Currently 1 billion people use Instagram, 35% of online adults use Instagram and 71% of U.S. businesses use Instagram.With hundreds of thousands of brands, nonprofits, and organizations creating accounts on Instagram, how can your group cut through the clutter and stand out? Whether your library is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with stakeholders, tell powerful stories, and raise awareness about your programs and events. Join Julia Campbell, a digital marketing strategist who has successfully helped dozens of nonprofits and libraries use Instagram in their marketing and fundraising departments. In this webinar, we will walk you step-by-step through actionable ways to improve your Instagram profile, how to use Instagram to promote your online fundraising campaigns, and how to create the best types of Instagram posts that increase awareness, raise money, and build an engaged following of supporters and fans. You will leave with lots of ideas and tactical action steps for using Instagram to promote your library. During This Webinar You Will Learn: – How to get more followers on Instagram – How to use video on Instagram – How to use Instagram’s Stories and Reels to showcase your mission and impact – How to use Instagram contests to build your following and increase engagement – A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram.
Original broadcast February 10, 2021
Presenter~ Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston. Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.