Libraries strive to make their content findable and available to its users. So it seems natural that libraries embrace search engine optimization (SEO) strategies to improve the ability of web searchers to find their library website and other library web content via commercial search engines such as Google or Bing. Learn how common SEO practices can help connect your users to your online content. This webinar will discuss SEO best practices for libraries especially with a limited marketing budget and highlight simple assessment tips to determine if your SEO plan is an improvement or hindrance.
Biography ~ Tabatha Farney
Tabatha Farney is the Director of Web Services and Emerging Technology for the Kraemer Family Library at the University of Colorado Colorado Springs. Her professional and research passions include digital/web analytics and improving the user experience. She is a self-professed “web analytics nerd” and loves playing with the latest analytics tool.