813-324-2901
Creating Virtual Outreach that Works

Creating Virtual Outreach that Works

 

Successful library outreach involves going where your patrons gather. In an increasingly digital environment, just what does that look like? Our speaker will identify virtual spaces ripe for outreach, and discuss the best ways to utilize them, providing case studies along the way.

Handout

Original broadcast July 28, 2021

Presenter: Nick Tanzi
Nick Tanzi has been incorporating emerging technologies into the library as a children’s librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing. He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes “The Wired Library” column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table.

Memes and Animated GIFS

Memes and Animated GIFS

Memes, you see them everywhere, and they appear on every social network from Facebook to TikTok. They have the power to influence elections and have become cornerstones of digital culture. It is effortless to create your own memes, which can be posted to social media and shared to promote events, library resources, and more. Memes can show how your organization fits into popular culture and isn’t just a collection of dusty books. In this webinar, you will learn how to create your own memes and GIFs. We will also consider copyright issues and where to find images that you can safely use.

Resources and References List

Slides

Original broadcast July 21, 2021 

Presenter: Kira Smith
Kira Smith currently works at TBLC as a virtual reference provider for Ask A Librarian and helps coordinate the statewide delivery service. She has a Master’s Degree in Library Science and Education. Kira is a former elementary school teacher and childbirth educator. She has lived in New York, Louisiana, Texas, and Florida. She enjoys teaching, technology, and travel.

Video Captioning

Video Captioning

TBLC logo

In this session, participants will learn the basics of video captioning. This webinar will be covering why it’s important to caption your videos, the problem(s) with automatic captioning, what (free) captioning tools you can use to caption your videos, how to perfectly caption a video, and answer any questions about video accessibility and captioning.

Slides

Presenter: Madeleine Crew is the Access and Instructional Support Technician in the Library and Learning Services department at Sheridan College in Ontario Canada. She handles alternate format requests, captions library videos, and educates staff on accessibility best practices. She is passionate about library accessibility and universal design for learning. Madeleine has presented about accessibility at the eLearning in Libraries Symposium in 2016 and the Ontario Library Association Super Conference in 2018. Madeleine has a Bachelor of Arts Degree in Theatre and Film Studies from McMaster University and a Library and Information Technician Diploma from Seneca College.

 

In partnership with TBLC,  webinars originally presented to their membership can now be found and accessed through Florida Library Webinars.

If you have questions about a session, contact TBLC.

Advanced Copyright for Librarians

Advanced Copyright for Librarians

 

 

Do you already know some copyright basics, such as the general length of copyright, the fact that copyright is automatic, and the like? Would you like to learn a bit more about implied licenses, international copyright laws, and standardized rights statements (or copyright metadata)? If so, this course is for you.

By the end of this course attendees will:

· Understand what an implied license is and how to determine if one exists
· Understand how US law interacts with international treaties, such as the Berne Convention
· Understand copyright metadata and why it is important

Handout

Original broadcast July 13, 2021 

 
Presenter: Sara Rachel Benson
Sara Benson is the Copyright Librarian and an Assistant Professor in the Scholarly Communication and Publishing Unit at the University of Illinois Library. She holds a JD from the University of Houston Law Center, an LLM from Boalt Hall School of Law at Berkeley, and an MSLIS from the School of Information Science at the University of Illinois. Prior to joining the Library, Sara was a Lecturer at the University of Illinois College of Law for ten years.

Sara is the host of the Podcast ©hat (“Copyright Chat”) available on iTunes at https://itunes.apple.com/us/podcast/hat/id1228231003?mt=2 and editor of the bestselling ACRL book titled “Copyright Conversations: Rights Literacy in a Digital World.

 
 
How to Build Your Email List Using Your Website and Social Media

How to Build Your Email List Using Your Website and Social Media

 

 

With all the changes to social media platforms over the past year, it’s more important than ever for nonprofits to focus on building their email lists. According to the M+R Digital Benchmarks Study, nonprofits grew their email lists by 11% last year, and email revenue increased by 24% – that’s 28% of all online giving!

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters to your email list using your website and social media platforms.

Whether your library is large or small, has a huge online presence or is just starting out, there are strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.

During This Webinar You Will Learn:

– Why email is actually more important than social media for fundraising
– Specific ways to make your nonprofit website an email capturing machine
– How to use Facebook, Twitter, LinkedIn, and Instagram to grow your email list
– How to use text campaigns to acquire emails
– How to use live streaming video to build your list
– A brief overview of free and low-cost email tools for nonprofits

Slides

Original broadcast July 15, 2021 

Presenter ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston. Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

New Social Media Tools to Check Out

New Social Media Tools to Check Out

 

Going “viral” is a distant memory for so many of us as Social Media’s noise far exceeds what it was several years ago.

This webinar will take on your existing knowledge of various social media platforms and help elevate your social media presence to connect and impact your users. We will also discuss new tools that exist to help you curate and organize your content.

Original broadcast July 14, 2021 

Presenter: Brian Pichman
Brian Pichman is a technology enthusiast, sharing his thoughts and ideas to libraries so they can become more interactive, innovative, collaborative, and engaging He is a web developer with experience designing websites. Brian started a collaborative platform called the Evolve Project which aims to change the way people see libraries by introducing new technology and concepts for libraries. Libraries need to re-position themselves as community anchors in order to succeed in today’s culture.

 

Basic Copyright Literacy for Librarians

Basic Copyright Literacy for Librarians

 

Copyright law interacts with librarianship in many ways from preservation and digitization to circulation and inter-library loan to creating physical and digital exhibits. Because copyright issues are so pervasive, it is important to have a basic knowledge of copyright law to apply to librarianship.

As such, this beginner’s course in copyright law for librarians will introduce you to key concepts such as the exclusive rights to copyright ownership, the public domain, and fair use.

After attending this session, participants will:
· Know basic copyright law concepts
· Understand areas where copyright interacts with library practice
· Know which items may be in the public domain
· Know how to apply a fair use analysis to their own work

Handout

Original broadcast July 6, 2021 

Presenter: Sara Benson

Sara Benson is the Copyright Librarian and an Assistant Professor in the Scholarly Communication and Publishing Unit at the University of Illinois Library. She holds a JD from the University of Houston Law Center, an LLM from Boalt Hall School of Law at Berkeley, and an MSLIS from the School of Information Science at the University of Illinois. Prior to joining the Library, Sara was a Lecturer at the University of Illinois College of Law for ten years. \n\nSara is the host of the Podcast ©hat (“Copyright Chat”) available on iTunes at https://itunes.apple.com/us/podcast/hat/id1228231003?mt=2 and editor of the bestselling ACRL book titled “Copyright Conversations: Rights Literacy in a Digital World.” \n”}” data-sheets-userformat=”{“2″:769,”3”:{“1″:0},”11″:4,”12″:0}”>Sara Benson

Sara Benson is the Copyright Librarian and an Assistant Professor in the Scholarly Communication and Publishing Unit at the University of Illinois Library. She holds a JD from the University of Houston Law Center, an LLM from Boalt Hall School of Law at Berkeley, and an MSLIS from the School of Information Science at the University of Illinois. Prior to joining the Library, Sara was a Lecturer at the University of Illinois College of Law for ten years.

Sara is the host of the Podcast ©hat (“Copyright Chat”) available on iTunes at https://itunes.apple.com/us/podcast/hat/id1228231003?mt=2 and editor of the bestselling ACRL book titled “Copyright Conversations: Rights Literacy in a Digital World.

All About Fonts and Colors When Designing Online – For Digital and Print Distribution

All About Fonts and Colors When Designing Online – For Digital and Print Distribution

The tools for creating spiffy looking print materials, online presentations, and professional-looking websites keep improving. And it’s easy to find inexpensive and free templates providing frameworks. You can plug in your own content and produce a slick-looking set of slides for a webcast or a file to print for a poster or mailer.

But, without some basic knowledge of graphic design, you might not know enough to make better decisions about which typestyle or color combination will work best for the job at hand. Or how to tweak a canned template for an annual report so that it aligns with your new, attractive (and expensive) logo. Or how to put together a decent-looking promotional piece for an event when your talented artistic staff person is on vacation.

Topics include applying theories of legibility for digital and print-ready files, guiding the reader’s eyes across a page or screen so little is missed, keeping designs simple and replicable, requirements for creating a logo, choosing fonts and colors, the challenges of moving a digital file to a print format, and some of the tricks that professional graphic designers use when they are in a hurry!

The assumption is that you don’t have a degree in design, are short-staffed, and are working with a minimal budget. This program isn’t about specific software programs, but rather design concepts.

Outcomes
– Improve the legibility of online and print communication.
– Polish the look of existing documents.
– Create standards for the library’s “graphic identity”.
– Create and implement a plan for the constant improvement of websites and online services and presentations.

Original broadcast June 30, 2021 

Presenter: Pat Wagner
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.

Writing for the Web

Writing for the Web

 

 

Do users struggle to understand content on your library website? People visit our websites to get answers to their questions, but are often overwhelmed with what they find.

Fortunately, writing effectively for the web is a craft you can hone. In this presentation, learn tips for writing content that is concise, organized, and created with users in mind.

Handout

 

Original Broadcast June 23, 2021 
 
Presenter ~ Rebecca Blakiston
Rebecca Blakiston is User Experience Strategist at the University of Arizona Libraries. She manages a small yet mighty team that empowers staff with the tools to make data-informed, empathy-driven decisions. Her team facilitates workshops, provides consultation, and partners with staff on projects of all types. In 2016, Rebecca was named a Library Journal Mover and Shaker. She wrote two practical guides for librarians: Usability Testing (2014) and Writing Effectively in Print and on the Web (2017). Since 2018, she’s been editor-in-chief of Weave: Journal of Library User Experience.

Marketing in Our Current World: A Tech Perspective

Marketing in Our Current World: A Tech Perspective

We live in a time of rapid technological change!

This presentation will examine:
– The current tech landscape
– How and why marketing is more important than ever
– Practical solutions for maximizing your library’s marketing efforts.

Slides

Original broadcast June 21, 2021

Presemter ~ Nick Tanzi 
Nick Tanzi has been incorporating emerging technologies into the library as a children’s librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing. He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes “The Wired Library” column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table.