813-324-2901
Understanding Community Needs

Understanding Community Needs

TBLC logo

How do we know what our users need? Do they really like our services? Why are they using some resources but not others? What do we need to know to plan and engage our students, our public, and our overall community?

During this interactive webinar, we will explore how analyzing demographic information, surveying our users and potential users, and focus groups can help us develop services that will meet our users’ needs.

Slides

Presenter ~ Diana Silvera 
Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Gamar: Adding Layers to Library Instruction Through Augmented Reality

TBLC logo

Augmented reality can be an engaging way for students and patrons to interact with the library. From orientations to learn about different library services to scavenger hunts to play a game, there are many uses for augmented reality in the library. At Texas A&M we use GAMAR, which can be accessed from any mobile device. In this presentation we will discuss augmented reality, our experience with using GAMAR in an instructional environment, other potential uses for GAMAR, and some of the pros and cons of an augmented reality activity.

Presenter: Alex Mitchell

Alex Mitchell is a First Year Experience Librarian at Texas A&M University. She teaches information literacy sessions for first year english composition and literature students and our first year experience courses for first time college students. Alex occasionally teaches a section of the English Rhetoric and Composition course and also teaches a section of the first year experience course with a library focus. She has worked for the A&M system since 2015 at both the Galveston and College Station campuses. She holds a BA in History with an education focus from the University of Texas at Austin and a MS in Library Science from the University of North Carolina at Chapel Hill.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

FHSLA – Consumer Health Information Specialization and NNLM funding opportunities

TBLC logo

The first half of this one-hour presentation will introduce the Consumer Health Information Specialization (CHIS), a certificate program from MLA that helps library staff develop essential skills for providing health information to community members. The webinar will look at the course options that NNLM offers to people pursuing the CHIS, including classes on a wide range of topics and in a variety of formats. The second half of the presentation will look at grants that NNLM offers to support health outreach programming at libraries and other institutions. This part of the session will cover the basic requirements for NNLM grants, how to find NNLM awards that are open to applications, and some tips on writing a grant application that meets NNLM criteria. The session will conclude with a few recent examples of health outreach projects funded by NNLM.

Presenter: Jarrod Irwin
Jarrod Irwin is the Consumer Health Coordinator for the Network of the National Library of Medicine’s Southeastern/Atlantic region, headquartered in Baltimore, Maryland. His educational work focuses on ways that library staff, medical professionals, and community organizations can partner with the people they serve to promote informed decision-making about health and wellness. Jarrod holds an MA in Library and Information Studies from the University of Wisconsin-Madison, where he worked as a reference assistant at Ebling Library for the Health Sciences.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Added Value Negotiating: Helping Library Leaders Build Balanced Deals

TBLC logo

As a training topic, negotiation skills often create anxiety for the partici-pants. If they have experienced a typical “I Win-You Lose” negotiation sem-inar, then those feelings are usually based on not wanting to have to do battle with a fellow participant just to learn or improve negotiation skills.

The five-step Added Value Negotiating (AVN) method presented in this webinar is about the mutual search for value, not on using tricks or tactics to try and overpower the other side. Many people who have experienced win-lose negotiation seminars find the AVN method to be unique, empower-ing, less antagonistic, less stressful, and it helps them create better deals in less time.

The five AVN steps are easy to remember and use: Clarify mutual interests; Identify options, using value factors; Create at least two “deal packages”; Discuss the deal packages; and Perfect the final deal.

Program Agenda:
The Need for a New Negotiating Approach
Our New Added Value Vocabulary
Psychological Blocks to Negotiating Success
The Usual Win-Lose Negotiating Method
The New Added Value Negotiating Method
The Value of Creating Multiple “Deal Packages”
The Power Of Transparency
12 Possible Value Factors
Doing Your Homework Knowing the Settlement Range
Understanding Personality Styles AVN Steps 1 through 5 Good and Bad Post-Negotiation Feelings
Avoiding Tricks & Tactics
Good Deals Take Time and Preparation
Case Study Examples

Who should attend this webinar:
Library directors, board members, managers, supervisors, or employees who must negotiate, internally or externally, as part of their jobs.

Biography ~ Dr. Steve Albrecht
Dr. Steve Albrecht has trained library audiences for 17 years. The ALA published his Library Security book in 2015 and he is a frequent presenter for them. He holds a doctoral degree in Business Administration, an MA in Security Management, a BS in Psychology, and a BA in English. He is board certified in HR, security, coaching, and threat management. He worked for the San Diego Police Department for 15 years. He has written 19 books on business, security, and criminal justice subjects.

SLIDES

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

The Accidental Teen Librarian

TBLC logo
Kids are staying out once school is over, eager to hang out with their friends and relax before the pull of homework takes over. But where do they go after school, before mom/ dad/caregivers leave work? To the library of course!

Libraries are the after school hangout for many communities. But this can mean problems too. Are you having trouble with your teens behaving in the library? Are some other members of the public (or staff!) treating them unfairly? Why do we need to be nice to teens anyway?

This class will address the topic of teens in the public library and how your library can be a safe, inviting, and happy place for teens (and staff!). We invite librarians from all departments to attend this workshop.

Presenter ~ Sarah Sogigian
Sarah Sogigian is the Executive Director of the Massachusetts Library System, a state-supported collaborative, fosters cooperation, communication, innovation, and sharing among member libraries of all types.
She spent years working in the public library field in a variety of roles. Sarah taught classes, led a Young Adult department, coordinated volunteers, and served as her library’s tech librarian. After leaving the public library, Sarah served as the Youth Services Consultant for the Metrowest and Boston Regional Library Systems before continuing in that role with the MA Library System. After becoming the Consulting and Training Services Director in 2015,  she moved into her current role in 2019. She has been an active participant with YALSA, serving on various committees for over 10 years, and was elected to YALSA’s Board of Directors for a 3-year term in 2012.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Library Marketing – PR 101: You Shouldn’t Just Throw Press Releases Out There

TBLC logo

Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! We will talk about the basics of PR (including building good media relations), its place in the marketing cycle, what PR can (and maybe can’t) do for libraries, best practices for the way media works today, basic elements for your PR toolkit, and how setting clear expectations for PR can lead to greater success.

Objectives:

  • Know the difference between PR activities and promotion activities, as part of the marketing cycle.
  • Learn what a ‘hook’ is and be able to identify other elements of an engaging press release
  • Identify elements of the PR and media kit your library should have or what your library needs to add to existing elements.
  • Set clear expectations for PR efforts and identify one SMART goal for a library PR campaign.

Audience + Skill Level:
Library staff, managers, directors and all who are engaged in communication efforts for library marketing and outreach. Beginner knowledge level of marketing.


Presenter ~ Jennifer E. Burke

Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries become more strategic storytellers and avoid marketing headaches. She’s a member of several professional library associations, is a frequent presenter at major conferences, and is currently President of the Board for the nonprofit Library Marketing Conference Group (responsible for the Library Marketing and Communications Conference). Her email address is jburke@intellicraftresearch.com.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Cataloging Graphic Novels and Comics

TBLC logo

This one hour session will cover the basic definitions related to graphic novels and comics using a variety of fiction and nonfiction examples for demonstration. The session will pay special attention to descriptive cataloging areas, their associated RDA instructions, and the MARC 21 tags to use. It will also address considerations for subject analysis, genre vocabulary, and classification choices. At the end of the session, participants will a) have definitions for the variety of resources generally attributed as “graphic novels,” b) know the best practices for descriptive cataloging of graphic novels, and c) understand the various choices for classification and subject analysis.

Audience: Cataloging staff and other staff who work with graphic novels and comics.

Presenter: Bobby Bothmann is a professor at Minnesota State University, Mankato where he serves as the catalog and metadata librarian. Bobby catalogs analog and digital resources of all kinds, including books, serials, moving images, objects, cartographic resources, musical and spoken word audio recordings, and music in between many meetings. He is a member of the editorial board for Cataloging & Classification Quarterly and an active member of OLAC (OnLine Audiovisual Catalogers) where he has served in various leadership roles including treasurer and president. He holds an MLIS from the University of Wisconsin–Milwaukee and an MS in Geography and English Technical Communication from MSU Mankato. Bobby moonlights as an adjunct instructor for the School of Information Science at the University of Illinois at Urbana-Champaign where he teaches cataloging and classification courses and tries to covert one student per semester to the cataloging side of the Force.

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Handling Negative Feedback Online: Strategies for Your Library

TBLC logo
We all dread it: the negative comment. Whether it’s on a blog post, in an email or on a social media channel, negative feedback can quickly demoralize us and leave us wondering how to handle it.
 
In this webinar we’ll examine the most common kinds of negative commentary and the best methods for handling each. We’ll also learn what differentiates an online troll from other kinds of negative users and what to do if you encounter one. Get ready to be a whole lot more prepared the next time one of those undesirable comments appears!

At the end of this one-hour webinar, participants will:

  • Be familiar with the 4 types of negative online feedback
  • Be aware of the 6 steps for handling negative feedback
  • Be able to define a troll and how a troll differs from other types of negative feedback

Presenter: Laura Solomon
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Conflict in a Peaceful Workplace

TBLC logo

Conflict is inevitable, and can occur in many forms. In essence, conflict can occur anytime two or more people do not agree. This disagreement can lead to frustration which can then develop rapidly into anger and finally, if not handled, can degenerate to aggression and other forms of irrational behavior.

The outcome of conflict situations can vary greatly based upon the role each participant plays in the conflict. In this program, participants will better understand and learn some of the core principles of de-escalating internal and external conflict situations as well as the importance of maintaining their focus on achieving a peaceful resolution.

Participants will learn and begin to master:

• An awareness of the signs and triggers of an escalating conflict
• Verbal de-escalation techniques that work
• Wanting to argue and to “be right” that you are wrong

 

Presenter: Andrew Sanderbeck

Andrew has been developing and conducting training seminars for libraries and library organizations for more than fifteen years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world. He is the author of two books and over 50 webinars.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Understanding Community Needs

Know and Go: Password Managers

TBLC logo

Have you investigated password managers yet? If not, take some time to see if they could make your life easier! Password managers save your passwords for you, so you don’t have to remember them. You only need to remember one password and that opens the vault. Password managers can help you create strong passwords, and most will automatically fill them in for you.

In this session: we will see how password managers work, what to look for when deciding which one to use, and how you can use them safely.

Presenter ~ Erin Gray
After earning her master’s degree in library science from the University of Missouri-Columbia, Erin went on to work in Branch Management, Collection Development and Youth Services for over a decade in public libraries. She is an advocate for all libraries and a past President of the Missouri Library Association. Erin enjoys facilitating continuing education classes of all types as a Library Services and Technology Trainer for Amigos Library Services.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.