Marketing Your Library’s Services Using Social Networking Tools

Date(s) - 09/11/2014
All Day



Marketing Using Social Media

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Utilizing social networks to create a library presence can help bring your library services to the public. This two-hour online class teaches you how utilizing social software can help you promote your library’s activities and services and connect with your users. The workshop will highlight a variety of social software outlets, such as Flickr, Facebook, Twitter and the latest social networking sites “the kids” are using. We will discuss the features of social software for library promotion.

Learning Outcomes:

By the end of this class students will be able to:  

  • Describe how joining networks can help you market your library services
  • List the pros and cons of various social networking tools
  • Compare and evaluate the different ways that social software is used in a number of libraries

Download the slides and handout.  

Originally broadcast April 8, 2014. 

Biography ~ Russell Palmer

Russell Palmer is the Supervisor of Professional Development at LYRASIS. He writes, teaches, and speaks on a wide range of topics, including resource sharing, reference and information services, collection development and information literacy. Russell previously worked as Instruction and Outreach Coordinator at Mercer University. Russell has been invited to speak at state, regional, national, and international conferences, including LOEX, LOEX of the West, and the Reference Renaissance. He earned his MLIS at Florida State University, and his AB in English at the University of Georgia.