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Transitioning Services Online to Meet the Needs of Patrons in a Crisis

Transitioning Services Online to Meet the Needs of Patrons in a Crisis

 

 

Scammers are experts at shifting tactics and changing their messages to catch you off guard. This is especially true as they take advantage of anxieties related to the Coronavirus.

This webinar will explain how scams are evolving during the pandemic – from phony tests, treatments, and cures to taking your money but not delivering masks, sanitizers and supplies to trying to get your stimulus check.  We’ll also cover tips relating to recovering from the financial fallout of the pandemic.

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Original broadcast May 21, 2020 

Biography ~ Carol Kando-Pineda
Carol Kando-Pineda is Counsel in the FTC’s Division of Consumer and Business Education where she leads teams to create free print materials, websites, and videos to help people avoid scams, manage their money and make wise buys. Carol began her FTC career as a staff attorney bringing false advertising cases; she then became the agency’s Legislative Counsel, serving for several years as a liaison between the FTC and Congress.

How to Assess Your Community for Programs and Events

How to Assess Your Community for Programs and Events

 

When was the last time you added something new to your program & events calendar? Are you constantly recycling old ideas, hoping for new attendees? It’s time to change up your offerings. In this webinar you will learn how to scour your community for new ideas and presenters. Your next big idea might be right next door or down the street.

You will leave the webinar knowing:
• Why you should turn to your community for program/event ideas
• Where to find ideas, hosts, and support
• How to successfully market within your community and beyond

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Original broadcast May14, 2020 


Biography ~ April Pavis-Shroederpril

Pavis-Shroeder is a librarian and volunteer coordinator at a public library in Northern Virginia. She began working in St. Mary’s County (MD) Public Library in 2006 as a circulation associate and was soon volun-told into the position of Teen Advisory Board leader. She quickly realized how magnificent and passionate that age group was, and decided to pursue a career in teen librarianship. April and received her Masters in Library Science from the University of Maryland in December, 2010 and has worked in libraries ever since.

The Latest on CO-VID 19 Scams from the Federal Trade Commission

The Latest on CO-VID 19 Scams from the Federal Trade Commission

Scammers are experts at shifting tactics and changing their messages to catch you off guard. This is especially true as they take advantage of anxieties related to the Coronavirus.

This webinar will explain how scams are evolving during the pandemic – from phony tests, treatments, and cures to taking your money but not delivering masks, sanitizers and supplies to trying to get your stimulus check.  We’ll also cover tips relating to recovering from the financial fallout of the pandemic.

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Original broadcast May 6, 2020

 

Biography ~ Carol Kando-Pineda
Carol Kando-Pineda is Counsel in the FTC’s Division of Consumer and Business Education where she leads teams to create free print materials, websites, and videos to help people avoid scams, manage their money and make wise buys. Carol began her FTC career as a staff attorney bringing false advertising cases; she then became the agency’s Legislative Counsel, serving for several years as a liaison between the FTC and Congress.

Creating the Image and Crafting the Message for Your Library

Creating the Image and Crafting the Message for Your Library

Image is about much more than a visual image or logo. Having a good image makes an impression and creates recognition. Creating a lasting and valuable image involves a relationship with customers and their emotional connection to you. Messaging is a key part of building that relationship that focuses on developing a clear message and communicating the right information to the right people.

People love relevant information and remember it if it is delivered well. As a library, then, where does all this fit?
In this interactive and informative program, learn how to create a message that paints your library as the preferred provider of information and entertainment resources. Whatever values and image your library chooses to convey, this program will help you be more intentional and choose what you want to be recognized for!

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Original broadcast May 5, 2020

Biography ~ Tonya Snider
Tonya is the founder and CEO of tenBiz, Inc. She oversees the marketing and strategic development aspects of the firm, while also working directly with clients. She specializes in business strategy, marketing and project management and helps companies grow, streamline and make significant improvements to their bottom line. Before becoming a full-time entrepreneur, Tonya trained and consulted hundreds of businesses in the economic development sector, was a commercial lender and developed entrepreneurship curricula and trainings for a state-wide non-profit organization.

Tonya is also a part-time professor of Business Management at Western Carolina University. She has worked directly in the non-profit, for-profit and education sectors and has a passion for “all things business” and helping people reach their goals.


 

How To Get $10,000 / Month In Free Advertising For Your Library From Google

How To Get $10,000 / Month In Free Advertising For Your Library From Google

 

Someone does a Google search and gets a list of results. On the very top are the “”paid listings””—ads placed by companies. Did you know libraries can place ads there too—for FREE?

There’s a little-known initiative called Google Ad Grants. Every qualifying nonprofit that applies gets a grant of up to $10,000 / month in advertising credit. This allows nonprofits to place ads at the top of Google search results, just like the big players do. 

Libraries can use the grant to promote anything at all—collections, electronic resources, programs, tutoring, services, classes, special events—you name it.

In this hour-long webinar, you’ll learn everything you need to know:

ϖ Which organizations qualify for the grants?
ϖ How quickly you can apply and can get set up
ϖ Why every library should be advertising its offerings in Google
ϖ Best practices for successful Google Ads campaigns
ϖ Where to get help in managing your grant and your campaigns
ϖ Results that other Ad Grants libraries are already achieving
ϖ What are the real costs (money & time) of the program?

Yes, you really can place ads on Google at no cost; you just have to learn how. This webinar will include links and instructions to get you started. It’s vital for your library to be visible on Google, where nearly everyone starts their searches. Meet the public where they are, and increase their awareness and usage of any of your library’s resources.

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Original broadcast April 21, 2020

Biography ~ Kathy Dempsey
Marketing Maven Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential (www.LibrariesAreEssential.com), and has given presentations across the U.S. and Canada. She authored the book The Accidental Library Marketer. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to retain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 25 years and was Founding Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org).

How to Translate the Data We Collect Into Stories

How to Translate the Data We Collect Into Stories

 

Collecting numbers, aka quantitative data, answers many questions regarding your library. How many people in your service area have library cards and how has that changed in the last five years? Are more or less senior citizens coming to events? Which nonfiction books are circulating the most?

But numbers don’t tell about the lonely teen discovering a safe haven to create graphic novels. Or the overwhelmed grandmother, now custodian of her toddler grandkids, finding respite and friendship during programs on Reading Readiness and parenting.

In this program, we’ll discuss:

• What makes a compelling library story
• Where to find the best story tellers of all ages and backgrounds
• How to engage your community’s or institution’s talent to put stories into pictures and videos
• How to keep your collection of stories fresh

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Original broadcast April 14, 2020 

 

Biography ~ Pat Wagner
Pat Wagner has been a library trainer and consultant since 1978. She also has a background in the performing, literary, and visual arts as a performance poet and storyteller, playwright, graphic designer, and writer of fantasy fiction. She grew up in a family of storytellers and is currently recording those stories and accompanying photos to share with family members across the globe.

Why and How to Promote Your Online Services During the Quarantine

Why and How to Promote Your Online Services During the Quarantine

 

We are certainly “”living in interesting times”” … and working in them too. Even if your building is closed, your library is still offering services—but are you telling people that?

While it’s tempting to look at these pandemic-related closures as much-needed downtime, librarians don’t have that luxury. People still need you. In fact, people who haven’t used libraries in years need your boredom-breaking services and your long-trusted guidance, too. So it’s vital to keep marketing your libraries now, for three reasons: 1) telling people what’s available online and how to get it; 2) being the trusted source of info that people expect; and 3) proving your value to retain funding after the crisis.

In this webinar, specially created to help your library be as useful as possible during the current Coronavirus pandemic, library marketing maven Kathy Dempsey will share her best advice on these topics:

Working at home (Dempsey has worked at home for 10 years)
Turning today’s chaos into a Crisis Communications Plan in the near future
Exactly what services and products to promote (some might surprise you)
How to get the word out, beyond your own social media followers
How to approach messaging in trying times
Why today’s promotion will help secure next year’s library funding
Why to scratch out mini marketing plans to make your work effective
Resources for self-care and for social sharing

In a time where everyone is inundated with information, the world still needs their librarians and librarians. The “”new normal”” will likely have super-tight budgets, so proving how essential you are during this crisis may well determine whether your organization survives the virus.

Original  broadcast April 9, 2020

 

Biography ~ Kathy Dempsey
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that “marketing” is a dirty word.

Mental Health and Libraries

Mental Health and Libraries

 

Nearly one in five adults in the U.S. live with a mental illness in any given year, according to the National Institute of Mental Health. While libraries cherish our privilege to serve all, we often struggle in responding to our patrons experiencing mental health disorders. Learn to provide the best response to people having a mental health crisis, including advice on how to improve workplace policies and procedures from a librarian/certified Mental Health First Aid Instructor. This webinar will increase your knowledge of mental illness, equip you with techniques for effective communication and de-escalation, and provide concrete examples in developing or enhancing positive workplace policies and procedures surrounding mental health.

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Original broadcast April 2, 2020

 

Biography ~ Taylor Atkinson
Taylor Atkinson is the Assistant Director of the Union County Carnegie Library in Union, South Carolina.

Connecting Readers with Authors: How to Plan a Successful Author Event

Connecting Readers with Authors: How to Plan a Successful Author Event

 

Authors are an important part of the creative community, and when you support them in your library, you can bring innovative programming to your patrons. There are so many different ways to plan a successful author event. In this webinar, Cari – who is a former Library Liaison to Sisters in Crime, one of the largest national writers’ organizations – will help you learn to customize an author program for any library’s needs.

In this webinar, we’ll cover:

• Different approaches and strategies for author events, based on your community’s needs
• The nuts and bolts – the checklist you’ll need so you don’t forget anything
• How to create positive relationships with authors in your community to keep readers coming back

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Original broadcast March 17, 2020 

 

Biography ~ Cari Dubiel
Cari is the Adult Learning and Information Services Manager at Twinsburg Public Library. She is also a writer, teacher, and podcaster.

Circulating Non-Traditional Items: One Library’s Success Story

Circulating Non-Traditional Items: One Library’s Success Story

 

Are non-traditional items a good fit for your library? More and more libraries are joining the fun by adding items such as telescopes, GoPro cameras, and ukuleles to their library’s collection. A little over two years ago, Springville Public Library purchased a number of these items, branded them as “Discovery Kits”, and set out to enhance our patron’s learning experience. What started out as a collection of 24 kits has nearly doubled in size since then, generating a number of great stories and community connections along the way.

Join Springville Public Library director Dan Mickelson as he discusses the steps Springville Library took to roll out “Discovery Kits” and how they have been received by the community.

Attendees will:

● Understand why discovery kits might be a good addition to their collection
● Understand the challenges these items present
● Review a list of popular discovery kits items
● Discuss the steps to prepare the collection for circulation

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Original broadcast March 5, 2020 

Biography ~ Dan Mickelson
Dan Mickelson received his Master of Library and Information Science degree from Clarion University of Pennsylvania. Dan has been in library management for over ten years and currently serves as Library Director of Springville Public Library in Springville, Utah. Springville Public Library serves a population of 34,000 citizens in a growing community 45 minutes outside of Salt Lake City. It has been named Utah’s “Best of State” for five years running, with acknowledgment of stellar service to the community. Outside of the library, Dan enjoys hiking and biking and spending time with his twin 6 year old girls.