Basic Introduction to Google Tag Manager

Date(s) - 02/01/2017
12:00 pm - 1:00 pm



Google Analytics is a great way to keep an eye on the way your users interact with your website. But it can require a fair amount of customization to capture all the data you need. Do you want to track all pdf downloads across your site? Or what about how many times your e-resources get clicked? Those sound like simple requests, but Google Analytics might not be grabbing that data by default.

Google Tag Manager is a free service you can use to deploy advanced tracking like this in a programatic way. GTM is an extremely powerful too that can be fairly opaque to beginners. But this session will get you up & running! You’ll learn what GTM can do to enhance your Google Analytics stats, and how to use it to more easily roll out tracking changes across your entire site.

Register here for the live webinar or to have early access to the recording when it becomes available – all in this place! No need to register in a separate place for recording access.

Biography ~ Chad Haefele
Chad Haefele is the Emerging Technologies Librarian at the University of North Carolina at Chapel Hill. As part of the User Experience Department, he explores evaluation and improvement of the campus libraries’ web presence and other points of interaction with users. Chad’s (WordPress-powered) blog is at HiddenPeanuts.com. Chad’s book, WordPress for Libraries, was published by Rowman & Littlefield in 2015.


Registration is closed for this event.