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Top 10 Twitter To Do’s for Libraries

Top 10 Twitter To Do’s for Libraries

 

Nonprofits, friends groups and libraries that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users and of these users, more than 40 percent use the service on a daily basis. Want to reach those ever-elusive younger generations? Twitter claims that 80% of their users are “affluent millennials.” 36% of Americans aged 18 to 29 years old use Twitter, more than any other age group.

The way that people use Twitter can be beneficial to libraries and library support groups that want to get discovered by people interested in their cause. People use Twitter as a search engine. Did you know that the #1 reason people come to Twitter is to “discover something new and interesting”?

Handout

Original broadcast June 3, 2020 

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston. Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

Transitioning Services Online to Meet the Needs of Patrons in a Crisis

Transitioning Services Online to Meet the Needs of Patrons in a Crisis

 

 

Scammers are experts at shifting tactics and changing their messages to catch you off guard. This is especially true as they take advantage of anxieties related to the Coronavirus.

This webinar will explain how scams are evolving during the pandemic – from phony tests, treatments, and cures to taking your money but not delivering masks, sanitizers and supplies to trying to get your stimulus check.  We’ll also cover tips relating to recovering from the financial fallout of the pandemic.

Handout

Original broadcast May 21, 2020 

Biography ~ Carol Kando-Pineda
Carol Kando-Pineda is Counsel in the FTC’s Division of Consumer and Business Education where she leads teams to create free print materials, websites, and videos to help people avoid scams, manage their money and make wise buys. Carol began her FTC career as a staff attorney bringing false advertising cases; she then became the agency’s Legislative Counsel, serving for several years as a liaison between the FTC and Congress.

Managing Virtual Groups and Committees: Creating Meetings Online that Actually Make Decisions and Move Projects Forward

Managing Virtual Groups and Committees: Creating Meetings Online that Actually Make Decisions and Move Projects Forward

 

The main problem with online committees and decision-making meetings? Participants think that they can cut corners, meaning the process of discussing, making decisions, and taking action should take less time than meeting in person. Consequently, without a commitment to creating and working within a set of rules, conversations deteriorate into a chaotic mess. And often, without intending to dominate, frustrated individuals step up and take over. People leave, feeling abandoned and ignored. And then there is the issue of bad technology.

There are two big advantages to using online tools. First obviously, is the issue of travel time, be it connecting people thousands of miles apart, living in the same small town, or working in the same building. Second, technology, when used correctly, can level the playing field and ensure that everyone has an equal voice in the meeting and has their opinions treated with respect.

Topics include planning technology-based meetings, the structure of successful decision-making, processes that work, and why online meetings need a facilitator with a mute button.

Outcomes:
– Develop standards for virtual committees that includes orienting participants before the meeting.
– Establish protocols regarding how decisions are made without relying on perfect consensus.
– Set requirements for participants’ technology.
– Implement written guidelines regarding how participants conduct themselves during meetings.
– Implement written expectations regarding the participants’ commitment to the work of the short-term group or longterm committee.

Slides

Original  broadcast May 20, 2020 

Biography ~ Pat Wagner
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.

Tips and Tricks to Organize and Improve Productivity

Tips and Tricks to Organize and Improve Productivity

We are being inundated with information from every direction. During this webinar, we will look at techniques and tools to streamline, organize and weed our incoming data as well as our existing files, photos and emails to create a system that will help you be more productive and more efficient with your time. In addition, we will focus on tools to help with communication and information sharing with co-workers.

Slides

Original Broadcast May 13, 2020 

Biography ~ Rachel Eichen

Rachel Eichen has a varied career history across multiple fields of communication, technology, and training. She has over 10 years of in-person and remote teaching experience in a variety of industries including: casinos, financial institutions, restaurants, hospitals, and libraries. She even taught computer classes on a cruise ship! In a former life, she was a technical writer where she learned about the software lifecycle and documented instructions. She also has a variety of technical skills, including a mix of programming, networking, and web-design. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing. Her hobbies include walking, tea, and decorative planning. She currently lives outside of Las Vegas.

Transitioning Services Online to Meet the Needs of Patrons in a Crisis

Introducing Smart Cities

 

​Smart Cities are using emerging technologies to improve the quality of living standards for its citizens. Smart City initiatives are revving up globally, and libraries have an opportunity to be part of the evolution of our cities. Smart Cities take the astronomical amounts of data being detected by a myriad of Internet of Things applications, process the data in real-time by artificial intelligence over high-speed 5G networks.

Rigorous planning and evenhanded collaboration are other vital components helping make Smart Cities truly “smart” so that they can adapt to our needs. Ultimately, in this webinar,

· Learn what a Smart City is and what they are capable of doing,
· Recognize what technologies are powering Smart Cities,
· Understand ethical and regulatory issues impacting these initiatives, and
· Explore ways to get your library at the table to help bring equitable access to all.

Slides

Original broadcast May 6, 2020

Biography ~ Chad Mairn
Chad Mairn is an Information Services Librarian, Assistant Professor, and manages the Innovation Lab at St. Petersburg College. While an undergraduate studying Humanities at the University of South Florida (USF), Chad was awarded a Library of Congress Fellowship archiving Leonard Bernstein’s personal papers. During his Library and Information Science (LIS) graduate work, also at USF, Chad became a technology liaison between the Bill Gates Learning Foundation and Florida public libraries. In 2016, Chad received a League of Innovation Excellence Award in Teaching and Learning for Innovation in the Use of Technology.

Getting Started with Live Video Streaming

Getting Started with Live Video Streaming

 

According to a Statista study from 2018, 85% of all Internet users watched online video content on at least one device. It would be safe to assume that this percentage is even higher today since many people are spending more time at home due to the COVID-19 virus. Live streaming, which is broadcasted online video to one or more participants that typically integrates real-time chat and other features, is gaining in popularity, too. Live streaming can be produced by people with varied experiences and using a variety of technologies, ranging from something as simple as a smartphone to a more sophisticated setup using HD cameras, mixing consoles, and encoding software. Although the COVID-19 pandemic forced libraries and other institutions to cancel or postpone events, society has seen an increase in programming thanks to widespread and popular multimedia streaming technologies. Tools like Facebook Live, YouTube Live, Twitch and more are allowing people to continue to work creatively through challenging times and remain a vital component to their communities. In this webinar,

· Discover what hardware and software is required to start live streaming,
· Learn how to use Facebook Live, YouTube Live, Twitch, and other tools to their full potential,
· Understand best practices and tips for producing effective live streams, and
· Highlight libraries and other institutions doing amazing work in this space.

Slides

Original broadcast May 1, 2020

Biography ~ Chad Mairn
Chad Mairn is an Information Services Librarian, Assistant Professor, and manages the Innovation Lab at St. Petersburg College. While an undergraduate studying Humanities at the University of South Florida (USF), Chad was awarded a Library of Congress Fellowship archiving Leonard Bernstein’s personal papers. During his Library and Information Science (LIS) graduate work, also at USF, Chad became a technology liaison between the Bill Gates Learning Foundation and Florida public libraries. In 2016, Chad received a League of Innovation Excellence Award in Teaching and Learning for Innovation in the Use of Technology.

The Six Bad Habits of Online Learners and How to Address Them Successfully

The Six Bad Habits of Online Learners and How to Address Them Successfully

An experienced classroom facilitator can see and hear, firsthand, how participants are behaving in a classroom. The student who shows contempt by bringing a romance novel to read. (Has happened to me!) The eager beaver working on an assignment for a different class. The tech addicts who are looking at their mobile devices every two minutes, even after you asked them to turn off their phones and pads. The extroverts who talks too much, dominating conversations and introverts who never say a word.

Online learning has its own set of challenges for both facilitators and learners. For newcomers on both sides of the virtual whiteboard, the lack of visual and verbal clues can be disconcerting. Even with a video interface, the student can feel disconnected from the facilitator and the rest of the class members, particularly if class interactions are asynchronous or if programming is recorded. And facilitators often are at a lost to know if participants are engaging or just going through the motions.

Topics include engaging with distance learners, why it is more time- intensive for facilitators, the importance of assignments, the curse of the non-supportive employer, helping students learn–not just whiz through the material with multiple clicks–and reaching out to the students who are silently struggling.

Outcomes:
– Upgrade standards for facilitator and student participation.
– Be clear about class expectations and discard the “expediency/efficiency” mindset.
– Integrate short assignments into live classes, and push reading, writing, and research outside class time.
– Better communicate with employers and students about online class expectations.

Handout

Original broadcast April 29, 2020 

Biography ~ Pat Wagner
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.

Prezi

Prezi

 

 

You may recall Prezi with its zooming animations, non-linear format, and cloud-based software from when it was the hot new thing back in 2009. Then came Google Slides and greater access to PowerPoint. But Prezi hasn’t gone away, and it was some great new features. In this webinar, you will learn how to use Prezi templates and story blocks, zooming and fading, how to upload PowerPoint, and how to access your old Prezis. You will see the new features that Prezi is developing, such as Prezi video, which shows you and your graphics on screen at the same time for a presenting experience that is more like in-person.

 

Original broadcast April 22, 2020

Biography ~ Kira Smith
Kira Smith currently works at TBLC. She was a virtual reference provider for Florida’s Ask A Librarian Service for 9 years. She has Master’s Degrees in Library Science and Education. Kira is a former elementary school teacher and childbirth educator. She has lived in New York, Louisiana, Texas and Florida. She enjoys teaching, technology and travel.

Challenge Accepted: Remain Connected to Co-workers and Users with Video, Virtual Meetings, and Live Streaming Applications

Challenge Accepted: Remain Connected to Co-workers and Users with Video, Virtual Meetings, and Live Streaming Applications

 

Over the years, video has become one of the most effective digital marketing strategies and has evolved into a preferred method of consuming information. In many cases, videos are helping learners better understand complex topics. Going further, people have used video services like Zoom, Skype, Teams, Hangouts, YouTube, Facebook Live, and others for many years to conduct virtual meetings and host live events. The COVID-19 pandemic forced libraries and other institutions to cancel or postpone meetings and events to help eliminate the spread of the virus. Thankfully, with robust communication and multimedia technologies widely available, people are able to continue to work through challenging times and to remain connected to their communities. Libraries can offer a variety of live programmings from how-tos to local experts to storytimes.

In this webinar:
• Discover what hardware and software is required to capture and produce video,
• Learn video editing basics to import, edit, add effects/sounds, and more to produce interesting
videos
• Understand best practices for video production, virtual meetings, and live streaming, and
• Explore a variety of online video sharing sites to aid with distribution and visibility.

Handout

Original broadcast April 15, 2020

Biography ~ Chad Mairn
Chad Mairn is an Information Services Librarian, Assistant Professor, and manages the Innovation Lab at St. Petersburg College. While an undergraduate studying Humanities at the University of South Florida (USF), Chad was awarded a Library of Congress Fellowship archiving Leonard Bernstein’s personal papers. During his Library and Information Science (LIS) graduate work, also at USF, Chad became a technology liaison between the Bill Gates Learning Foundation and Florida public libraries. In 2016, Chad received a League of Innovation Excellence Award in Teaching and Learning for Innovation in the Use of Technology.

Standing Out In the Inbox: Effective Email Practices

Standing Out In the Inbox: Effective Email Practices

Email is not dead, and it’s not going anywhere. Email newsletters, when done thoughtfully and strategically, can be the best way to communicate with a large group of people at scale.

In this webinar, you will learn:

– Specific ways to make your library website an email capturing machine;
– How to effectively use an email welcome series to boost new donor acquisition;
– Tactical ways to grow your library’s email list;
– How much email to send and what to write;
– How to write a subject line that gets your emails opened.

 
 
Original broadcast April 15, 2020

 

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.