Big data is a widely discussed talking point at library conferences and trainings but does anyone know how to truly harness the power of big data? In this webinar we’ll take a step-by-step exploration of where libraries can access big data for free or inexpensively and how to put it into practice in order to better advocate for themselves, raise money, or increase library use.

In this interactive and informative program, we’ll explore real and actionable strategies for reaching non-users, segmenting audiences for improved marketing performance, and how to implement a better messaging strategy for better results. At the end of this webinar attendees should have a number of action items that they can immediately implement at little to no cost.


Original broadcast May 7, 2020 

Biography ~ Patrick Sweeney
Patrick Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, Mr. Sweeney is the a former Administrative Librarian of the Sunnyvale (CA) Public Library and was Executive Director of EveryLibrary California, a statewide initiative to support library Propositions.  He is now the Political Director for EveryLibrary, the nation’s first political action committee for libraries where he works to help libraries win political initiatives and ballot measures. He is active in the California Library Association and across library social media as a co-founder of the Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter.  A recent project, the Story Sailboat, worked to provide library services and materials – by boat – in the San Francisco Bay area.  He tweets at @pcsweeney