Libraries facing budget challenges should start considering various ways to generate extra revenue, such as naming rights, sponsorships and crowdfunding.
This content-rich webinar will present methods and procedures designed to easily help libraries attain a better financial position by tapping into the abundance of opportunities that exist for them today. This will include exercises on how to properly value various assets, give a simple but specific strategy for approaching prospects, and demonstrate how to successfully utilize new technologies.
Ed’s Money Matrix checklist will be offered that you can use for brainstorming the implementation of ten potential revenue streams. He’ll show the relationship between libraries and standard revenue-generating models used by public broadcasting and other non-profits to strengthen their bottom lines as well as their partnerships within the community.
After participating in this webinar participants will:
- Understand proper procedures and policies to professionally handle flexible, dynamic revenue-generating processes
- Be able to use analytic and material usage statistics to establish value and get administrators and marketing staff on board
- Understand how to use a features-benefits model to handle promotion and communicate the revenue-generation techniques to your community
Original broadcast November 17, 2015
Instructor Bio ~ Ed Rossman
Ed has been involved with libraries and broadcasting since 1980. He is an Adult Service Librarian in Shaker Heights, Ohio, and chair of the Business Reference in Public Libraries committee of BRASS. His book, Castles Against Ignorance: How to Make Libraries Great Educational Environments is in over 70 libraries and consortia throughout the world.
He has taught courses on the internet and mass media for the Kent State School of Journalism, and is currently teaching online courses on Business Writing for Libraries at Kent State. As a business manager of radio stations in two major markets, he coordinated dozens of sponsorship campaigns, as well as produced over 200 hours of sponsored, specialty programming.