You don¹t have to break the bank to test your website! This webinar will introduce you to tools that you can use for free to get in the heads of your visitors. You¹ll learn about common testing techniques like card sorting, first click testing, A/B testing, and prototyping. Services like Optimal Workshop, Optimize.ly and others make it possible to use all these techniques at low or no cost. You¹ll be ready to improve your site in no time!
Original broadcast April 21, 2016
Biography ~ Chad Haefele
Chad Haefele is the Emerging Technologies Librarian at the University of North Carolina at Chapel Hill. As part of the User Experience Department, he explores evaluation and improvement of the campus libraries’ web presence and other points of interaction with users. Chad’s (WordPress-powered) blog is at HiddenPeanuts.com. Chad’s book, WordPress for Libraries, was published by Rowman & Littlefield in 2015.