813-324-2901

Libraries in Search Engines: Search Engine Optimization (SEO) for Libraries

Date/Time
Date(s) - 09/11/2014
All Day

Category(ies)

Format

Being found in commercial search engines, like Google, and writing indexable content have largely been on the periphery of library web development practice. In this session, we will explore the mechanics and principles of white hat SEO, identify components that contribute to successful harvesting of library web sites and microsites, and discuss the need to make library content findable in broader online settings. Come learn why SEO is not just “snake oil” and can be an integral part of library marketing and outreach initiatives.

Download the slides here.

Originally broadcast April 2, 2014. 

Biography ~ Jason Clark

Jason A. Clark is Head of Digital Access and Web Services at Montana State University Libraries where he builds digital library applications and sets digital content strategies. He writes and presents on a broad range of topics including mobile design & development, web services & mashups, metadata & digitization, Javascript, interface design, and application development. Before coming to MSU in 2005, Jason became interested in the intersection between libraries and technology while working as a web developer for the Division of Information Technology at the University of Wisconsin. After two years, he moved on to the web services department at Williams College Libraries.When he doesn’t have metadata on the brain, Jason likes to hike the mountains of Montana with his wife, Jennifer, his daughter, Piper, and their dog, Oakley. You can find Jason online by following him on twitter at twitter.com/jaclark, catching up with him on Facebook at facebook.com/jasclark, or checking out his occasional thoughts and code samples on his site at www.jasonclark.info.