Google Analytics 4 (GA4): Getting the Most out of Your Analytics

Are you curious about your user’s behavior on your website? Do you want to understand better how users interact with your website? What’s working – and what’s not working for users?

This session explains how Google Analytics 4 will help you better understand your website and how your users interact with it. In this introductory session, we will look at the tool, how to initially set it up, and the reporting capabilities that accompany it.

Presenter: Brian Pichman is a technology enthusiast, sharing his thoughts and ideas to libraries so they can become more interactive, innovative, collaborative, and engaging He is a web developer with experience designing websites. Brian started a collaborative platform called the Evolve Project which aims to change the way people see libraries by introducing new technology and concepts for libraries. Libraries need to re-position themselves as community anchors in order to succeed in today’s culture.

In addition, this session will be available to stream as a podcast.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

Register here via Zoom for the live event or through the link below.