Content Marketing & Strategy: Getting Started – New Date

Date(s) - 05/19/2015
2:00 pm - 3:00 pm



If your library has been promoting itself online (blogs, social media, etc.), chances are, it has seen very mixed results. Think it’s time to make your library’s online efforts more effective? You’re probably right. The majority of libraries often don’t have a content marketing plan, and it shows.

The next, logical step is to start defining a content strategy, and learning how to re-purpose your content for different platforms. Find out what people really want online, and how to further content reach. Learn about creating and distributing valuable content to attract and engage your library’s audience. Move beyond advertising and promotion (which people usually ignore), and start getting a better grip on what your library should be putting effort into, and how to make that effort count.

Can’t attend the live event?  Register over here for access to the recording, made available within 7 days of the live webinar.

Instructor Bio ~ Laura Solomon
Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She is a 2010 Library Journal Mover & Shaker. Her book Doing Social Media So It Matters: A Librarian’s Guide was published in late 2010 and The Librarian’s Nitty-Gritty Guide to Social Media was published in 2013. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


Registration is closed for this event.