Focused Engagement for Intentional Impact: A Practical Approach to Cultivating Community Connections

Date(s) - 12/02/2021
2:00 pm - 3:00 pm



Want to connect with non-users and underserved groups in your community? Using a community engagement framework will focus your efforts, especially when you consider the intended impact first. Come learn how to use an impact-focused community engagement model at your library and how one library used the model to create a plan to increase summer reading participation. We’ll discuss the role of incentives and developmental evaluation in moving people up the engagement scale to become strong advocates for the library.

As a result of this program, attendees will:
· Learn how to use an intended impact framework to design community engagement
· Learn the elements of a simple engagement plan
· Understand how to use developmental evaluation to review and refine engagement plans
· Learn the importance of incentives in moving people up the engagement ladder

Register here for the live webinar or to have early access to the recording when it becomes available – all in this place! No need to register in a separate place for recording access.

Presenter: Amanda Standerfer is passionate about helping libraries advance so they can create meaningful impact in their communities. Since 2002, Amanda has served as a consultant and facilitator, working with libraries on strategic planning, fundraising, organizational development, and capacity building. Amanda is also currently the Director of Community Engagement for The Urbana (IL) Free Library. She has a B.A. and M.A. in history from Eastern Illinois University and a M.S. in library and information science from the University of Illinois at Urbana-Champaign.

Presenter: Alissa Williams is passionate about library marketing and readers advisory services. Since 2015, Alissa has been the director of the Morton Public Library District where she has led a renovation project, developed a strategic plan and an engagement plan and increased outreach efforts. She has a B.A. in Public Relations from Bradley University and a M.S. in library and information science from the University of Illinois at Urbana-Champaign.


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