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How to Crush Your Nonprofit Marketing Goals in 2020 With A Plan and Calendar

How to Crush Your Nonprofit Marketing Goals in 2020 With A Plan and Calendar

 

 

Did you begin the year with lofty marketing goals for your nonprofit? Are you on track to achieve those goals? Do you need help mapping out a nonprofit marketing calendar that will get results in 2020? In this comprehensive webinar for nonprofits and libraries, you will learn:

– The top five digital marketing trends for nonprofits in 2020;
– My step-by-step guide to building your own digital marketing calendar;
– Your very own Made-to-Order 2020 Marketing Calendar template for you to customize with your promotions, events, and
activities;
– How to build in accountability and follow through as you work the plan;
– Free and low-cost tools to use to save time and inspire creativity when creating content in the new year.

Join social media and digital fundraising expert Julia Campbell to walk through the secrets to creating a plan and a customized marketing calendar that you can actually use to crush your goals in 2020 , and some creative ideas and inspiration to boot!

 

Original broadcast January 15, 2020 

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

Project Management

Project Management

 

Start the new decade off, with help creating a toolbox of skills and resources to help you organize and bring projects to life.

Whenever you are putting a project together, it is essential to keep timelines in check, follow up, and watch out for scope creep. In this webinar, Brian Pichman will discuss different project management techniques and certifications to help you not only have a successful project but more importantly, a well defined and detailed project launch.

By having a solid foundation and a few easy-to-use tools, you can significantly reduce that project management stress and be more excited for the next project you tackle!

Slides

Original broadcast January 8, 2020

Biography ~ Brian Pichman
Brian Pichman is a technology enthusiast, sharing his thoughts and ideas to libraries so they can become more interactive, innovative, collaborative, and engaging He is a web developer with experience designing websites. Brian started a collaborative platform called the Evolve Project which aims to change the way people see libraries by introducing new technology and concepts for libraries. Libraries need to re-position themselves as community anchors in order to succeed in today’s culture.

How to Use Instagram to Drive Donations and Raise Awareness

How to Use Instagram to Drive Donations and Raise Awareness

 

 

Instagram has reached 1 billion users, with over 500 million people using their new feature, Instagram Stories, each day. Whether your nonprofit is large or small, we will show you how to create your nonprofit Instagram strategy for maximum success and use this fast-growing social network to raise awareness about your impact and to connect with your supporters online.

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts, and learn how to set up and start using Instagram for your nonprofit. Instagram is growing rapidly, with one-third of online adults reporting that the use Instagram! Instagram use among small and mid-size nonprofits is increasing, but very few set up and start using their accounts properly right out of the gate. You will leave with lots of ideas and tactical action steps for setting up your account and getting started on Instagram, the right way!

Participants will learn:
– How to build a community of engaged fans on Instagram
– How to promote your fundraising message using quality posts, including photos, captions, and videos
– How to use video on Instagram
– How to use Instagram’s new Stories feature to showcase your mission and impact
– A review of some free and low-cost tools that libraries can use to create great visuals and graphics to post on Instagram

Handout

Original broadcast December 18, 2019 

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

21st Century Strategies for Finding, Reviewing, and Using Reliable Online Information

21st Century Strategies for Finding, Reviewing, and Using Reliable Online Information

 

Finding reliable information online in the 21 st Century can be like trying to evacuate, during a tropical storm, over a flooded highway, while dodging sinkholes, hailstones, and abandoned cars even if you are an experienced and competent driver, hard to decide how to get to safety. To make matters worse, the ground is always shifting, so what is true today might not be true tomorrow. Your library’s staff and customers, including students needing help with research and homework, need the equivalent of sonar to navigate the Information Highway.

Many professions, besides that of librarian, have developed methods for improving the accuracy of data they use to make important and sometimes expensive decisions. Learn some of the techniques that investigative reporters, insurance agents, private detectives, accountants, lawyers, scholars, and business consultants use to survey and test information.

Topics include why even well-intended people can skew the news, the power of primary sources, differences between facts, interpretations, opinions, and feelings, why no single resource or expert is 100% trustworthy and accurate, common mistakes we make while researching, why we need to avoid most general media outlets, including those deemed reliable, when researching important information, and what questions to ask when evaluating information sources. How are people held accountable for mistakes and outright lies?

Outcomes
– Build a think tank of people with differing expertise and points of view to help vet sources and data.
– Know the differences between applying “verification” and “refutation” as tools to determine if information is “true.”
– Learn to recognize and avoid “clickbait” and most “breaking news bulletins” as reliable sources.
– Apply tough questions to sources we trust and answers we rely on.

Original broadcast December 11, 2019 

Biography ~ Pat Wagner

Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.

Trendcasting 2020 and Beyond

Trendcasting 2020 and Beyond

 

Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology achievements and 20 new pieces of tech to look out for 2020. In this thought provoking webinar; discuss trends and plan for an exciting 2020!

Slides

Original Broadcast December 4,  2019

Biography ~ Brian Pichman
Brian Pichman is a technology enthusiast, sharing his thoughts and ideas to libraries so they can become more interactive, innovative, collaborative, and engaging He is a web developer with experience designing websites. Brian started a collaborative platform called the Evolve Project which aims to change the way people see libraries by introducing new technology and concepts for libraries. Libraries need to re-position themselves as community anchors in order to succeed in today’s culture.

Assessing Your Library’s Makerspace

Assessing Your Library’s Makerspace

 

What metrics can libraries use to assess their makerspaces? Join Nick Tanzi for an exploration of the questions we should seek to answer, the data we can collect, and ways to use this information when engaging with stakeholders.

Slides

Original broadcast November 27th, 2019 


Biography ~ Nick Tanzi

Nick Tanzi has been incorporating emerging technologies into the library as a children’s librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing. He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes “The Wired Library” column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table.

Creating Digital Assistants

Creating Digital Assistants

 

Like it or not, Artificial Intelligence (AI) is changing the way humans work with machines. One example is voice-controlled interfaces, sometimes referred to as personal voice assistants or digital assistants, where computers and humans are interrelating in a variety of ways to accomplish certain tasks. Going further, experts reveal that by 2020 there will be 50 billion connected devices interacting with and reporting data in real-time via the “Internet of Things” network where digital assistants could be one of the primary ways to initiate this interaction. In this webinar,

· Understand the basics of AI to see what it can and cannot accomplish,
· Discover a variety of digital assistants on the market now,
· Recognize how one can program digital assistants for their library,
· Learn the details of how a Google Voice AIY kit was assembled to use AI.

Slides

Original broadcast November 20, 2019 

Biography ~ Chad Mairn 
Chad Mairn is an Information Services Librarian, Assistant Professor, and manages the Innovation Lab at St. Petersburg College. While an undergraduate studying Humanities at the University of South Florida (USF), Chad was awarded a Library of Congress Fellowship archiving Leonard Bernstein’s personal papers. During his Library and Information Science (LIS) graduate work, also at USF, Chad became a technology liaison between the Bill Gates Learning Foundation and Florida public libraries. In 2016, Chad received a League of Innovation Excellence Award in Teaching and Learning for Innovation in the Use of Technology.

WordPress for Libraries

WordPress for Libraries

 

Since we last looked at it in 2016, WordPress has changed! It’s still the most popular blogging software in the world, a powerful content management system that now runs more than 30 percent of all websites. But it’s not even worth talking about how many WordPress plugins exist anymore – you can almost always find multiple options to add any functionality you want. Libraries are still using this technology to create community-oriented websites, blogs, subject guides, digital archives, and more. Yet even if you’ve used WordPress before, there’s new things to learn. The Gutenberg page editor radically reinvented some of the most basic parts of building a WordPress site, and has important implications for any WordPress site – old or new.

This practical session will walk you through the entire process of creating and updating a modern WordPress website for your library, including:

– Setting up a simple WordPress website from scratch
– Working with the Gutenberg page editor
– Selecting a theme and customizing the look of your site
– Using plugins to enhance and improve your WordPress site
– and updating your WordPress website for the long haul

Slides

Original broadcast November 13, 2019 

Biography ~ Chad Haefele
Chad Haefele is the Head of User Experience at the University of North Carolina at Chapel Hill Libraries. His department explores evaluation and improvement of the campus libraries’ web presence and other points of interaction with users. Chad’s WordPress-powered blog is at HiddenPeanuts.com and his book, WordPress for Libraries, is available from Rowman & Littlefield.

Information Overload: Taming the 21 st Century’s Flood of Data and Kitten Videos

Information Overload: Taming the 21 st Century’s Flood of Data and Kitten Videos

What do you need to “know” in order to be happy? Productive? Successful? Is it about beating the competition, meaning friends on social media, to learn (and share) breaking news before anyone else? Keeping current regarding a topic or specific commentator? Connecting to the evolution of important ideas in your profession in real time? Not wanting to be blind-sided by new developments that might impact important decisions?

Or is it the pursuit of online information for its own sake? What’s the difference between hoarding books and checking email every three minutes? And how might your involvement with the online universe, including email, social media, websites, and databases, be interfering with your real world work and relationships?

Topics include the information audit, balancing accumulation versus action, evaluating quality, weeding virtual resources, setting goals, priorities, and limits, seeking new ideas, and making room for people and ideas that don’t live online.

Outcomes:

– Eliminate unnecessary information “overhead”, meaning the cost in time and money in maintaining datastreams and archives.
– Improve the quality of the online resources you choose to follow
– Free more time for acting on existing data.
– Be better prepared to unplug and smell the roses. The Real Roses.

Slides

Original broadcast October 30, 2019

Biography ~ Pat Wagner

Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.

Finding Free Stock Photos and Videos

Finding Free Stock Photos and Videos

 

Having good free images and video stock footage can help you create a successful digital marketing campaign, website and print campaigns.

During this webinar, we will explore sources for free copyright free images and video as well as how to analyze and select good images and video for your campaigns.

 
Resource Page:

Original broadcast October 23, 2019 

Biography ~ Robin Fay
Robin Fay is a Metadata and Technology Librarian with over 15 years of experience. She has worked with large and small libraries, the Library of Congress, the Digital Public Library of America, ORBIS Cascade, among others. Robin has over 10 years of experience in library technology, with an interest in metadata and emerging technologies. in addition to that experience, Robin is an avid designer. Find her on social media @georgiawebgurl.

Florida Library Webinars will be closed on Monday January the 20th in observance of Martin Luther King Jr. Day!