Live-streaming video on platforms like Facebook, Instagram, and Twitch is all the rage for nonprofits and libraries who want to up their digital marketing game.
It may sound terrifying to the uninitiated, but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all of their money on administrative costs, live-streaming video as an innovative way to get out of the shadows, become more transparent, and create an authentic connection with supporters—all things that nonprofits and donors alike are craving!
In this webinar, we will cover:
– Specific ways nonprofits and libraries can use livestreaming during the time of social distancing
– How to create a strategy and a plan for your videos
– A review of free and low-cost streaming and video tools
– Real-world examples from small nonprofits and libraries who are getting it right
Register here for the live webinar or to have early access to the recording when it becomes available – all in this place! No need to register in a separate place for recording access.
Slides and Checklist: http://bit.ly/FLW-
Original broadcast October 7, 2020
Presenter ~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.
Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.