Do you struggle to get heard in a noisy, cluttered online world? Do you want to create deeper connections with community members? Leveraging the power and potential of storytelling and social media is crucial to get attention for your library and advocate for your mission. Storytelling expert Julia Campbell will show you some simple ways that even small libraries and “accidental marketers” can get more people interested and participating.Key takeaways:
● How to use storytelling as a marketing tool to reach more supporters for your library
● Actionable ways to use social media to drive engagement and get more community support
● Real-world examples from small nonprofits and libraries who are getting it right
Original broadcast July 11, 2018
Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.
Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.