813-324-2901

The Patron Loyalty Program: Inviting Incentives to Engage Library Patrons

Date/Time
Date(s) - 11/09/2015
All Day

Category(ies)

Format

Register here for access to the recording of this webinar, available within 7 days of the live class on 11/10/2015. We will email you when the recording is posted here. Prefer the live event?  Register here.

How many loyalty programs do you belong to? Grocery stores have them. Retail stores have them. Airlines and hotel chains have them too. Why? Loyalty programs are a powerful incentive to keep customers coming back.

Do they work? Sometimes. Better Question: Would it work for a library?

We’ll explore The Patron Loyalty Program in this fun and interactive webinar through the lens of the circulation desk, as well as adult programming and outreach.

In this webinar, participants will learn:

  • Coordinating the program to the incentive
  • A new interaction at the circ desk
  • Layering the customer experience
  • Ideas to implement a rewards program

Instructor Bio ~ Kathy Pape
Kathy has worked for twelve years in Ohio libraries and is currently the Executive Director of the Conneaut Public Library in Conneaut, Ohio. Kathy also works as a producer, writer, actor, and director for one of Ohio’s cable access channels that provides programming to households in Ohio and Western Pennsylvania. Kathy is also a member of the board of Trustees of the Northwest Ohio Regional Library System.

Registration

Registration is closed for this event.