Instagram has reached 1 billion users, with over 500 million people using their new feature, Instagram Stories, each day. Whether your nonprofit is large or small, we will show you how to create your nonprofit Instagram strategy for maximum success and use this fast-growing social network to raise awareness about your impact and to connect with your supporters online.

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts, and learn how to set up and start using Instagram for your nonprofit. Instagram is growing rapidly, with one-third of online adults reporting that the use Instagram! Instagram use among small and mid-size nonprofits is increasing, but very few set up and start using their accounts properly right out of the gate. You will leave with lots of ideas and tactical action steps for setting up your account and getting started on Instagram, the right way!

Participants will learn:
– How to build a community of engaged fans on Instagram
– How to promote your fundraising message using quality posts, including photos, captions, and videos
– How to use video on Instagram
– How to use Instagram’s new Stories feature to showcase your mission and impact
– A review of some free and low-cost tools that libraries can use to create great visuals and graphics to post on Instagram


Original broadcast December 18, 2019 

Biography ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.