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Event Planning 101: You’re Already an Event Planner…  Here’s How to Be an Even Better One

Event Planning 101: You’re Already an Event Planner… Here’s How to Be an Even Better One

Librarians don’t always think of themselves as event planners, we prefer the word “programmer.” But programs and events are very similar and very important to library missions and goals. Proper event planning can make or break a program, and set your library apart.

In this interactive training and discussion, you’ll learn that you’re already an event planner, but may just be missing out on some of the knowledge. In this webinar you’ll get some of that knowledge, and receive guidance on navigating library structure, policies, personalities and more to create a signature event.

Participants will learn about:

        • Pre-event planning, how to focus your event and create a timeline
        • Basics of vendors and sponsorships
        • Marketing and PR tips and tricks
        • Help to navigate event planning within library structure, locations and policies

Original broadcast January 12, 2017

Carrie Rogers-Whitehead ~ Biography
Carrie Rogers-Whitehead has brought tens of thousands of individuals to her library events since 2008. She is the creator of the nationally recognized ToshoCON, a two-day library anime convention that has run since 2013 and brought over 2,000 teens in 2016. She is also the owner of an event company, Wizarding Dayz, and loves doing events where her geekiness and event planning experience can be combined.

Marketing Online Tools and Resources

Marketing Online Tools and Resources

Social Media is constantly changing and it is important to know how to manage all the platforms new and old. Many organizations have social media platforms set up but they do not know how to get the most out of the tools without spending too much time on them.

Knowing your target audience will help you make more effective posts that create engagement. So where do you get the time to post to all these platforms? This question is just one of the many questions that will be answered in this web webinar.

In this interactive and informative program, attendees will learn:


  • Facebook for business
  • Twitter Tips and how to use Hashtags
  • Instagram tips for Brands
  • Scheduling and Dashboard Management

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Original broadcast January 10, 2017

Chris N. West ~ Biography
Chris N. West has worked at Google where he was responsible for reaching out to communities to drive engagement on products such as Google Plus, Analytics, Google maps and Fiber. An award-winning marketing strategist, West has trained hundreds of organizations in the use of social media, search engine optimization, and marketing strategy on the Web.

Word of Mouth Marketing

Word of Mouth Marketing

The best possible way to market your library is to have your patrons do it for you! Research from Nielsen shows that “Ninety-two percent of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising” and that figure is 18% higher than five years previously: in other words WOMM (Word of Mouth Marketing) is becoming more and more important all the time.

Libraries can never hope to truly control WOMM, but there’s a lot we can put in place to help it happen and to make it work well. This webinar will explore the techniques and framework required to help Word of Mouth Marketing take off at your Library.

 Attendees will learn how to:

  • Recognize and influence different communication types within libraries
  • Simplify and tailor messages for different audiences
  • Use multiple library champions for different demographics
  • Build Word of Mouth into a successful marketing campaign

Original broadcast December 22, 2016 

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Presenter Ned Potter is an Academic Liaison Librarian at the University of York, and a freelance trainer for organizations such as the Bodleian Library and the British Library in the UK, as well as organisations in America, Australia, New Zealand and South Africa.

In 2011 he collaborated with three other librarians to set up the Buy India a Library project, which in just two weeks crowd-sourced funds enough to build a permanent library in one of the poorest parts of India, as well as four mobile libraries to travel around Africa. In one heady 24hr period later that year he was named a Library Journal Mover & Shaker and a winner of a Special Libraries Association Early Career Conference Award.

Ned authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012. It has been Number One in the Amazon Library charts on both sides of the Atlantic. He has also contributed to several other books, most recently Ben Bizzle’s Start a revolution: stop acting like a library, and written a marketing column for Library Journal.

Ned can be found online at ned-potter.com and on Twitter at @ned_potter.

 

Be a Networking Ninja!

Be a Networking Ninja!

When we think of networking and libraries, we may think there is no need to be intentional regarding networking. After all, we are interacting with people every hour of every workday and isn’t that networking? In a sense, yes. But networking goes deeper than we may think.

Developing trusting relationships is the foundation of successful collaboration – and those relationships often begin with networking.

When we fine-tune our networking skills, we also strengthen our own professional network.

If you’ve ever wondered why networking is deemed so important, this webinar will not only answer that question, but will also provide tips and techniques on how to network and with whom.

In this session, we will cover:

  • the meaning of networking and why it is important to you and your library
  • the real goals of networking
  • how to determine the best focus for your networking
  • specific tips to ensure that your networking is effective

You will even have the opportunity to develop your own list of contacts to aid you in using your newfound talent for networking!

Original broadcast December 20, 2016

Linda Bruno ~ Biography
Linda received her MBA from the University of Florida and has been developing and conducting training workshops for libraries and other organizations for more than fifteen years. Linda offers workshops on Customer Service, Leadership, Personalities, and many other topics. She is also certified with Development Dimensions International and Achieve Global.

PR Tactics That Work (And Why Some Don’t)

PR Tactics That Work (And Why Some Don’t)

If the world of Public Relations mystifies you, or if your PR efforts aren’t as successful as you’d like them to be, this webinar is for you. Sign up to get the scoop from an insider who works in the library press and consults on library marketing and PR.

Many people who work in libraries aren’t trained in journalism or PR, and simply do the best they can when trying to get the attention of the media and the public. Knowing the right tactics and strategies can make a big difference in whether your messages are really heard, understood, and remembered. In this hour-long session, you’ll learn:

What’s the difference between public relations, publicity, promotion, and marketing?
Why branding and planning matter in PR strategy
How to use the “so what?” test
How can I decide whom to reach out to, and what’s the best way to reach them?
Why and how to build relationships with members of the media
What makes a message effective or ineffective?
Why does the media ignore my press releases and phone calls?
Basic guidelines for the “accidental” PR person

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Original broadcast November 29, 2016

Kathy Dempsey Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 22 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.

Be Prepared for Media Coverage: Build a Press Room on Your Website

Be Prepared for Media Coverage: Build a Press Room on Your Website


Do you want to make it easy for the media to cover the good things that your library is doing? Then add a Press Room page to your website. It’s easy and it’s important. An online Press Room will serve and impress reporters and editors, and will make your organization look media-savvy. It can also help you get coverage when other libraries don’t.

Presenter Kathy Dempsey is uniquely qualified to speak on this topic. She’s a member of the media who’s worked in the library field for decades, and she’s also a consultant who trains others in PR, marketing, media relations, and more. She often visits library websites while researching and writing articles, so she knows just what reporters seek.

Here’s what you’ll learn in this webinar:

  • How you’ll benefit from having an online press room as part of your website
  • Why members of the media wish you had a press room
  • Where to place the link or tab so it’s easy to find
  • Why these resources are even more important for smaller libraries that don’t have dedicated media liaisons
  • Exactly what content you should include to best serve the media
  • How to organize your content
  • How to tell the local media about your new page

Please note that this session is not geared toward building the page as far as coding or technical specs; it’s about content and strategy. You’ll see examples of effective press pages and come away knowing how to create your own.

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Original broadcast October 11, 2016

Biography ~ Kathy Dempsey
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer. She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 22 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She’s written countless articles for traditional publications, blogs, and websites, as well as forewords and chapters for books. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.

Academic Librarians and Personal Branding: Providing Meaningful Outreach through Social Media

Academic Librarians and Personal Branding: Providing Meaningful Outreach through Social Media

This presentation will highlight an academic librarian’s attempts to use social media as a tool for creating meaningful connections with her patrons while enhancing her personal brand as a subject specialist. Two case studies will be featured, one in which she joined a graduate student Facebook group for an academic year, allowing her to be a “fly on the wall” to conversations about their information needs, and another where she created and maintained a Twitter account to promote her role as the journalism librarian, having more than 800 interactions (retweets, favorites, mentions, etc.) with journalism students, faculty and staff over a three year period. Best practices will be discussed as well as challenges and lessons learned. Goals for the future will be outlined and new opportunities on the horizon (Librarians on periscope,etc.) will be proposed.

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Original broadcast July 28, 2016

Biography ~ April Hines
April Hines is the Journalism and Mass Communications Librarian at the University of Florida George A. Smathers Libraries. A Southwest Florida native, she received her bachelor’s degree in journalism from the University of Florida in 2004. Hines did freelance work before completing a master’s degree in library and information science from the University of South Florida. She has more than a decade of academic library experience and has worked at the UF Education Library and UF Law Library. Her research areas include inquiry based information literacy instruction, facilitative processes, library marketing and outreach and social media engagement. She has presented on topics such as creating a library student ambassador program, using ethnic newspapers to reach underserved communities, and revealing hidden assets through speed meetings at libraries. Hines has served on the Florida Library Association’s PR and Marketing Committee which executed the statewide Florida Library Snapshot Day campaign.

Sharing Your Library’s Stories of Impact

Sharing Your Library’s Stories of Impact

What does your library mean to you? How has it made a personal impact on you and those you’ve served? Why is it such an important part of your community? While our libraries are stocked full of stories, these are the stories we rarely hear, but need to hear.

Kathy Kliskey takes us through an interactive hour of looking at the wealth of meaningful stories we have right in our hands. She shares a process to help us tell these stories in easy and engaging ways. Kathy then shows us how we can use these stories in a variety of ways to draw more people to the library, enable donors and funders to see the deep value provided, and help ensure our libraries continue to thrive and grow.

Original broadcast May 10, 2016 

Kathy Kliskey ~ Biography
Kathy Kliskey understands the tremendous value of story and of libraries. When she ran her own philanthropy, Everyday Joy, Inc., she partnered with libraries, embracing their culture of generosity and community, as she connected children around the globe through her photography program, Picture Us. Kathy is a seasoned marketing professional and the founder of Vibe Creative Confidence where she teaches professionals from all walks of life how to tap into the power of their own story. www.vibecc.com

Pinterest for Libraries

Pinterest for Libraries

Social Media can be overwhelming if you do not know what sites are right for your organization. Pinterest is one of the fastest growing social media networks that organizations are choosing to use to increase their brand awareness. Libraries across the country are using this platform to bring more users to their website and take action on key programs.

This interactive and informative webinar will help you and your social media team (if you have one) understand how users behave on the site so your library can get the best results possible from the platform.

Key topics discussed will include:

• What pictures generate the most engagement
• What times to post
• How to get your photos seen
• How to drive traffic to your site
• Tracking engagement

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Original broadcast February 11, 2016

Biography ~ Nimi Cheetham-WestBiography
Chris N. West has worked at Google where he was responsible for reaching out to communities to drive engagement on products such as Google Plus, Analytics, Google maps and Fiber. An award-winning marketing strategist, West has trained hundreds of organizations in the use of social media, search engine optimization, and marketing strategy on the Web.

Am I Doing It Right? The Accidental Library Marketer

Am I Doing It Right? The Accidental Library Marketer

Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you’re an “accidental marketer.” And you’re not alone! Kathy Dempsey wrote a book just for you, called The Accidental Library Marketer.

Many people think that making a flyer or a social media post is “marketing,” but it’s really not. This webinar will introduce you to the steps of “true marketing”—the stuff that really works. With a dash of humor, Dempsey will answer these burning questions:

• What’s the difference between marketing, public relations, promotion, and advocacy?

• Why didn’t anyone come to the event that I worked so hard on?

• How can I get my message through when people are inundated with information and advertising?

• Why is library lingo evil?

• What mistakes am I making without realizing it?

• How can I make my marketing more effective?

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Original broadcast January 7, 2016

If you’ve been doing marketing by the seat of your pants, then this webinar is for you. It’ll be a quick “Marketing 101” lesson that will teach you the basics and will give you resources for learning more on your own.

Kathy Dempsey ~ Biography
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and author of the book The Accidental Library Marketer . She’s given presentations across the U.S. and Canada. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 21 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word, and is an active member of the New Jersey Library Association.