Writing online is how you talk to the world; what does your voice sound like? Intelligent, thoughtful, credible, engaging? Something that causes your audience to linger? Read again? Touches friends, co-workers, library customers, and community members? Influences them in positive ways? Successfully promotes your library’s collections, events, and services? Although space is often limited, as is the reader’s attention span, your words have a big impact.

Learn techniques that professional writers use to organize and focus their messages when preparation time is short.

– Improve the effectiveness of promotional and advocacy online posts.
– Increase the number of people who follow your work.
– Establish a reputation as a credible voice for causes you support.
– Increase your influence beyond your inner circle of friends and family.


Original broadcast March 3, 2021 

Presenter ~ Pat Wagner 
Pat Wagner has been a trainer and consultant for libraries since 1978 using e-mail, platforms, and now social media to serve clients across the United States (and the solar system) who she has never met face-to-face.. She presents at state and national library conferences as well as working with libraries of all types from Alaska to Florida. She has been a frequent visitor to Florida libraries and was a facilitator for the Sunshine State Library Leadership Institute for several years. Pat focuses on skills needed to support better productivity and workplace relationships, from personnel issues to strategic planning. She is known for her practical and good-humored programs.