Every library employee has heard someone say they didn’t know the library offered something, whether it’s technology, programs, notary services, or any of the dozens of things we provide on a daily basis. Libraries can better spread the word when they realize that promotion and advocacy aren’t secluded to the marketing staff, but is part of everyone’s job.
Learn how to engage your staff at all levels and prepare them with the tools to “booktalk” your library and services to boost access, circulation, & attendance.
At the end of this program, attendees will be able to: • Basic booktalking skills to get staff at all service points providing reader’s advisory • Creatively think about underserved groups to market programs and services to a wider audience • Keep your staff up to date on what is happening outside of their own department • How to comfortably work promotion and library advocacy into conversation with patrons
Jez Layman — Biography Jez Layman is an Adult Services Librarian at Indian Prairie Public Library in Darien, IL. When she’s not on the reference desk, she’s planning programs for 20-30 somethings for IPPL’s popular #LibSocial group or teaching classes on job hunting. She has a deep love for audiobooks and has a spreadsheet for every occasion.
Fake news often feels like a weapon in a never ending war. In that analogy, libraries are the first line of defense. But, maybe we need less focus on fighting and more on diplomacy. After all, the harder we battle someone over their beliefs, the more resistant they become.
So how do we get around the Backfire Effect? First, we have to look at ourselves. Are our personal beliefs affecting our communication style? We must create safe, nonjudgmental opportunities to teach our patrons how to assess information for accuracy and bias. That means we need to meet each patron at his/her own level. We need to educate our communities without alienating them or losing their trust. We must use diplomacy without sacrificing what we represent.
In this interactive and informative program, attendees will learn how to: · Better understand their own biases and how those biases influence their interactions · Understand and empathize with the patrons they disagree with · Use facts (and avoid opinions) during these interactions · Acknowledge when an interaction can no longer benefit the patron
Sonnet Ireland ~ Biography Sonnet Ireland is currently a reference librarian for the St. Tammany Parish Library, where she has created classes for the public on information literacy, as well as news literacy, financial literacy, and computer literacy. She has presented at numerous state, regional, national, and international conferences, including the Federal Depository Library Conference and the IFLA World Library and Information Congress. As a founding member of the NOLA Information Literacy Collective, Sonnet has been on the Executive Board since 2012 and has served as Chair of the Board twice (2014, 2017). She is also the current Second Vice President of the Louisiana Library Association. She is also active in the American Library Association and the Southeastern Library Association. Her research interests include government information, social media, Google, and news/media literacy.
Are you looking for some new ways to observe this annual library celebration? Kathy Barco will share ideas on how to promote Banned Books Week (September 23 – 29, 2018), including a variety of components to tailor a program suitable for teens and adults. Additionally, she will provide background on censorship, the Library Bill of Rights, and the Freedom to Read.
Very short book talks on books that have been banned or censored will also be included in this program, as well as a description of games based on banned book titles.
Attendees will also learn: About some thought-provoking situations involving intellectual freedom encountered by librarians in a variety of library settings How to use infographics and images from ALA and other sources About several Top Ten Banned Books Lists When to expect this year’s list
Biography ~ Kathy Barco A former children’s librarian, Kathy recently retired from the position of Literacy Coordinator at ABC (Albuquerque/Bernalillo County) Library. Previously, Kathy was Youth Services Coordinator at the New Mexico State Library from 2001-2006.
Kathy’s accomplishments include: Graduate of the School of Library and Information Science at the University of Southern Mississippi in Hattiesburg, MS Recipient of the 2006 Leadership Award from the New Mexico Library Association Author of READiscover New Mexico – A Tri-Lingual Adventure in Literacy – Sunstone Press, Santa Fe Co-author (with Valerie Nye) of True Stories of Censorship Battles in America’s Libraries – ALA Editions; Breakfast New Mexico Style and Breakfast Santa Fe Style – Sunstone Press, Santa Fe
Nothing is scarier than trying to help a fan of a genre you yourself don’t enjoy. You want to help that, for example, Romance reader find the perfect book, but you are having trouble knowing where to begin because…eek!… you don’t read Romance. You are afraid they will find out you are a fraud. How can YOU possibly help THEM?!? Never fear, in this program, Readers’ Advisory expert, Becky Spratford, will teach you the basic appeals of the major genres, give you the inside track on what a fan of that genre is most drawn to, and provide you with talking points to get your genres readers to tell you what they want. You will leave this webinar with the confidence and skill to help fans of every genre, regardless of whether or not you have ever read a book in that genre yourself. And that will leave a trail of happy patrons in your wake.
Attendees will learn how to: Sort genres into like categories based on how they appeal to readers Understand the major tropes and appeal factors for each genre and how they apply to specific authors and titles Use genre specific resources to help readers quickly Engage readers of any genre in meaningful and successful Readers Advisory conversations
Becky Spratford ~ Biography Becky Spratford is a Readers’ Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All, and it’s evil twin, RA for All Horror, and is on the Steering Committee of the Adult Reading Round Table. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is a proud member of the Horror Writers Association who are honoring her as a Special Guest of Honor at StokerCon 2017 for her contribution to the genre. You can connect with Becky on Twitter @RAforAll.
From the innocent “Where do babies come from?” to poking at complex political issues, a difficult question can bring conversations and workplace productivity to a halt. In libraries, they might include the vague request from the library user who doesn’t know or can’t articulate what they want. How about the loaded question meant to stop progress on a new strategic plan? Or the personal question that is more an accusation? Or the complicated problem that requires more than a simple yes or no response?
It’s not just about coming up with the “right” answer. Learn how to stay calm, confident, and competent, even when the person asking is confused, poorly informed, unorganized, or hostile. A few key strategies can keep both of you on track and, in a library workplace, can lead everyone back to work on good terms.
At the conclusion of webinar, participants will be able to:
Stay focused on content, not what you think the intent is
Stay respectful regardless of the question
Make a conversation a dialogue, not a monologue
Build trust and respect during difficult conversations
Biography ~ Pat Wagner Pat Wagner and her husband Leif Smith own Pattern Research, Inc., [sieralearn.com], a 41-year-old training, research, and consulting business. She has worked for libraries and higher education as an educator and consultant since 1978, focusing on behavioral and organizational skills that support institutional and personal success. Her specialties include conflict management, customer service, marketing, supervision, project management, and ethics.
Pat is a frequent speaker at state and national library conferences and has worked with libraries and library-related organizations in 48 states and Canada, from small rural storefronts to the largest urban and academic libraries. She has two published books related to libraries and contributed to Conflict Management for Libraries: Strategies for a Positive, Productive Workplace (https://www.alastore.ala.org/detail.aspx?ID=46) as well as numerous articles for library-related books and magazines.
Pat is known for her practical and good-humored programs. She lives in Denver with her husband and two pushy cats
The Florida and Puerto Rico Digital Newspaper Project is a collaboration between the University of Florida George A. Smathers Libraries and the library system at the University of Puerto Rico-Rio Piedras. It receives funding support from the National Endowment for the Humanities (NEH) for Florida and Puerto Rico’s involvement in the National Digital Newspaper Program (NDNP). The NDNP is a long-term effort between the NEH and the Library of Congress to create Chronicling America, a national, text-searchable database of historical newspapers published in the U.S. and its territories between 1836 and 1922. The main purpose of this database is to preserve and increase accessibility to historical newspapers. This webinar will provide a brief overview of our project, the digitization process, and an overview of the content. A demonstration of the contents and functionality of Chronicling America will follow to showcase how this resource is of great value to historians of all ages.
Biography ~ Melissa Espino Melissa Espino is the Project Coordinator for the Florida and Puerto Rico Digital Newspaper Project. Espino is currently responsible for all the day-to-day activities for the Florida and Puerto Rico Digital Newspaper Project, which includes all technical and administrative activities related to the digitizing of the selected newspapers, maintaining communication with the University of Puerto Rico-Rio Piedras, project vendors and the Library of Congress, as well as overseeing and assisting with outreach activities and publicity efforts. Espino received a BA in Criminology as well as an MS in Forensic DNA & Serology at UF. Espino has been employed in the Smathers Libraries at UF for eight years in various departments including Access Support in their Interlibrary Loan and Course Reserves department, as well as for the Circulation Department as acting supervisor for overnight hours.
Biography ~ Sarah “Moxy” Moczygemba Sarah “Moxy” Moczygemba is the outreach and promotion assistant for the Florida and Puerto Rico Digital Newspaper Project. In addition to managing the project’s social media and blog, she also provides outreach to educators to help them integrate Chronicling America and associated resources into K-12 and university classrooms. Moxy is also a Religious Studies Doctoral Student at the University of Florida in the field of Religion and the Americas. She graduated with a B.A. in Political Science and Religious Studies from Trinity University in 2009 and received her M.A. in Religious Studies from the University of Florida in 2013. Currently, she is in the beginning stages of dissertation research, and is exploring transnational religious tourism and ethnic identity by looking at the Silesian Polish Catholic experience in Texas.
Adapting the standard library orientation to embrace evidence based practices (EBP) requires the librarian to shift their presentation from coverage of library resources and services to the development of research skills. During this online tutorial you’ll examine successful learning theory applied to vital research objectives and come away with research skills for you to develop a distinctive EBP library orientation of your own. Complementary resource materials and ACRL based assessment standards will provide the structure needed for transforming the library orientation to an EBP Research Training. Students will value their new research skillset and appreciate the research proficiency of you and your librarians. You may find your patrons visit the library to meet with adept librarians rather than the collection.
Biography ~ Dr. Karyn Waters-Zelbovitz Dr. Karyn Waters-Zelbovitz is the library director of Lakeland Keiser University, a non-profit, private university. In response to a Healthcare H1-B grant she developed an evidenced based practice training to provide college students an advantage in their college research assignments and for many medical graduates, a required skillset for their graduate employment. Based on the foundation of applied learning theory, Dr. Z helped students transform their appreciation and use of research to having an evidence based voice as a new professional.
For academic librarians, evidence based practice (EBP) is a new integration of the one-shot library orientation with theory and pragmatic advanced research training exercises. The EBP webinar presentation was created for information literacy savvy librarians wanting to enhance research skill training for their patrons and to explore its qualities for use in their library settings.
Dr. Z holds two graduate degrees and a Ph.D. in Educational Leadership. Her dissertation into why students drop out of college explored many ways students can be re-engaged by colleges. She is a dedicated librarian educator that has explored methods of success that librarians can utilize to help students academically succeed. She firmly believes that the most significant resource in the library is not the books, special collections or databases, but rather the librarian that teaches knowledgeable information access to the various resources. It is her passion for research that has led to the development of the EBP training for students and now a training webinar for research focused librarians.
Probably the single greatest online resource on the planet for educators and researchers is the Library of Congress Website. It makes numerous historical and instructional materials accessible, including primary resources.
The difficulty arises in how to access this information.
This session will demonstrate how to navigate the Library of Congress Website to access all kinds of resources including historic newspapers, photographs, primary documents, music, interviews, and instructional material for the classroom.
Biography ~ Alison Leonard Alison Leonard is the Online Learning and Reference Librarian at Lynn University. She holds a B.A. in History from Virginia Tech, an M.A. in International Transactions from George Mason University (which included study abroad at Oxford University in England), and an M.L.I.S. from San Jose State University. She has visited over 90 U.S. national parks, and has run into bears on the trail but thankfully no mountain lions.
In 2014 Florida Chief Justice Labarga established the Florida Commission on Access to Civil Justice as a response to the unmet civil legal needs of low and moderate income Floridians. The FL Access to Justice Commission seeks to further the mission of improving access to civil justice by creating strong collaboration among various groups. As public librarians who serve the public and help connect patrons with resources, we are stakeholders in their mission. Public librarians are often the first point of contact for someone seeking answers to a legal question. This webinar is designed to help public librarians understand the process of basic legal research and effectively develop and use the legal information located within their libraries. Additionally, this webinar will highlight some of Florida’s free and low cost legal resources and services.
Biography ~ Leanna Fitzgerald Leanna Fitzgerald is a 2010 Master of Library and Information Science graduate who also holds a Juris Doctor degree. Leanna has worked in academic law libraries in Miami, Florida and Charlotte, North Carolina. Leanna currently works for Brevard County Public Libraries where she is Head of Reference.
“Can you direct me to your Science Fair resources?”
If you provide reference services to educators, you may have only one chance to make a great first impression. Educators are time-strapped professionals and they need library assistance that is efficient, comprehensive and right on point. Get it right the first time, and you’ll have an opportunity to build a lasting and meaningful school/library partnership. Understanding an educator’s perspective will give you the skills to shorten your reference interview and get right to the resource he or she needs – fast!
In this webinar, we’ll step into the educator’s shoes and discuss:
an overview of standards and lesson planning resources
online resources teachers really use
tech tools that promote excitement and engagement
We’ll also spend some time on innovative ways libraries have reached out, connected with and served homeschooling parents.
Lisa Calvert is the Virtual Services Librarian for the St. Johns County Public Library System. She has many years of experience as a reference and youth services librarian, and is a currently certified Educational Media Specialist. One of the highlights of her Media Specialist years was a chance to serve on FAME’s Sunshine State Young Reader’s Award Committee.