Social Media 101: Basics of Library Marketing

Date(s) - 09/11/2014
All Day



This fast-paced session will cover some of the more compelling reasons for libraries to market using social media and how to get started. This beginner to intermediate level class is designed for those who are not currently a Facebook or Twitter administrator for their library. Topics will include a comparison of Facebook groups vs. pages, how to set up a Facebook page or Twitter account, preparing content for social media, and how to gain followers. Some crucial “do’s and don’ts” of social media will be discussed as well.

Originally broadcast March 5, 2014.

Stephen Grubb ~ Biography
Stephen Grubb is the E-services Marketing Manager for the Broward County Library system. His responsibilities include coordinating a team that markets library services through the Broward County Library website, print items, social media and mobile app. Stephen is active in assisting the library with adopting new technologies for marketing and education. He is also the coordinator for the library system’s Facebook, Twitter, and YouTube presence. Prior to E-services, he was a Programs & Exhibits Supervisor for 7 years. During this time, he wrote and implemented several successful grants for library programs. Stephen has a Bachelors in Communications from Indiana University and a Masters in Library Science from the University of South Florida. He currently services on the Florida Library Association Conference Planning Committee. He loves gadgetry and theme parks.