Social Analytics for Libraries

Date(s) - 09/30/2016
All Day



Register here for access to the recording of this webinar, available within 7 days of the live class on 10/28/2015. We will email you when the recording is posted here. Prefer the live event?  Register here.

Does your library use social media tools such as Facebook, Twitter, or YouTube? Are you curious about the effectiveness of your library’s social media posts and campaigns? Enter social analytics! Social analytics is the process of using essential social media metrics to measure the impact of social media content. Social media metrics can be found within the social media tool, but that is just the start. Learn about the different social media listening tools and strategies to get the most data out of your social media tools and start to assess your library’s social media presence.

Instructor Bio ~ Tabatha Farney
Tabatha Farney is the Director of Web Services and Emerging Technology for the Kraemer Family Library at the University of Colorado Colorado Springs. Her professional and research passions include digital/web analytics and improving the user experience. She is a self-professed “web analytics nerd” and loves playing with the latest analytics tool.


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