Whether your library is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels.
Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits create Strategic Online Communications Plans, and learn how to create your very own customized, workable, user-friendly Strategic Online Communications Plan for your library.
Your Strategic Online Communications Plan is the road map for all your online communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your institution’s unique communications goals.
In this webinar, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific institution, and how to measure your results and report on progress and successes.
Original broadcast September 20, 2017
Biography ~ Julia Campbell
Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to her work in the US Peace Corps in Senegal, West Africa. In her current position as CEO of J Campbell Social Marketing, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. She has served as a one-woman development shop for several small and mid-size nonprofits.
Julia’s blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, now available in paperback and Kindle.
ONLINE CAMPAIGN EXPERTISE AND REFERENCES
Make-A-Wish Foundation: Worked with three different chapters on the conception, implementation, and measurement of individual Mother’s/Father’s Day and Back-to-School online campaigns, which raised over 500k.
FHI 360 Educational Equity: Created a Social Media Tool Kit and online campaign to launch their national initiative, Right from the Start in the Digital Age, #digitalagekids.
John Haydon: Worked with John on several nonprofit website development and online fundraising projects. John and Julia are writing a book together for CharityChannel Press about online fundraising.
Plummer Home for Boys: Helped to create and implement their first online awareness campaign focused on increasing foster care placements and dispelling myths about foster care children.