Date(s) - 06/10/2015
12:00 pm - 1:00 pm
Quality web content is absolutely essential to the user experience, yet it is all too often neglected on library websites. In this practical online session, you’ll learn the fundamentals of how to develop a website content strategy. Often used in the commercial sector, content strategy establishes processes and systems that care for the entire lifecycle of your content.
We’ll first discuss the content audit, a process that allows you to get a grip on your current situation and discover your most pressing content problems. We’ll then explore methods to analyze your current environment, reviewing any existing workflows, documentation, or training. Finally, we’ll look at how you might go about establishing a practical and sustainable strategy to set direction for your future web content, ensuring is useful, usable, and findable.
Can’t attend the live event? Register over here for access to the recording, made available within 7 days of the live webinar.
Instructor Bio ~ Rebecca Blakiston
Rebecca Blakiston has been a librarian at the University of Arizona Libraries since 2008, and a user experience librarian since 2014. She provides oversight, management, and strategic planning for the library website, specializing in user research, user-centered design, writing for the web, and content strategy. She chairs a website steering group and meets regularly with staff from across the library to facilitate communication, training, and collaboration.
She teaches online courses for Library Juice Academy, including “Do-It-Yourself Usability Testing.” “Writing for the Web,” and “Developing a Website Content Strategy.” In 2013, she wrote the article, “Developing a Content Strategy for an Academic Library Website” for the Journal of Electronic Resources Librarianship. In 2014, she published the book, Usability Testing: a Practical Guide for Librarians. She has presented extensively on user research methods, website content strategy, and improving the user experience.
Registration is closed for this event.