With all the changes to social media platforms over the past year, it’s more important than ever for nonprofits to focus on building their email lists. According to the M+R Digital Benchmarks Study, nonprofits grew their email lists by 11% last year, and email revenue increased by 24% – that’s 28% of all online giving!
Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters to your email list using your website and social media platforms.
Whether your library is large or small, has a huge online presence or is just starting out, there are strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
During This Webinar You Will Learn:
– Why email is actually more important than social media for fundraising
– Specific ways to make your nonprofit website an email capturing machine
– How to use Facebook, Twitter, LinkedIn, and Instagram to grow your email list
– How to use text campaigns to acquire emails
– How to use live streaming video to build your list
– A brief overview of free and low-cost email tools for nonprofits
Original broadcast July 15, 2021
Presenter ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston. Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.