Date(s) - 09/11/2014
Part 1 – How to Fail at Social Media (January 17th) – Lots of experts will tell you how to succeed at social media, but very few will lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium.
Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly.
Get ready to make your library’s Facebook presence a whole lot better!
This unique, to-the-point guidebook is for those library professionals ready to jump into the deep end of the pool and begin or improve their library’s tweeting, posting, and friending.
Part 3 – Tweaking Twitter (February 14th) – Are you getting the most out of Twitter? While Twitter is easy to use, it’s significantly more difficult to use it well.
Chances are pretty high that your library is one of the many that makes common mistakes with Twitter that can actually harm its efforts, more than help. Discover how to use Twitter so that your time investment pays off.
See real-world examples, both good and bad, of library tweets that you can learn from. Get ready to improve your library’s tweets, from the ground up!Part 4 – Teens, Tweens and Social Media (February 21st) – We often have assumptions about how teens and Tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have?