimore program site will also share her firsthand experiences and lessons learned. This webinar aligns with the pathway for Data-Driven Leaders in PLA’s Theory of Change for Professional Development. To learn more, please visit www.ala.org/pla/education/theoryofchange.

Handout

Original broadcast July 14, 2020 


Presenters:

Allison Price, Director of Development
Ms. Price oversees granting, library community outreach and data analysis at Operation Warm. Her experience includes serving as an administrator for 13 years in New England and Mid-Atlantic area schools. She has degrees from Wellesley College and Harvard University, with a focus on school leadership and parent-school-community partnerships. She has done collaborative work with organizations such as The Steppingstone Foundation, Breakthrough Manchester and New Jersey Seeds.

Heather Connolly, Vice President of Development and Community Partnerships.
In her role, Ms. Connolly works collaboratively to both fundraise and execute community coat giving across the country. Previously, Ms. Connolly spent 10 years working in various leadership roles with non-profit programs, including the YMCA of Greater Brandywine and Girls on the Run. She holds a BA in Economics and Politics from Wake Forest University.

Formulating An Inclusive Marketing/Communications Strategy

Formulating An Inclusive Marketing/Communications Strategy

 

Whether you want to grow a diverse audience, tell your library stories with a more inclusive lens, create messaging that is both respectful and accurate, and/or identify content that advocates for marginalized populations, this interactive and informative webinar will provide a basic overview and offer action items in order to make your marketing/communications more inclusive.

• Constructively evaluate your library’s marketing/communications strategy to analyze whether it is or isn’t inclusive
• Look at marketing/communications tools such as social media, website, PR, etc., to provide tips for being inclusive for each
• Identify three areas of growth within your own marketing/communications strategy and apply the principles learned

Original broadcast June 30, 2020 


Biography ~ Kim Crowder

With 15 years of experience in marketing and communications, including working for a Fortune 500 company, having been a published journalist for one of the largest newspapers in the U.S., contributing to crisis communications when the Reliant Astrodome was used as shelter after Hurricane Katrina, managing PR efforts for celebrities and major sports teams, launching a marketing department for Boys & Girls Clubs of Indianapolis, and The Indianapolis Public Library, Kim Crowder loves a challenge.