Creating unique marketing for print and online advertising can be a challenge. During this session, we will explore how to use fonts to make effective marketing.  Including:

  • How fonts create tone and meaning
  • Which font types work best for various messages and mediums
  • How to find and use fonts for free
  • How to create your own font for your library


Original  broadcast March 1, 2017

Biography ~ Diana Silveira
Diana Silveira is the President of Novare Library Services, a company that focuses on web, mobile and infrastructure services for libraries. Previous to starting Novare Library Services, she was the Virtual Reference Manager for Florida’s Ask a Librarian Service and coordinator for Florida’s Statewide Delivery System. She presents regularly on implementing technology, best practices and privacy issues online. She also works with libraries to deploy new technologies and develop new mobile and desktop websites.