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Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

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Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! We will talk about the basics of PR (including building good media relations), its place in the marketing cycle, what PR can (and maybe can’t) do for libraries, best practices for the way media works today, basic elements for your PR toolkit, and how setting clear expectations for PR can lead to greater success.

Objectives:

  • Know the difference between PR activities and promotion activities, as part of the marketing cycle.
  • Learn what a ‘hook’ is and be able to identify other elements of an engaging press release
  • Identify elements of the PR and media kit your library should have or what your library needs to add to existing elements.
  • Set clear expectations for PR efforts and identify one SMART goal for a library PR campaign.

Audience + Skill Level:
Library staff, managers, directors and all who are engaged in communication efforts for library marketing and outreach. Beginner knowledge level of marketing.


Presenter ~ Jennifer E. Burke

Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries become more strategic storytellers and avoid marketing headaches. She’s a member of several professional library associations, is a frequent presenter at major conferences, and is currently President of the Board for the nonprofit Library Marketing Conference Group (responsible for the Library Marketing and Communications Conference). Her email address is jburke@intellicraftresearch.com.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Cataloging Graphic Novels and Comics

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This one hour session will cover the basic definitions related to graphic novels and comics using a variety of fiction and nonfiction examples for demonstration. The session will pay special attention to descriptive cataloging areas, their associated RDA instructions, and the MARC 21 tags to use. It will also address considerations for subject analysis, genre vocabulary, and classification choices. At the end of the session, participants will a) have definitions for the variety of resources generally attributed as “graphic novels,” b) know the best practices for descriptive cataloging of graphic novels, and c) understand the various choices for classification and subject analysis.

Audience: Cataloging staff and other staff who work with graphic novels and comics.

Presenter: Bobby Bothmann is a professor at Minnesota State University, Mankato where he serves as the catalog and metadata librarian. Bobby catalogs analog and digital resources of all kinds, including books, serials, moving images, objects, cartographic resources, musical and spoken word audio recordings, and music in between many meetings. He is a member of the editorial board for Cataloging & Classification Quarterly and an active member of OLAC (OnLine Audiovisual Catalogers) where he has served in various leadership roles including treasurer and president. He holds an MLIS from the University of Wisconsin–Milwaukee and an MS in Geography and English Technical Communication from MSU Mankato. Bobby moonlights as an adjunct instructor for the School of Information Science at the University of Illinois at Urbana-Champaign where he teaches cataloging and classification courses and tries to covert one student per semester to the cataloging side of the Force.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Handling Negative Feedback Online: Strategies for Your Library

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We all dread it: the negative comment. Whether it’s on a blog post, in an email or on a social media channel, negative feedback can quickly demoralize us and leave us wondering how to handle it.
 
In this webinar we’ll examine the most common kinds of negative commentary and the best methods for handling each. We’ll also learn what differentiates an online troll from other kinds of negative users and what to do if you encounter one. Get ready to be a whole lot more prepared the next time one of those undesirable comments appears!

At the end of this one-hour webinar, participants will:

  • Be familiar with the 4 types of negative online feedback
  • Be aware of the 6 steps for handling negative feedback
  • Be able to define a troll and how a troll differs from other types of negative feedback

Presenter: Laura Solomon
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Conflict in a Peaceful Workplace

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Conflict is inevitable, and can occur in many forms. In essence, conflict can occur anytime two or more people do not agree. This disagreement can lead to frustration which can then develop rapidly into anger and finally, if not handled, can degenerate to aggression and other forms of irrational behavior.

The outcome of conflict situations can vary greatly based upon the role each participant plays in the conflict. In this program, participants will better understand and learn some of the core principles of de-escalating internal and external conflict situations as well as the importance of maintaining their focus on achieving a peaceful resolution.

Participants will learn and begin to master:

• An awareness of the signs and triggers of an escalating conflict
• Verbal de-escalation techniques that work
• Wanting to argue and to “be right” that you are wrong

 

Presenter: Andrew Sanderbeck

Andrew has been developing and conducting training seminars for libraries and library organizations for more than fifteen years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world. He is the author of two books and over 50 webinars.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

Know and Go: Password Managers

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Have you investigated password managers yet? If not, take some time to see if they could make your life easier! Password managers save your passwords for you, so you don’t have to remember them. You only need to remember one password and that opens the vault. Password managers can help you create strong passwords, and most will automatically fill them in for you.

In this session: we will see how password managers work, what to look for when deciding which one to use, and how you can use them safely.

Presenter ~ Erin Gray
After earning her master’s degree in library science from the University of Missouri-Columbia, Erin went on to work in Branch Management, Collection Development and Youth Services for over a decade in public libraries. She is an advocate for all libraries and a past President of the Missouri Library Association. Erin enjoys facilitating continuing education classes of all types as a Library Services and Technology Trainer for Amigos Library Services.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Reducing Implicit Bias in Reference Interviews

Reducing Implicit Bias in Reference Interviews

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Unconscious, or implicit, bias in medical research and care is well documented—black patients on average receive less pain medication; heart attacks are underdiagnosed in women; and anyone who isn’t a white male is underrepresented in clinical trials. These manifestations of bias have important consequences in the quality of care that different patient populations receive. We offer our experiences and research as health sciences librarians as a starting point for this interactive workshop, which explores methods that librarians can use to recognize and address unconscious bias in ourselves, in scholarly research, and in library systems. While we focus on health information from the viewpoints of both care providers and patients, we invite librarians from all subject specialties to join this workshop and bring their experiences to the class. This workshop includes blended lecture and group discussion, as well as hands on activities. During this workshop, participants will a) define implicit bias and identify bias in health sciences research b) develop techniques to address implicit bias in reference interviews including how to craft research questions and search queries and c) equip librarians to run their own workshops on implicit bias and reference services.

Presenter: Molly Higgins
Molly Higgins, MLIS, is currently a Reference and Digital Services Librarian and the Library of Congress, Congressional Research Service. She previously worked as a health sciences librarian at Stony Brook University and the University of Massachusetts Medical School. She specializes in the intersections of instructional design, technology, and issues of diversity and representation. She holds an MLIS from the University of Washington and a BA in Asian American Studies from the University of California, Berkeley. She loves finding a good deal.

Presenter: Rachel Keiko Stark

Rachel Keiko Stark is the Health Sciences Librarian at California State University, Sacramento. Previously, she worked at Kaiser Permanente as a Library Manager, at the Sacramento Public Library as a Youth Services Librarian, and at University of the Pacific as the Health Sciences Librarian. Rachel is an ALA Spectrum Scholar, an MLA Rising Star, and completed the Institute for Research Design in Librarianship. When she isn’t at work, she enjoys spending time with her dogs and playing board games.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Grant Writing

Grant Writing

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Do you want to take the guesswork out of grant work? Grants can support the changing needs in your community and provide many benefits (in addition to funding!). Stephanie Gerding’s grant webinars are known for being easy to understand, motivating, and full of valuable tips. Practical advice, easy grants for beginners, partnership ideas, and valuable resource lists will be shared.

You’ll be excited, motivated, and ready to win grants for your library!

  • With so much competition for grant dollars, you want to be able to:
  • Apply the basic process of grant work
  • Develop grant projects using community needs and planning
  • Quickly find the best grant opportunities for your library through free resources
  • Find out what funders are looking for in a successful grant proposal,
  • Be excited and confident about grant work!

Biography ~ Stephanie Gerding
Stephanie Gerding, MLIS, (http://stephaniegerding.com), is a library consultant with 20 years of professional experience. Stephanie is the author of four books including the ALA Editions best seller, Winning Grants, Second Edition: A How-To-Do-It Manual For Librarians. She has success in all areas of grant work as a grant writer, reviewer, funder, evaluator, and project manager. She’s been a lead grant reviewer of LSTA and state grants at two state libraries, and reviewed grants for nonprofits, including the Bill & Melinda Gates Foundation. She’s the Executive Director of Act of Giving, a small nonprofit giving circle. Stephanie finds grant work exciting and challenging and loves helping others learn to enjoy it as well. She lives in beautiful Seattle, WA with her husband and their spunky twelve-year-old daughter.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.