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Putting the “Relationship” in Media Relations

Putting the “Relationship” in Media Relations

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Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage.

Using case studies, we will look at ways to build relationships with reporters and producers at traditional media outlets, as well as the entrepreneur-minded owners of new media outlets. We will talk about the importance of reaching out to potential media partners before we want something, so we can learn more about their goals and business models. Then we will discuss ways to work with the media to generate coverage and give it longer and broader life on social media.

Takeaways from this program will include:
• Learning how to build relationships with the media when you aren’t promoting something
• Increasing your “”earned media”” potential to reach broader audiences
• Seeing real-life case studies of successful media partnerships
• Learning how to leverage the “”new media”” of paid and editorial content

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Original broadcast January 9, 2020

Biography ~ Cordelia Anderson
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments. She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

The Four Agreements: A Practical Guide to Personal Freedom – Revisited

Your webinar will be held on March 12, 2019,  2:00 pm – 3:00 pm  ET.

Login here: http://connectpro85922111.adobeconnect.com/rdg479s00tih/

Within 7 days, the recording of this session will be available in our On-Demand section.

 


The Four Agreements: A Practical Guide to Personal Freedom is a self-help book from 1997 by bestselling author Don Miguel Ruiz.

The book takes inspiration from a set of spiritual beliefs held by the ancient Toltec people to help readers transform their lives into a new experience of freedom, true happiness, and love. According to Ruiz, everything a person does is based on agreements they have made with themselves, with others, with God, and with life itself.

In this informative and interactive program, we’ll revisit the Four Agreements to help us to minimize our self-created limitations and suffering and to dramatically impact the amount of happiness we feel in our lives, regardless of the external circumstances.

Participants will learn about and better understand how to use:

• Agreement #1: Be Impeccable With Your Word
• Agreement #2: Don’t Take Anything Personally
• Agreement #3: Don’t Make Assumptions
• Agreement #4: Always Do Your Best

 

Biography ~ Andrew Sanderbeck
Andrew has experienced life as a commercial disc jockey, retail manager, corporate training manager and an adjunct professor. Today, he thrives as an introverted entrepreneur, spouse, parent and grandparent who loves animals, people, books, music, spiritual conversation, quiet time and travel. (The order varies from day to day)

People tell Andrew that they love his inspirational online publication, The Friday News Minute – which like Andrew, does not go out every Friday.

Persuasive Writing

Persuasive Writing

 

Masterful communicators craft their documents mindful of the tenuous territory they have entered when presuming to have the power of persuasion. How do you recommend a course of action for their customers or managers without appearing too aggressive?

This interactive and informative webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing. Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point. It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. You will leave this program armed with best practices to make your persuasive documents more successful.

Attending this webinar will enable you to:
• Apply theories of persuasion to the writing situation.
• Discover the elements of powerful argumentative writing.
• Use sound rhetorical strategies and development methods.
• Maintain a fresh style for your proposals and position papers.

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Original broadcast December 17, 2019 

Biography ~ Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.

Giving Thanks! Time to Give Yourself a Gratitude Check-Up

Giving Thanks! Time to Give Yourself a Gratitude Check-Up

 

 

How often do you feel thankful for the good things in your life? There are new studies that suggest making a habit of noticing what’s going well in your life could have health benefits.
We also know that by just taking the time to feel and express gratitude that it may improve your emotional well-being by helping you cope with stress.

In this interactive and informative program attendees will self-examine their practice of gratitude and will learn more of the benefits of creating a practice of gratitude in their daily lives.

“The secret of happiness is to count your blessings while others are adding up their troubles.” ~ William Penn

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Original broadcast November 26, 2019 

Biography ~ Andrew Sanderbeck
Andrew has been developing and conducting training seminars for libraries and library organizations for more than twenty years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world.

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

The Art of Bartering: An Innovative Approach in Times of Tough Budgets

 

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Budgets are tight and most libraries need skills beyond what they have on staff. Bartering can offer a way to exchange skills or tasks with other libraries. Negotiation, trust and flexibility are keys to making a barter work. Examples of barters from the presenter’s experience will be shared.

Learning Objectives:
Participants will how bartering can work as an exchange of tasks or skills.
Participants will learn about real-life examples of successful barters.
Participants will learn about the necessary considerations when planning a barter arrangement.
Bartering is not a new concept, but it is new in the context of exchanging skills among libraries. Budgets are tight in most libraries and bartering can be a great way to stretch capacity and leverage professional networks.

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Original broadcast November 19, 2019

Biography ~ Susan Erickson
Sue Erickson has been a librarian in higher education for nearly 20 years, working in a variety of areas such as assessment, cataloging, collection development, data services, media services, reference and research instruction, and special collections. She is currently the Director of Hofheimer Library at Virginia Wesleyan University and Chair of the Resource Sharing Committee of the VIVA library consortium. She has worked in library consortia for her entire career; as a result, inter-library collaboration is at the core of how she approaches her work. She is interested in leadership and staff development, as well as the evolution and resilience of higher education in these uncertain times. Sue is a champion for the liberal arts, for civil discourse and the library’s role in fostering it, and for diversity, equity and inclusion. She offers consulting services for academic libraries and other areas within higher education.

How to Spark Community Conversations

How to Spark Community Conversations

 

Position your library at the heart of community dialogue examining hot topics and issues of local relevance. Host events with residents, experts, and leaders to build consensus, solve problems, share resources, and foster collaboration.

This interactive and informative program will show you how your library can take its place as a community center dedicated to civic engagement for everyone in the community.

Participants will learn how to:
• Choose a topic for conversation that engages
• Develop a model or format for your style
• Recruit participants (individual and organizational)
• Determine the best venue for your events
• Effectively market the event to your community

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Original broadcast October 15, 2019 

Biography ~ Pamela Smith
Pamela Smith began her career as an elementary and learning disability teacher in Ohio. After moving to Virginia, she worked as a desk assistant at her local library. There she found her love of learning was a perfect match with the Central Rappahannock Regional Library (CRRL) mission of “Inspiring Lifelong Learning.” She returned to school, earned her MLIS from Clarion University, and became the Assitive Services Librarian, fulfilling her passion for outreach and her need to ensure library services were available to everyone in the community. She has been with CRRL for fifteen years and continues to develop programs promoting outreach and community engagement, while serving as a Research Department Head and in her current role as Branch Manager. She also holds a BS in Elementary and Special Education from Miami University (OH).

Biography ~ Lena Gonzalez Berrios
Lena Gonzalez Berrios is a passionate librarian, dedicated to serving the community and promoting literacy around the world. She has worked as a professional librarian for the Greensboro Public Library (NC) as the Multicultural Services Coordinator, the SEED Public Charter Boarding School (DC) as the school librarian and the Central Rappahannock Regional Library (VA) as a Youth Services Manager and Branch Manager. She is currently the Programming Librarian at the Montclair Community Library, Prince William Public Library System (VA). She is also the International Library Lead for e3kids International and is building school libraries in Kenya and Guatemala. She holds an MLIS from the University of Illinois Urbana Champaign and a BA in English and Spanish from UNC Greensboro.

Business Writing for Results

Business Writing for Results

 

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Business writing mastery emerges from an attention to quality and efficiency. The most effective writers in any workplace must craft highly focused descriptions, reports, analyses, proposals, and emails in tight timeframes for readers with divergent concerns. More than ever, organizations expect their streamlined staff to communicate nearly exclusively through writing, often for people they have not met, people with high demands for meeting their business goals.

Solution: Business Writing for Results covers the two pillars of work-related writing: the product (quality) and the process (efficiency). Writers of any business writing discipline and at any experience level will benefit from the practical strategies, techniques, and tips of this webinar designed to guide them through the writing process. I t works through the phases of planning to dissolve writers block and establish purpose; drafting to promote efficiency; revising for completeness and structure; editing for clear, concise, and consistent expression; and proofreading for overlooked errors in grammar, diction, and mechanics.

Attending this webinar will enable you to:
• Use the writing process to compose efficiently.
• Determine the most important qualities of effective writing.
• Organize ideas for a solid structure.
• Express information with a focused, powerful style.

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Original broadcast October 1,2019 

 

Biography ~ Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.

20 Ways to Make Your Workspace More Efficient in 60 Minutes

20 Ways to Make Your Workspace More Efficient in 60 Minutes

 

 

Did you ever reach for that stapler that suddenly was not there . . . had grown feet and walked away? What about searching for hour for that file you just had in your hand yesterday?

In this informative and interactive program, we are going to help you solve these and many other office problems.

Learn how that with a very little personal investment, you can make your work space more efficient in order to improve your work environment, be happier at work, and save your sanity. Practicing these approaches will help you save one of the most important things in your day: Your time!

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Original broadcast September 24, 2019


Biography ~ Anne Abate

Anne has worked in a wide variety of libraries and library-related organizations during her career. She is currently the owner of Library Discount Network, a business that negotiates with database vendors on behalf of library consortia and networks. The company also provides administrative and management support for nonprofit organizations.

Publishing for Tenure and Promotion

Publishing for Tenure and Promotion

 

Each university has its own requirements for tenure and promotion. However, publishing is a common requirement at most institutions. In this informative program, you will learn about different avenues for publishing including within librarianship and outside of librarianship.
The presenter will also share publishing trends that have implications for tenure and promotion. At the conclusion of the webinar, attendees will have developed ideas for how they can start publishing in order to achieve tenure and rank advancement.

Learning Outcomes for this program include:
• Discovering different avenues for getting their work published
• Developing a strategy for getting published in the near future

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Original broadcast September 26, 2019 

 

Biography ~ Lauren Hays
Lauren Hays is the Instructional and Research Librarian at MidAmerica Nazarene University in Olathe, KS. Currently, she is in a doctoral program and expects to graduate in May 2018. Additionally, she is co-editing a book on the Scholarship of Teaching and Learning (SoTL) for academic librarians.
She is passionate about teaching and learning and desires to help librarians develop in their instructor/facilitator skills. More specifically, her professional interests include teaching, SoTL, information literacy, educational technology, Library and Information Science education, teacher identity, and faculty development. On a personal note, she loves dogs, traveling, and home.

The Neuroscience of Story

The Neuroscience of Story

 

The famous writer Ursula K. Le Guin once wrote “There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”

Why are stories so important to us? How do they impact our thinking, our families, organizations, and communities? This informative program will explore how our brains are wired for narrative and how we use stories to makes sense of our world, predict the future, and interpret the minds of people around us, and why storytelling and narrative reading are essential for all of us.

Specifically in this session, participants will learn:
• What core need drives our brain
• The interaction of thinking and strong emotions
• Which structures in the brain respond to stories
• How what we believe drives what we see
• Why stories are essential to learning (and everything else)
• Resources for learning more about neuroscience and story

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Original broadcast September 19, 2019 

Biography ~ Conn McQuinn
Conn McQuinn has spent forty years working in both informal and formal educational settings. He has had the privilege of working for two great institutions, starting his career at Pacific Science Center in Seattle for fifteen years, and then twenty-five years at Puget Sound Educational Service District in Renton, Washington. At Pacific Science Center he directed the nation’s largest traveling science education program, and at PSESD managed numerous projects and workshops on a broad range of topics, including science education, educational technology, robotics, and project-based learning, with much of the last ten years focused on neuroscience in learning.

He was worked with thousands of teachers and administrators from districts throughout Washington State and beyond, and presented at conferences across the country. He has a Master’s Degree in Science Education and is the author of sixteen children’s activity books covering a range of seemingly random topics.

Florida Library Webinars will be closed on Monday January the 20th in observance of Martin Luther King Jr. Day!