Love is Always in the Air – Using Book Displays/Passive Readers Advisory to Market your Romance Collection All Year

February is the month for valentines and thoughts of love, it’s also when libraries set up displays of their romance titles to entice patrons. However, romance is hugely popular with patrons all year and can be worked into your passive readers advisory efforts throughout the year.
Join Passive Readers’ Advisory expert Lila Denning for an hour of all the ways that you can promote your library’s romance collection all year round. She will show you how to create book displays, bookmarks, and lists that will draw readers into your stacks, design social media posts and online lists of your physical and digital romance collection. You will also learn how to establish resources to help romance readers find their next great read using tools from your library.

Attendees will learn how to:

● Understand what makes a romance a romance, rather than a love story, and what some of the subgenres are.
● Identify best practices for creating Passive Readers Advisory tools for patrons, both online and offline.
● Discover some ideas for how to market your romance collection all year using Passive Readers Advisory.
● Learn how to create tools patrons can use to learn more about romance and find their next great read.

Presenter: Lila Denning is a librarian in Florida specializing in Passive Readers Advisory for patrons of all ages. She is the acquisitions coordinator for the St Petersburg Library System and has worked in circulation, reference, and youth services. She serves as the volunteer coordinator for the Horror Writers of America. You can find her on Twitter @Vantine and on BlueSky @Vantine.bsky.social. On her blog, bookdisplays.blogspot.com, she talks about ideas for book displays and other forms of Passive Readers Advisory and how to best use it to serve your patrons.

The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

Register here via Zoom for the live event or through the link below.