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Welcoming New Customers to the Library

Welcoming New Customers to the Library

 

When was the last time you signed up for a library card? Most of us who work in libraries have had a card for such a long time that we may be out of touch with the new customer experience. When someone signs up for a library card, your library has a one-time opportunity to welcome them and make them aware of all the great services and programs you offer.

This session will provide recommendations on strategies you can use to welcome new customers, get them engaged with your library and encourage them to use different services and programs. We will also discuss potential barriers that prevent new customers from signing up and/or using their card, and how to remove those barriers to increase engagement.

Biography ~ Cordelia Anderson
Cordelia Anderson has twenty years’ experience creating marketing and communications strategies for highly visible organizations. During her tenure as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and the John Cotton Dana Award. Cordelia now runs her own consulting company, working with clients in libraries, educational organizations, nonprofits and governments.
She has spoken at many meetings and conferences, including the American Library Association Annual Conference, Internet Librarian, Computers in Libraries and Library Marketing & Communications Conference.

Increase Library Usage Through Strategic Merchandising

Increase Library Usage Through Strategic Merchandising

 
 

 

There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn’t have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. Through pro tips and lots of photographic examples, you will:

 Learn the difference between creating displays and doing merchandising.
 Understand how the magic of merchandising can increase library usage and circulation.
 Realize what turns people off and keeps them from entering your building.
 View photos of great (and not-so-great) merchandising from libraries around the world.
 Realize how merchandising, signage, and displays affect the user experience (UX).

Please note: This session is not geared toward ideas about what to display. Instead, it’s about the strategies behind good displays, signage, and promotion. It’s about upholding your brand and improving customers’ usage of, and perspectives of, the library.

Slides

Original broadcast September 22, 2020 

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Librariesmagazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.

Challenging Dementia with Creativity, Collaboration, and Compassion

Challenging Dementia with Creativity, Collaboration, and Compassion

 

5.8 million Americans are now living with Alzheimer’s disease and 16 million are providing care. Public libraries” success in meeting our commitment to lifelong learning depends upon inclusivity across the spectrum of age and cognitive ability. How we respond to this challenge will set the standards for social infrastructure.

Dynamic sensitivity and strategic partnerships are essential. In this interactive and informative webinar, attendees will learn dementia-friendly skills for frontline service, explore engaging in-house programming, and prepare to mobilize innovative, collaborative outreach.

In this program attendees will learn:
• Describe the current scope of Alzheimer’s disease and related dementias and explain the purpose and potential impact of dementia-friendly library services in your
community
• Apply your knowledge of best practices to raise awareness, implement sensitive communication techniques in customer service, and initiate targeted library programming
with confidence
• Create a network of community partners, seek out the underserved, and develop comprehensive outreach services

Slides

Original broadcast September 15, 2020 


Biography ~ Heather Ogilvie

Heather Ogilvie is the Outreach Librarian for Bay County Public Library in Panama City, Florida. With 23 years of public library experience, Heather has a BA in English from Colby College, an MLIS from FSU, and has trained with the Sunshine State Library Leadership Institute and the Kettering Foundation. She serves as Co-Chair Elect of ASGCLA-IGARD. Heather presents customer-driven programs for the way we live now and enjoys the happy belief that anything is possible.

Marketing Your Library with Video

Marketing Your Library with Video

Description: Looking for new ways to promote events and services? Videos are a simple and effective way if you know how. Attend this workshop and learn how to get started creating videos with your phone or tablet! You will learn the basics of shooting video on your device, how to utilize videos on different platforms from YouTube to Facebook, and design a video marketing plan that engages your community.

Learning outcomes:
Outcome One – Craft a video marketing plan that targets programs and engages your audience
Outcome Two – Create captivating video with minimal resources or know-how
Outcome Three – Utilize video through a variety of channels

Slides

Original broadcast September 10, 2020 

Biography ~ Annie Guzman
Annie Guzman is a Community Outreach Librarian with Plano Public Library and her work focuses on community outreach, program development, and video production for social media. She is passionate about empowering people of all ages through excellence in programming and classes.

Copyright Policies & Workflows for Your Library

Copyright Policies & Workflows for Your Library

 

Does your library have a copyright policy? Have you wondered if you can post your story hour online? Or make copies of books for patrons? Or offer 3D printing? Copyright can be confusing and, many times, the questions asked about it are not easy to answer. Knowing the basics of the copyright system and how to rely on a policy can make copyright less confusing.

In this informative session, learn what makes up copyright, how to use your library’s copyright policy to consistently answer copyright questions, and develop copyright research workflows (how to find and receive permissions) that will help improve your library operations.

Learning Objectives:

• Become more familiar with the core rights and exceptions of copyright
• Know how and why to create a copyright policy
• Best practices for implementing a policy to improve workflow

Original broadcast September 1, 2020 

Biography ~ Allyson Mower
Allyson Mower is an academic librarian with over ten years of experience in copyright librarianship. She is the author of the forthcoming book “Copyright Policies & Workflows in Libraries” to be published by Rowman & Littlefield in June 2020. Allyson also founded the Copyright Education Committee of the Utah Library Association and currently serves as head of scholarly communication & copyright at the University of Utah’s Marriott Library.

Adult Programming for All Abilities

Adult Programming for All Abilities

 

According to the CDC, 61 million adults in the US live with a disability. Are these adults coming to your library? In this webinar participants will get ideas to make more inclusive programs.

Participants will learn:
• Ideas of partnerships for joint programming
• Utilizing adults with differing abilities as volunteers
• Library program ideas
• Library program adaptations
• Tech adaptations to make library programs more inclusive

Handouts

Original broadcast August 27, 2020 

Biography ~ Carrie Rogers-Whitehead
Carrie Rogers-Whitehead ran programs for those with differing needs in the libraries for many years. She has trained on this subject across the U.S. and is the author of the new book with ABC-CLIO: Serving Teens and Adults on the Autism Spectrum: A Guide for Libraries.

Self-Management to Focus on Patron-Centered Services

Self-Management to Focus on Patron-Centered Services

Libraries need to evolve — and the coronavirus has show us all that we can. How can we make the positive changes we have seen last? How could patrons be better served if your library did away with your cumbersome, siloed organizational chart, replacing Circulation, Reference, and Technical Services with a structure that speaks to the experiences patrons want to have? In this hands-on session, we challenge participants to consider a structure in service to patrons that prioritizes staff expertise, allows for significant cross-training, and empowers staff to manage their own time and participate more fully in organizational projects.

Handout

Original broadcast August 18, 2020

Biography ~ Stephanie Chase
Stephanie Chase is the founder of Constructive Disruption, a consultancy that focuses on c​ onstructively disrupting​ the status quo, using staff-and-user driven principles to unearth what’s possible in our organizations. With more than twenty years of experience in local and municipal government, serving communities ranging from the small and rural, resort communities, and some of our largest urban centers on both the east and west coasts, Stephanie is an accomplished innovator and change leader, with significant experience leading organizational design and effectiveness and change initiatives.
Most recently, Stephanie served as the Director of Libraries for Hillsboro, Oregon. Previously, Stephanie coordinated service strategies for BiblioCommons, was the Director of Library Programs and Services for The Seattle Public Library, a founding member and inaugural chair of national advocacy organization LibraryReads, and founded the Green Mountain (VT) Library Consortium, a statewide consortium serving 150 member libraries. In addition, Stephanie currently serves on the Public Library Association’ Board of Directors and the American Library Association’s governing Council.

How a Library of Things Can Impact Services and Initiatives

How a Library of Things Can Impact Services and Initiatives

 

A Library of Things can be made up of just about anything. La Porte County (Indiana) Public Library’s grew into a collection of innovative technology equipment and now includes professional development resources for local teachers to help students of all backgrounds and abilities thrive in today’s skills-based economy.

Learn how our organization developed strategic partnerships to increase access and opportunity and how those partnerships have grown in support and evolved into a community-wide effort.

Attendees will learn how to:
• Analyze community needs and interests to build relevant collections
• Identify ed-tech products that provide quality professional development resources for educators and build a network of contacts
• Develop a plan to meet with school administrators and circulate a Library of Things that will grant access to underserved student populations, providing students with equal opportunity to achieve overall academic success

Original broadcast August 13, 2020

Biography ~ Susan Bannwart
Susan Bannwart is the Community Engagement Manager. She along with the “”dream team”” of community engagement librarians develop programming, school partnerships, community collaborations, and STEAM initiatives of LPCPL. Susan loves learning and spends as much free time as she can outdoors riding horses, gardening, or just enjoying nature.

Biography ~ Jenny Minich

Jenny Minich is a community engagement librarian. She stays up-to-date on the newest tech for kids and teachers, and her favorite days at work are STEAM Camp days. She likes all the stuff your grandma probably likes – genealogy, DIY, and Midwestern resourcefulness.

The Healing Library: COVID-19 Kit

The Healing Library: COVID-19 Kit

 

 

This session will introduce participants to The Healing Library (THL) – lendable kits of healing for families who have experienced trauma – and will focus on the contents of our newest kit to assist families in coping with COVID-19. The COVID-19 kit is intended to be downloaded and utilized by a family or libraries that can assemble them and distribute them to families.

In this program attendees will learn:
• An overview of The Healing Library
• What’s included in the COVID-19 kit
• Suggestions for distributing materials to your patrons
• An overview of our website for other resources your library can use

Handout

Original broadcast August 4, 2020 

Biography ~ Megan Emery
Megan Emery has been working in public libraries for over 13 years in three states; most recently as Experience Designer & Coordinator for the Chattanooga Public Library’s 4th Floor Maker Space and Teen Department. She’s the author of Cooking Up Library Programs Teens & Tweens Will Love: Recipes for Success and a two time winner of the YALSA’s Writing Award. When she’s not geeking out over library stuff you can find her dancing with her new baby, sneaking treats to her dog and cat, or cooking yummy stuff to share with her husband.

Facilitating Civic Engagement with Pop Up Programming

Facilitating Civic Engagement with Pop Up Programming

In late summer of 2016, Skokie (IL) Public Library created a Civic Lab–a mobile, pop-up initiative to increase public discussion and civic literacy among library patrons of all ages. Hear from Christine Goertz and Amy Holcomb, two members of the Civic Lab team, to learn about why civic engagement is inherent in library services, the background of the Civic Lab, strategies in developing civic literacy opportunities across multiple departments, and the four types of pop-up events that make up the majority of Civic Lab appearances. They’ll also discuss the lessons learned from three years of civic literacy programming.

Learning Objectives:

• Be able to articulate and advocate for the role of the public library as a convener of civic engagement opportunities in the community
• Be able to identify strategies and topics for engaging patrons in thought-provoking ideas and dialogue beyond traditional programming
• Be able to identify and engage library staff at all levels in civic engagement initiatives across the library

Biography ~ Christine Goertz
Christine Goertz is a Collection Development Librarian for the Youth Services Department at the Skokie Public Library selecting fiction for birth to age 12. When she is not busy reading for Skokie’s Hot Summer Reads Committee, Christine is usually prepping for an upcoming Civic Lab. She is currently at work preparing for a pop-up focused on how the disposal of household clutter impacts the environment.

Original broadcast July 30, 2020

Biography – Amy Holcomb
Amy Holcomb is the Experiential Learning Supervisor at Skokie (IL) Public Library where she manages three hands-on learning spaces for youth, teens, and adults. She entered libraries through a series of fortunate events while an undergraduate studying chemistry. She loves applying her science background in programming opportunities and really loves how learning and sharing knowledge are essential parts of her job. Amy is a 2014 Library Journal Mover & Shaker. Her favorite Civic Lab topics are science related, including genetic editing, outer space ownership, and climate change.