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Free Online Tools for Creating Visual Content for Your Library’s Marketing

Free Online Tools for Creating Visual Content for Your Library’s Marketing

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​Yes, there are faithful standbys, such as Canva, but there is so much more out there that libraries can make use of!

Many tools specialize in creating very specific types of visual content but are not known in the mainstream.

Take a one-hour tour of some of the best and most useful (and FREE!) online tools you can use to spice up your library’s marketing efforts.

Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

Class Resources

Handout

Chat Log

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Managing Your Online Presence: A Primer For Library Professionals

Managing Your Online Presence: A Primer For Library Professionals

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Are you interested in learning how to create and manage a professional online presence? If so, please join us for a webinar describing strategies for creating and managing professional online profiles using tools such as social media, blogs, and more.

Managing your online profiles and platforms can not only help land that next new job but can also help amplify your voice to speak to the things you are passionate about.

During this webinar we will explore different social media platforms (Twitter, LinkedIn, Reddit), as well as other mediums for creating a professional voice such as blogs, videos, and podcasts.

Renaine Julian is the Director of STEM Libraries at Florida State University. In this role, he oversees a team of science librarians and staff that provide support for STEM scholars across the research and learning lifecycles. Prior to that, Renaine served at Florida State University as a Data Research Librarian, STEM Data and Research Librarian, as well as the Associate Director for STEM Libraries. Renaine has an MLIS, an MS in Urban and Regional Planning, and a BS in Political Science, all from Florida State University. His research interests include: library leadership and administration, scholarly communication, and open science.

In partnership with PLAN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact PLAN.

Handling Negative Feedback Online: Strategies for Your Library

Handling Negative Feedback Online: Strategies for Your Library

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We all dread it: the negative comment. Whether it’s on a blog post, in an email or on a social media channel, negative feedback can quickly demoralize us and leave us wondering how to handle it.
 
In this webinar we’ll examine the most common kinds of negative commentary and the best methods for handling each. We’ll also learn what differentiates an online troll from other kinds of negative users and what to do if you encounter one. Get ready to be a whole lot more prepared the next time one of those undesirable comments appears!

At the end of this one-hour webinar, participants will:

  • Be familiar with the 4 types of negative online feedback
  • Be aware of the 6 steps for handling negative feedback
  • Be able to define a troll and how a troll differs from other types of negative feedback

Presenter: Laura Solomon
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Social Media During the Pandemic – Part 2 of 2

Library Social Media During the Pandemic – Part 2 of 2

NEFLIN
This webinar will focus on how to approach marketing public libraries online, across social media, in the current climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What actually matters to our audiences right now?
 
In particular we’ll look at Twitter, Facebook and Instagram. We’ll discuss when and what to tweet, multimedia and images, and accessibility. We’ll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts.
 
We’ll also look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don’t need a good camera to make it work. We’ll look at types of content, logistics, and tagging – plus a hack for posting to Instagram from laptops and PCs.

Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer on library marketing for organizations in the UK, the US, South Africa, Australia and New Zealand. He authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012; it has been Number One in the Amazon Library charts on both sides of the Atlantic.

Ned has been named a Library Journal Mover & Shaker(link is external) and was a winner of a Special Libraries Association Early Career Conference Award(link is external). He can be found online at ned-potter.com(link is external) and on Twitter at @ned_potter(link is external).

Class Resources

video password: neflin

In partnership with NEFLIN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact NEFLIN.

Library Social Media During the Pandemic – Part 1 of 2

Library Social Media During the Pandemic – Part 1 of 2

NEFLIN
This webinar will focus on how to approach marketing public libraries online, across social media, in the current climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What actually matters to our audiences right now?
In particular we’ll look at Twitter, Facebook and Instagram. We’ll discuss when and what to tweet, multimedia and images, and accessibility. We’ll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts.
We’ll also look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don’t need a good camera to make it work. We’ll look at types of content, logistics, and tagging – plus a hack for posting to Instagram from laptops and PCs.

Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer on library marketing for organizations in the UK, the US, South Africa, Australia and New Zealand. He authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012; it has been Number One in the Amazon Library charts on both sides of the Atlantic.

Ned has been named a Library Journal Mover & Shaker(link is external) and was a winner of a Special Libraries Association Early Career Conference Award(link is external). He can be found online at ned-potter.com(link is external) and on Twitter at @ned_potter(link is external).

Class Resources

video password: neflin

In partnership with NEFLIN,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact NEFLIN.

Using Facebook and Email to Build Support

Using Facebook and Email to Build Support

Two of the most powerful digital platforms right now are email and Facebook. While each of these can be used independently, they become powerful when used together. In this session, we’ll look at how to build digital strategies around both Facebook and email and how to use them together to build support for your library. Throughout this webinar we’ll dive into the deeper aspects of Facebook for Business like audience insights, ad manager, power editor, and more.

We’ll also look at how organizations properly use email so that they get such spectacular results and explore the data and strategies behind email success with the latest research. Finally, we’ll demonstrate and explain the best practices for email, and explain how libraries can use these tactics to increase support, funding, and awareness for libraries.

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Original broadcast April 24, 2018 

Patrick “PC” Sweeney ~ Biography
Patrick is co-author of “Winning Elections and Influencing Politicians for Library Funding.” He is the former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide initiative to support library propositions. He currently works as the Political Director for EveryLibrary, the nation’s first and only national Political Action Committee for Libraries and is a lecturer on politics at the San Jose State University iSchool.  He is a 2015 Library Journal Mover and Shaker recipient for his advocacy work in California and across the country. He can be found online as PC Sweeney.

 

Basics of Social Media Marketing for Libraries

Basics of Social Media Marketing for Libraries

 

Learn what’s driving modern trends in social media marketing for libraries. Discover what type of content grabs readers, how to optimize posting times and target demographics. Stay organized with your social media, interact and engage with your audience, recognize analytical measurements and understand the end goal of social media marketing.

Original Broadcast January 9, 2018

Biography – Brianne Grant
Brianne Grant is a Communications Specialist for Sarasota County Government. She is the Communications liaison for Libraries and Historical Resources. Since joining Sarasota County earlier this year, she’s launched a comprehensive rebranding of the county’s 10 libraries, called Find Yourself at the Library.

Ms. Grant is a Manhattan College graduate with a Bachelor’s of Science in Marketing, specializing in social media marketing, communications and business writing.

Her background includes:
Implementing new social media marketing techniques for small business.
Developing training materials for the world’s second-largest scuba training agency.
Advising one of the largest scuba diving gear manufacturers and several dive shops throughout the country on branding and social media marketing and customer service.
Developing a social media marketing plans, managing and maintaining social media accounts, and editing training materials for the world’s third-largest scuba diving training agency.

Growing Your Brand with Social Media

Growing Your Brand with Social Media

Social media is everywhere these days, and if your library isn’t “plugged in,” then it is missing out on a huge marketing opportunity.

In this webinar, we will discuss how a large portion of patrons experience their library’s culture and brand through their online presence, specifically through social media. We will identify ways in which you can better utilize your brand throughout the seemingly countless number of platforms out there with just a few key tricks.

At the conclusion of the webinar, participants will be able to:
• Better understand the importance of using social media in their library
• Distinguish between different social media outlets and best-use cases for each one
• Better understand how they can use their agency’s brand in social media, and the tools that can significantly help
• Identify tools to analyze their social media usage, as well as their patrons

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Original broadcast May 18, 2017 

Biography ~ Katie Simmons
Katie Simmons is the User Experience (UX) Designer for the State Library. Her focus is on both aesthetic design and usability, ensuring patrons enjoy using the website and are able to find what they need. Katie is also responsible for the agency’s brand and designs marketing and promotional materials, helps her team with the agency’s social media presence, and co-hosts the State Library podcast LibraryVoicesSC

Creating a Social Media Strategy

Learn how to make a well thought-out social media strategy that will help you create effective social media campaigns that work for your library. Learn the key questions that will take you through creating a social media strategy.

Instructor Bio:
Lynette Schimpf has been involved in building the social media presence of The Orange County Library System since 2009 and currently is the Social Media Specialist at OCLS. She has presented on the topic of Social Media and Libraries at conferences and published a chapter titled “Social Media and the Middle Manager” in the book Middle Management in Academic and Public Libraries.

Originally broadcast August 26, 2013.