Learn how to make a well thought-out social media strategy that will help you create effective social media campaigns that work for your library. Learn the key questions that will take you through creating a social media strategy.

Instructor Bio:
Lynette Schimpf has been involved in building the social media presence of The Orange County Library System since 2009 and currently is the Social Media Specialist at OCLS. She has presented on the topic of Social Media and Libraries at conferences and published a chapter titled “Social Media and the Middle Manager” in the book Middle Management in Academic and Public Libraries.

Originally broadcast August 26, 2013.