Mastering Short-Form Video for Library Engagement

We are all looking for ways to elevate our digital presence. Enter short-form video! In an era where attention spans are shorter than ever, short-form videos, including YouTube shorts and Instagram Reels, have emerged as a dynamic tool to captivate audiences and convey messages.

Join this webinar to discover the potential of this engaging medium and explore how it can transform your library’s online impact. Learn how short-form videos can get you more social media engagement, captivate your community, and make information more accessible and enjoyable.

Learning objectives:
Learn strategies to distill complex information into engaging narratives that resonate with your library’s audience. From book recommendations to behind-the-scenes glimpses, we’ll guide you in creating content that sparks curiosity and fosters connection.
Navigate through popular short-form video platforms such as YouTube Shorts and Instagram Reels. Gain insights into the unique features and audience dynamics of each platform, allowing you to tailor your content effectively. From trending challenges to innovative filters, understand how to leverage these tools to maximize engagement.
Create eye-catching videos on a budget. Whether you’re filming book reviews, library events, or educational snippets, learn the basics of DIY video production.
Explore the community-building potential of short-form videos. From interactive features to collaborations, discover how to foster a sense of community among your audience.

Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

In addition, this session will be available to stream as a podcast.

Register here for this live webinar.  The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars

Register here via Zoom for the live event or through the link below.