Getting Started with Facebook & Instagram Ads

Date(s) - 11/16/2022
12:00 pm EST - 1:00 pm EST



As a nonprofit or a library, you probably don’t have a large marketing budget. This makes it challenging to gain volunteers, build brand awareness, and advertise events and campaigns.

Fortunately, in today’s social media advertising world, you can still attract a huge audience with a small budget — thanks to Facebook & Instagram Ads for nonprofits.

In this workshop, nonprofit social media expert Julia Campbell will show you how to best leverage Facebook & Instagram Ads to reach more of the people you want to reach and get them to engage with your work.

What we will cover in this training:
– Facebook advertising in 2023 – what marketers need to know, what’s changed
– The 3 most relevant Meta (Facebook & Instagram) advertising options to choose from
– How to use Facebook Ads to drive donations and to promote virtual events

Presenter: Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.  Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.  A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

Register here for this live webinar.  The recording and handouts will be available on Niche Academy after the live event as well as our library of over 700 recorded sessions. To access Niche, go to: https://my.nicheacademy.com/floridalibrarywebinars



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